Ebisnis Manajemen
Vol. 2 No. 2 (2024): June : EBISMAN : eBisnis Manajemen

Pengaruh Desain Interior dan Lokasi Pada Café Exquise Patisserie Terhadap Keputusan Pembelian (Studi Kasus Mahasiswa Bhayangkara Jakarta Raya Angkatan 2022)

Dhanisya Wiaam Sausan (Unknown)
Muthia Aminie (Unknown)
Cahyadi Husada (Unknown)
Jumawan Jumawan (Unknown)

Article Info

Publish Date
04 Jun 2024

Abstract

To what degree do factors like location and interior design influence consumer choices? That is the question this research seeks to answer. The author of this piece of study believes that readers and writers will be able to deduce how factors like location and interior design impact purchasing decisions. This research employs a quantitative approach by surveying 89 members of the Bhayangkara University Jakarta Raya class of 2022 and analyzing their responses using SPSS model 26. The researcher is eager to find out how big of an impact the café's location and interior design have on customers' decisions to make a purchase, thus this study is quite important.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Ebisnis Manajemen
Website

Abbrev

EBISMAN

Publisher

Universitas Nusa Nipa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...