KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Vol 5 No 1 (2017): JANUARI-JUNI

ANALISIS KEPUASAN PELANGGAN SURAT KABAR HARIAN PAGI RADAR BOGOR

Gusmia Arianti (Program Studi Ilmu Komunikasi, Universitas Al Azhar Indonesia)
Alim Setiawan Slamet (Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor)
Mokhamad Syaefudin Andrianto (Departemen Manajemen, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor)

Article Info

Publish Date
30 Jun 2017

Abstract

Radar Bogor is a local daily morning newspaper published in Bogor belongs to Jawa Pos Groups. Newspaper competition is more tightly because of new newspapers emergingand consumer preferences changing. The company must plan innovativemarketing strategy based on consumer satisfaction. The purposes of this study were to identify factors influencing customer satisfaction and to analyze the level of customer satisfactionof Radar Bogor newspaper. The method was used IPA-CSI (Important Performance Analysis-Customer Satisfaction Index). The Analysis coverage 29 attributes. High priority attributes to improve were layout design, print quality and quality of review Bogor Raya column. The result of Level Customer Satisfaction Index is 69.24 percent.

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Journal Info
KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Website

Abbrev

kolegial

Publisher

STIE Dwi Sakti Baturaja

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

KOLEGIAL is a national scientific journal published by Dwi Sakti Baturaja College of Economics. This journal contains the issues about the results of research activities, articles, and conceptual papers, from lecturers, researchers, and practitioners from within and outside the institution. The ...