<![CDATA[Deadly accident at Tugu Tani Jakarta not only shows the human side of an event. Dissemination of information through mass media is no longer dominant in determining how the audience should act. The emergence of social networking sites opens new channels for the dissemination of public information that is more believable. The development of information technology not only marked by the turn of the communication device but coupled with changes in the behavior of human users. They are actively selecting and using various media to meet the information needs, socialize, trade, and show the existence. The position of the mass media is no longer dominant in determining the type of information and the consuming public dictates the type of information. Through a social networking site and diverse site audience and information providers are actively selecting and using various types of information. In this position the media as marginalized (decenter) and does not become a major reference source.]]>
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