JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 19, No 1 (2018): April - September

Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas

Iha Haryani Hatta (Fakultas Ekonomi dan Bisnis Universitas Pancasila, Jakarta)
Setiarini Setiarini (Fakultas Ekonomi dan Bisnis Universitas Pancasila, Jakarta Jalan Lenteng Agung, Srengseng Sawah, Jakarta Selatan)

Article Info

Publish Date
03 Apr 2018

Abstract

The reciprocal of WOM (word of mouth) & switching cost into  purchasing and loyality. The purpose of research  The affect WOM  and switching cost of the decision to purchase & loyalty; The affect  the decision to purchase of loyalty . The population this research are  200 Meat Me Café & Butchery’s customers in jakarta  who were randomly selected by mixed data with SEM, AMOS21 program . The results of research explained that WOM and switching cost are influential  decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.

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Journal Info
JURNAL ILMIAH MANAJEMEN & BISNIS
Website

Abbrev

mbisnis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of ...