Asia-Pacific Management and Business Application
Vol 2, No 1 (2013)

Antecedents Varıables of Intentıon to Use Servıce Innovatıon: An Empırıcal Study of E-Toll Card

Aldio Pramudya Gunadi (Universitas Pelita Harapan)
Sabrina O Sihombing (Universitas Pelita Harapan)



Article Info

Publish Date
16 Sep 2015

Abstract

Lack of consumer willingness to adopt electronic toll card in Jakarta triger the congestion at the toll gates. This congestion has been one of the critical factors that needs to be more focused by PT Jasa Marga as  highway toll service company. The fact shows that only 5.88% of all the total transactions in the toll gates applied E-toll card facility. These facts provide evidence about the lack of consumer willingness to adopt E-Toll card. Therefore, the understanding of consumer behavior to adopt sevice innovation is necessary to solve these lack of consumer unwillingness. This study was developed by replicated the research of Lee (2012) that reveal the antecedents factors that affect the consumer intention to adopt service innovation. Respondents of this research were 217 students from a private university in Tangerang. Respondent were collected by using judgemental sampling based on their experience in using E-toll card. The survey instrument employed demographic background, consumer attitude, perceived ease of use, perceived price fairness, satisfaction with existing service, fashion consciousness, risk averseness and consumer intention to adopt service innovation. Structural equation modeling (SEM) was applied to analyze the data. Result indicated that consumer attitude, perceived ease of use, satisfaction with existing service, risk averseness, and fashion consciousness are the predictors of consumer intention to adopt service innovation. This research also provides the theoretical implication, managerial implication, and suggestion for future research. 

Copyrights © 2013






Journal Info

Abbrev

apmba

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed ...