E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01

Pengaruh Pemanfaatan E-Commerce, Harga, dan Promosi Terhadap Minat Beli Konsumen ( Studi Pada Pelanggan Toko Roti Hilda Bakery Kota Batu)

Rosaliana, Hilda Angeningtyas (Unknown)
Priyono, Achmad Agus (Unknown)
Arsyianto, Muhammad Tody (Unknown)

Article Info

Publish Date
09 Jul 2024

Abstract

 Abstract This study aims to examine and explain the effect of e-commerce utilization, price, and promotional intensity on consumer buying interest in bakeries in Batu City, a case study of customers of Hilda Bakery in Batu City. The number of samples that were successfully collected was 75 respondents. While the analysis tool used is Multiple Linear Regression using SPSS. The results of this study are e-commerce, price, and promotional intensity simultaneously affect purchasing decisions and e-commerce has a significant positive effect on consumer buying interest, price has an effect on consumer buying interest while promotional intensity has no significant effect on consumer buying interest. Keywords: E-commerce, Price, Promotion Intensity, Consumer Purchase Intention

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...