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Arsyianto, Muhammad Tody
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Pengaruh Motivasi Berwirausaha, Pengetahuan Kewirausahaan Dan Lingkungan Keluarga Terhadap Minat Berwirausaha (Studi Kasus Pada Mahasiswa Manajemen FEB UNISMA Angkatan 2020) Fa’iqoh, Fina Hilyah; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of entrepreneurial motivation, entrepreneurial knowledge, and family environment on entrepreneurial interest. case study on management students of the Faculty of Economics and Business, Islamic University of Malang class of 2020. The number of samples collected was 83 respondents. This research method uses multiple linear regression analysis using the SPSS program. The results of this study are entrepreneurial motivation, entrepreneurial knowledge, and family environment simultaneously affect the interest in entrepreneurship. Partially variable entrepreneurial motivation and entrepreneurial knowledge has a significant effect on the interest in entrepreneurship while the family environment variable has no significant effect on the interest in entrepreneurship.  Keywords : Entrepreneurial Motivation, Entrepreneurial Knowledge, Family Environment, Entrepreneurial Interest
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Cross Selling Terhadap Keputusan Pembelian Produk Erigo. (Studi Kasus Mahasiswa Universitas Islam Malang) Saputra, Alfito Mauliddani; Wahono, Budi; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM) and Cross Selling strategies on the purchasing decisions of Erigo products among students at Universitas Islam Malang. The research method used is quantitative with a correlational approach. The research sample was selected using purposive sampling techniques, with a total of 60 respondents chosen based on specific criteria. Primary data was collected through questionnaires that had been tested for validity and reliability.The results of the study show that E-WOM has a significant influence on the purchasing decisions of Erigo products, where the more positive the E-WOM, the higher the purchasing decision. Additionally, the Cross Selling strategy was also found to have a positive influence on purchasing decisions, with customers who received additional product offers being more likely to purchase the main product. Overall, the combination of E-WOM and Cross Selling contributes 44.9% to purchasing decisions, while the remaining 55.1% is influenced by other factors not examined in this study. Keywords: Electronic Word of Mouth (E-WOM), Cross Selling, Purchasing Decision, Erigo, Students of Universitas Islam Malang 
Pengaruh Literasi Keuangan, Lifestyle Hedonis, Dan Sikap Keuangan Pribadi Terhadap Perilaku Keuangan Mahasiswa (Studi Pada Mahasiswa Program Studi Manajemen Universitas Islam Malang Angkatan 2020) Kumaidah, Siti; Basalamah, Muhammad Ridwan; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The advancement of globalization and digitalization has changed the financial behavior of students. Their interest in a trend makes the amount of their spending uncontrollable and makes them make inappropriate financial decisions. Thus, an understanding of good financial management is needed. The purpose of this study was to determine the effect of financial behavior, hedonic lifestyle, and personal financial attitudes on the financial behavior of students of the management study program at the Islamic University of Malang in 2020. The number of samples in this study was 83 respondents who were taken using the Slovin formula. Data analysis methods using multiple linear regression analysis as well as classical assumption tests and hypothesis testing and using the SPSS analysis tool program. The results of this study indicate that Financial Literacy, Hedonic Lifestyle, and Personal Financial Attitudes simultaneously have a positive and significant effect on Financial Behavior. Financial Literacy partially has a significant positive effect on Financial Behavior. A hedonic Lifestyle partially has a significant positive effect on Financial Behavior. Personal Financial Attitudes have no significant effect on Financial Behavior. Keywords: Financial Literacy, Hedonic Lifestyle, Personal Financial Attitude, Financial Behavior
Pengaruh Promosi, Harga, Kualitas Produk terhadap Keputusan Pembelian Skincare Somethinc (Studi Kasus Pada Mahasiswa Manajemen FEB UNISMA Angkatan 2020) Putri, Fadilah Adheyanti Arifin; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Beauty is something that is coveted by every woman from all walks of life. In general, beauty usually refers to a person's face and body shape. Someone can be said to be beautiful based on white, smooth, firm and clean facial skin. This research is located at the Islamic University of Malang, namely with 83 respondents, the method used in analyzing this data using multiple linear analysis methods using. The technique used in this research is purposive sampling. Purposive sampling is a sampling technique taken based on the criteria of the respondent, namely those who have purchased somethinc skincare. Based on the results of the study, it shows that promotion, price, product quality simultaneously influence the decision to purchase somethinc skincare. Partially promotion, price has an effect on purchasing decisions, and produlk quality has no effect on purchasing decisions for somethinc skincare. The research implications are expected for companies to consider more in prices, and improve product quality even better. Keywords: Promotions, Prices, Product Quality, And Purchase Decisions 
Pengaruh Kualitas Produk, Harga dan Viral Marketing Terhadap Keputusan Pembelian Mie Gacoan Cabang Dinoyo (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2020 Universitas Islam Malang) Sahidah, Putri Nuramrina; Rachma, N.; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to ascertain how Mie Gacoan, Dinoyo Branch, Purchase Decision (Y) is influenced by Product Quality (X1), Price (X2), and Viral Marketing (X3). This study employs quantitative methods. by gathering the opinions of one hundred students from the Islamic University of Malang's 2020 class in the Faculty of Economics. The questionnaire distribution technique was employed to gather data, and samples were gathered using the formula approach created by Malhotra (2006). SPSS was utilized in this study's data analysis. A variety of testing methods are employed, such as multiple regression, instrument testing, normality testing, classical assumption testing, hypothesis testing, and coefficient of determination testing. Product Quality (X1), Price (X2), and Marketing Viral (X3) have a simultaneous relationship, according to the test findings. Keywords: Product Quality, Price, Viral Marketing, Purchase Decisions. 
