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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Zidan Fadliansyah
Unknown Affiliation
Economics, Econometrics & Finance

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Pemanfaatan Kecerdasan Buatan dalam Transformasi Intelejen Bisnis untuk Keunggulan Kompetitif Rini Wijayaningsih; Najwa Andini; Refalina Indah Lestary; Andi Icha Halifah Rahma; Nasywa Tazqiya Ramadani; Jenio Prawirodinata; Zidan Fadliansyah; Yusuf Rahman Maulana
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): Agustus: Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3016

Abstract

This study aims to examine the impact of artificial intelligence (AI) on business transformation in the digital era. AI has been widely used in various fields such as manufacturing, economy, education, services, finance, and marketing. This article reviews both the positive and negative impacts of AI, as well as the challenges and barriers in its implementation. Using qualitative research methods and case studies, this study identifies the benefits and advantages of AI and provides recommendations for companies in integrating AI into their business processes.
Co-Authors Andi Icha Halifah Rahma Jenio Prawirodinata Najwa Andini Nasywa Tazqiya Ramadani Refalina Indah Lestary Rini Wijayaningsih Yusuf Rahman Maulana