Sinergi International Journal of Management and Business
Vol. 2 No. 2 (2024): May 2024

The Impact Facilities and Promotion on Purchase Decision at Hotel Forte Balibo, Timor-Leste

Guterres, Alexandre de Sousa (Unknown)
Goncalves, Manuel (Unknown)
Soares, Elsa Da Costa (Unknown)
Sikki, Nurhaeni (Unknown)



Article Info

Publish Date
30 May 2024

Abstract

The objective of this research was to test and analyses the Facility influence the Purchase Decision at Hotel Forte Balibo, and to test and analyses the Promotional Analysis influence the Purchase Decision at Hotel Forte Balibo. The method used in conducting this research is a quantitative descriptive method. Hypothesis Results Test T (H1) Facility (X1) for Purchase Decision (Y), from the SPSS output results shows that the T-count value of the independent variable Facility (X1) with a level of 2,992 > and the Table value with a level of 1.676 or T-count > Table with an error rate of 0.05 or 5% With a level of confidence 95%. Meanwhile, the T-test hypothesis (H2) of the Promotion (X2) of the Purchase Decision (Y), from the SPSS output results, shows that the value T-count of the independent variable Promotion (X2) with a level of Facilities have a positive and significant influence on purchase decisions. The meaning of good facilities will increase Purchase Decision. The meaning of Consumers is to see A facility that generates indicators such as Special Plan, wrong design, Equipment, Illumination, Color and message that is transmitted in graphs will motivate and increase the Purchase Decision at Hotel Forte Balibo. Promotion has a positive and significant influence on Purchase Decision. This means that the Promotion that; good will increase the Purchase Decision. Means that consumers provide a Promotion value derived from the indicator.

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Journal Info

Abbrev

ijmb

Publisher

Subject

Economics, Econometrics & Finance

Description

Sinergi International Journal of Management and Business with ISSN Number 2988-6252(Online) published by Yayasan Sinergi Kawula Muda, published original scholarly papers across the whole spectrum of management and business. The journal attempts to assist in the understanding of the present and ...