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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) Research Trend in Technology and Management
Cahyono, Puguh
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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PENGARUH KUALITAS PRODUK, INOVASI PRODUK, PROMOSI, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI KEPUASAN KONSUMEN PADA UMKM KABUPATEN LAMONGAN (METODE STRUCTURAL EQUATION MODELLING (SEM)- PARTIAL LEAST SQUARE (PLS)) Rachmawati, Adinda Dwi; Muhtarom, Abid; Cahyono, Puguh; Yaskun, Mohammad
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 8 No. 1 (2023)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

Perkembangan dunia bisnis di Indonesia terjadi kesuksesan yang signifikan. Kesuksesan ditandai dengan persaingan ketat dalam dunia pasar salah satunya sektor UMKM. Peran UMKM dalam sektor bisnis mampu membantu perekonomian Indonesia. Banyaknya variabel yang diteliti menjadi kebaruan penelitian. Metode kuantitatif digunakan dalam penelitian ini, serta jumlah sampel 330 responden. Metode SEM menjadi pilihan analisis melalui alat bantu Smart PLS versi 3.0. Peneliti menggunakan beberapa alat uji, yakni outer model, inner model, mediasi serta hipotesis. Hasil penelitian diperoleh bahwa uji validitas dinyatakan valid. Hal tersebut dikarenakan jumlah outer loading > 0.7 serta jumlah AVE > 0.5. Selain itu, penelitian yang sudah dilakukan dinyatakan reliabel. Hal tersebut ditunjukkan melalui jumlah composite reliability serta cronbach’s alpha > 0.7. Sedangkan dalam uji mediasi diketahui bahwa, variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) dimediasi kepuasan konsumen (Z) dapat dikatakan partial mediation. Berdasarkan analisis hasil uji hipotesis dapat disimpulkan, bahwa variabel kualitas produk (X1), inovasi produk (X2), promosi (X3), harga (X4) serta lokasi (X5) terhadap keputusan pembelian (Y) berpengaruh positif dan signifikan. Kata Kunci: Harga, Inovasi Produk, Kepuasan Konsumen, Keputusan Pembelian, Kualitas Produk, Lokasi, PLS-SEM, Promosi
The Influence of Location, Price, and Facility on Interest in Revisiting Wego Lamongan Tourism : Case Study on Gondang Outbond Lamongan Educational Tourism Cahyono, Puguh; Laili, Nur
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.68

Abstract

According to Rahmawati (2016:3) it is stated that marketing is one of the activities that aims to identify or explain and find human needs, while marketing management itself according to Agustina Shinta (2011:2) marketing management is an effort to plan, implement (which consists of an activity of organizing, directing, and coordinating) as well as supervising and or controlling marketing activities in an organization in order to achieve the organization's goals effectively and efficiently. The population of this study is visitors at WEGO which amounted to 13,257 from the number that the author got from the management of Gondang Outbond Educational Tourism and calculated by the slovin formula, the sample result was 100 people. The analysis model used in this study is multiple linear regression. Based on the results of the regression test, a value of Y of -0.470 + 0.342X^1 + 0.722X^2 + 0.118X^3, From this value it can be concluded that the most dominant factor for the bound variable (Interest in Returning Visits) is Price because it has the highest beta value of 0.554.
The Effect of Price and Product Quality on Consumer Satisfaction Levels : Case Study On Consumers At Terracotta Cafe Lamongan Cahyono, Puguh; Masfufah, Deajeng Octavianti
Research Trend in Technology and Management Vol. 2 No. 3 (2024): Research Trend in Technology and Management
Publisher : RTTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/rttm.v2i3.71

Abstract

From the economic aspect, the development of cafes has a positive impact on the development and business activities of the creative economy. The fierce competition demands that entrepreneurs must be ready and able to compete. Terracotta Cafe is a hangout place that is currently crowded with young people, especially those in Lamongan. The purpose of this study is to find out the factors that affect the level of consumer satisfaction. This study uses a quantitative approach. The consumer population at Terakota Cafe is 21,975 people and the sample needed is based on the calculation of the slovin formula of 100 respondents. Data were collected using questionnaires. Data processing using SPSS with Multiple Linear Regression Analysis technique. The results of the study show that partially and simultaneously the price and quality of products affect consumer satisfaction. The dominant variable of influence is product quality.
Co-Authors Abid Muhtarom, Abid Masfufah, Deajeng Octavianti Mohammad Yaskun, Mohammad Nur Laili Rachmawati, Adinda Dwi