Pengaruh Inovasi Produk, Promosi dan Sertifikasi Halal Terhadap Keputusan Pembelian Produk Somethinc (Studi Pada Mahasiswa FEB Universitas Islam Malang) Ula, Jauza’ Nuril; Khalikussabir, Khalikussabir; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to test and determine the effect of product innovation, promotion and halal certification on purchasing decisions for Somethinc products (case study on students of the Faculty of Economics and Business, Islamic University of Malang). This research is a type of quantitative research. The sampling method used is purposive sampling. The sampling technique using the formula from Malhotra with the results of the calculation of 75 samples. To solve the problems in this study using SPSS assistance with validity tests, reliability tests, normality tests, multiple linear regression analysis, multicollinearity tests, heteroscedasticity tests, F tests, and t tests. The results showed that simultaneously the variables of Product Innovation (X1), Promotion (X2), and Halal Certification (X3) had a significant effect on Purchasing Decisions (Y). Partial research results show that Product Innovation (X1), Promotion (X2) and Halal Certification partially have a positive and significant effect on Purchasing Decisions (Y).  Keywords: Product Innovation, Promotion, Halal Certification, Purchasing Decisions.
Pengaruh Kualitas Pelayanan, Harga, dan Citra Perusahaan Terhadap Loyalitas Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Grab Malang (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Khasanah, Nur Uswatun; Hidayati, Nur; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine and analyze the influence of Service Quality, Price and Company Image on Consumer Satisfaction at Grab Malang. Knowing and analyzing the influence of consumer satisfaction, service quality, price and company image on loyalty. Knowing and analyzing the influence of service quality, price and company image on loyalty through consumer satisfaction at Grab Malang. The population of this research was students from the Faculty of Economics and Business, Islamic University of Malang, totaling 699 people, while the sample was 87 respondents.Data analysis in this research uses Path Analysis. The research results show that service quality, price and company image influence consumer satisfaction. Consumer Satisfaction and Company Image Influence Loyalty. Service Quality and Price have no effect on Loyalty. Satisfaction is able to mediate the influence of Service Quality on Loyalty. Satisfaction is able to mediate the effect of price on loyalty. Consumer Satisfaction is unable to mediate the influence of Company Image on Loyalty. Keywords: Service Quality, Price, Company Image, Loyalty, Consumer Satisfaction
Pengaruh Stres Kerja Dan Motivasi Kerja Terhadap Kinerja Pelaku Umkm Di Wilayah Sampang Madura Jawa Timur Riski, Riski; Basalamah, Muhammad Ridwan; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of work stress and work motivation on the performance of MSME actors in the Tlagah village area, sub-district. Banyuates district. Sampang, Madura, East Java. The type of research used is quantitative research. The sample in this research amounted to 63 respondents with the technique used in this research being non-probability sampling. The research results show that the results of the f test for work stress and work motivation simultaneously have a significant effect on the performance of MSME actors. From the results of the t-test analysis, it is known that the work stress variable has a significant effect on the performance of MSME actors, the work motivation variable has a significant effect on the performance of MSME actors. Keywords: Work stress, work motivation and performance of MSME actors
Pengaruh Keamanan, Pelayanan Sistem Online, Ketepatan Waktu Dan Tarif Terhadap Keputusan Pembelian Tiket Transportasi Kereta Api Tawang Alun PT. KAI (Persero) Alan, Tri Setyo Budi; Rizal, Mohammad; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract punctuality and tariffs on purchasing decisions for train transportation tickets at PT. Kai (Persero) Tawang Alun. This study approach makes use of a quantitative approach. The people used is users of Tawang Alun train services and 110 respondents were obtained using Malhotra's theoryAn online questionnaire serves as a tool for gathering data. The data technique analysis analysis of multiple linear regression. used in conjunction with IBM SPSS Statistics 26. Hypothesis testing uses the F test and t test. According to this report, Security, Online System Services, Punctuality and Tariffs on Buying Choices together possess a substantial influence on purchasing decisions for Tawang Alun Train Transportation Tickets at PT. Kai (Persero). The variables Security, Online System Services, and Punctuality partially influence the purchasing decision for Tawang Alun Train Transportation Tickets at PT. Kai (Persero), while the Tariff variable does not have a significant influence.. Keywords : Security, Online System Services, Punctuality and Rates on Purchasing Decisions
Pengaruh Social Media Marketing, Review Vlogger Kecantikan Dan Brand Image Terhadap Keputusan Pembelian Lipstick Hanasui (Studi Kasus Produk Lipstick Hanasui di Kota Malang) Karima, Isnaini; Arifin, Rois; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the influence of social media marketing, beauty vlogger reviews and brand image on the decision to purchase Hanasui lipstick on Instagram. This research uses a positivist philosophy with a quantitative approach. Sampling was carried out at Cosmetic Shops in Malang City using the Sugiyono formula so that the sample in this study was 75 respondents. This research method uses multiple linear regression analysis with SPSS analysis. Hypothesis testing uses the t test and F test. The results of the research show that brand image has a partially significant effect on the decision to purchase Hanasui lipstick on Instagram. Keywords: Social Media Marketing, Vlogger Reviews, Brand Image, And Purchasing Decisions
Co-Authors Achmad Agus Priyono Alan, Tri Setyo Budi Basalamah, Muhammad Ridwan Fa’iqoh, Fina Hilyah Karima, Isnaini Khalikussabir, Khalikussabir Khasanah, Nur Uswatun Kumaidah, Siti Mohammad Rizal, Mohammad Nur Hidayati Putri, Fadilah Adheyanti Arifin Rachma, N. Riski, Riski Rohmah, Dikri Minatur Rois Arifin Rosaliana, Hilda Angeningtyas Sahidah, Putri Nuramrina Saputra, Alfito Mauliddani Sinollah Ula, Jauza’ Nuril