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All Journal Sinergi International Journal of Management and Business Commercium : Journal of Business and Management
Guterres, Alexandre de Sousa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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The Impact Facilities and Promotion on Purchase Decision at Hotel Forte Balibo, Timor-Leste Guterres, Alexandre de Sousa; Goncalves, Manuel; Soares, Elsa Da Costa; Sikki, Nurhaeni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.231

Abstract

The objective of this research was to test and analyses the Facility influence the Purchase Decision at Hotel Forte Balibo, and to test and analyses the Promotional Analysis influence the Purchase Decision at Hotel Forte Balibo. The method used in conducting this research is a quantitative descriptive method. Hypothesis Results Test T (H1) Facility (X1) for Purchase Decision (Y), from the SPSS output results shows that the T-count value of the independent variable Facility (X1) with a level of 2,992 > and the Table value with a level of 1.676 or T-count > Table with an error rate of 0.05 or 5% With a level of confidence 95%. Meanwhile, the T-test hypothesis (H2) of the Promotion (X2) of the Purchase Decision (Y), from the SPSS output results, shows that the value T-count of the independent variable Promotion (X2) with a level of Facilities have a positive and significant influence on purchase decisions. The meaning of good facilities will increase Purchase Decision. The meaning of Consumers is to see A facility that generates indicators such as Special Plan, wrong design, Equipment, Illumination, Color and message that is transmitted in graphs will motivate and increase the Purchase Decision at Hotel Forte Balibo. Promotion has a positive and significant influence on Purchase Decision. This means that the Promotion that; good will increase the Purchase Decision. Means that consumers provide a Promotion value derived from the indicator.
Analysis of Consumer Behavior in Choosing Quality Imported Used Goods Widianti, Wiwin; Sikki, Nurhaeni; Guterres, Alexandre de Sousa
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.235

Abstract

This research is entitled "Analysis of Consumer Behavior in Choosing Imported Quality Used Goods". The aim of this research is to find out how consumers behave in choosing imported quality used goods, to find out the quality of imported quality used goods and to find out how traders maintain consumers' buying interest in choosing imported quality used goods. This research uses qualitative research using a descriptive approach, by conducting observations, interviews and documentation. The results of this research show that consumer behavior in choosing imported quality used goods is influenced by various factors, including the price of the goods being sold is relatively cheap, the quality of the goods is still good and suitable for use, there are many types of goods to choose from, and this is one of the factors in choosing used clothes at the Cimol Gedebage market. The results of this questionnaire interview show that the quality of imported used goods has good material quality, although not 100%, but in terms of suitability it is still very suitable for use. The results of this interview questionnaire are that several used goods sellers at the Cimol Gedebage market will first approach their consumers so that they feel comfortable and want to buy goods from the shop again.
An Analysis of Human Resource Training and Development at Pizza Hut Restaurant, Riau Branch, Bandung City Priadi, Muhammad Dadi; Berliana, Regina; Guterres, Alexandre De Sousa
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.339

Abstract

This research was conducted to find out how training and development was provided to employees at Pizza Hut Restaurant, Riau Branch, Bandung City. The purpose of this research is to find out and analyze the training and development provided by trainers and managers at Pizza Hut, as well as the influence of training and development on employee performance at Pizza Hut Restaurant, Riau Branch, Bandung City. This research uses qualitative research methods with descriptive analysis research type. The sources obtained used data collection techniques using observation, interviews and documentation. The data analysis techniques used are data reduction, data presentation, and conclusion drawing/verification. The data validity techniques used include credibility, transferability, dependability and confirmability tests. The subject of qualitative research is the main instrument of the researcher. Meanwhile, the object of this research is Pizza Hut Restaurant, Riau Branch, Bandung City. The results of this research are (1) the training provided at Pizza Hut, Riau Branch, Bandung City is quite good, the training stages are in accordance with existing theories (2) Trainers always carry out training by reviewing it every month to test the extent of their abilities. employees (3) Performance assessment and evaluation for employees at Pizza Hut Restaurant Riau Branch, Bandung City is not going well (4) The development program carried out by managers at Pizza Hut Riau Branch is quite good, work performance increases with competition to get employee rewards , become motivated and enthusiastic at work (5) The employee accident rate has decreased where employees work in accordance with the work safety program. However, there are still tools and machines that need attention so that they can work more efficiently (6) Employee discipline shows a decreasing level, which can be caused by a lack of supervision and strict rules. Apart from that, the workforce used must be comprehensive (7) The development methods at Pizza Hut have been running in accordance with theory, but from the point of view the educational methods are still not in accordance with the theory applied. Training and development of employees at Pizza Hut must continue to be considered to improve employee performance and achieve company targets
Co-Authors Berliana, Regina Goncalves, Manuel Muhammad Dadi Priadi Sikki, Nurhaeni Soares, Elsa Da Costa Widianti, Wiwin