Research Trend in Technology and Management
Vol. 2 No. 3 (2024): Research Trend in Technology and Management

The Influence of Location, Price, and Facility on Interest in Revisiting Wego Lamongan Tourism : Case Study on Gondang Outbond Lamongan Educational Tourism

Cahyono, Puguh (Unknown)
Laili, Nur (Unknown)

Article Info

Publish Date
15 Aug 2024

Abstract

According to Rahmawati (2016:3) it is stated that marketing is one of the activities that aims to identify or explain and find human needs, while marketing management itself according to Agustina Shinta (2011:2) marketing management is an effort to plan, implement (which consists of an activity of organizing, directing, and coordinating) as well as supervising and or controlling marketing activities in an organization in order to achieve the organization's goals effectively and efficiently. The population of this study is visitors at WEGO which amounted to 13,257 from the number that the author got from the management of Gondang Outbond Educational Tourism and calculated by the slovin formula, the sample result was 100 people. The analysis model used in this study is multiple linear regression. Based on the results of the regression test, a value of Y of -0.470 + 0.342X^1 + 0.722X^2 + 0.118X^3, From this value it can be concluded that the most dominant factor for the bound variable (Interest in Returning Visits) is Price because it has the highest beta value of 0.554.

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Journal Info
Research Trend in Technology and Management
Website

Abbrev

rttm

Publisher

RTTM Research Trend

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Description

Research trends in technology and management (RTTM) is an English language journal which is published 3 times a year (February, July, November). RTTM aims to facilitate academics and practitioners to disseminate research results in management, accounting and technology using a variety including ...