Digital Business Tren Bisnis Masa Depan
Vol. 15 No. 1 (2024): March: Bussines, IT, Finance

Control curiosity issues maintaining consumers active on sustainability

Gunawan, Lieptiono (Unknown)
Prayitno, Prayitno (Unknown)

Article Info

Publish Date
08 Mar 2024

Abstract

Active consumers play a dual role in one marketing chain, their existence as consumers and as passive marketers outside the company. Dependence on the latest products released by the company arouses consumers' great curiosity so that they automatically look for information about the latest products that will be released and form a community. This research uses a qualitative descriptive method with an inductive approach , using a conceptual theory model, and a constant comparison method. The research results of the concept of novelty integrate theory and explain the concept of novelty in detail as well as the formation of an active consumer process.

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Journal Info
Digital Business Tren Bisnis Masa Depan
Website

Abbrev

db

Publisher

Central Research Institute for Agriculture

Subject

Economics, Econometrics & Finance

Description

Digital Business Tren Bisnis Masa Depan is a journal that is generally integrated in the fields of economics, management and business. This journal encourages writers or lecturers and students engaged in economics, management and business to be able to submit their manuscripts for publication. The ...