E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02

Pengaruh Keamanan Transaksi, Online Costumer Review Dan Rating Terhadap Minat Beli Konsumen Marketplace Tokopedia (Studi Kasus Pada Mahasiswa Di Kota Malang)

Ramdany, Kalfin (Unknown)
Hidayati, Nur (Unknown)
Suharto, M. Khoirul Anwarudin Broto (Unknown)

Article Info

Publish Date
04 Dec 2023

Abstract

Abstract  This research aims to analyze the influence of transaction security, online customer reviews and ratings on purchasing interest. This research is a type of quantitative research. The sample in this study was 68 respondents, with sampling using purposing sampling. Based on the research results, it can be concluded that transaction security, while online customer reviews and ratings simultaneously have a significant effect on student purchasing interest in Malang City. Keywords: Transaction Security, Online Customer Review, Rating, and Buying  Interest.

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...