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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS SULUH: Jurnal Abdimas Jurnal Akuntansi & Perpajakan Jayakarta JIMP: Jurnal Ilmiah Manajemen Pancasila
Setiarini, Setiarini
Fakultas Ekonomi Dan Bisnis Universitas Pancasila
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Other

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Pengaruh Word Of Mouth dan Switching Cost Terhadap Keputusan Pembelian dan Loyalitas Iha Haryani Hatta; Setiarini Setiarini
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 19, No 1 (2018): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.539 KB) | DOI: 10.30596/jimb.v19i1.1728

Abstract

The reciprocal of WOM (word of mouth) & switching cost into  purchasing and loyality. The purpose of research  The affect WOM  and switching cost of the decision to purchase & loyalty; The affect  the decision to purchase of loyalty . The population this research are  200 Meat Me Café & Butchery’s customers in jakarta  who were randomly selected by mixed data with SEM, AMOS21 program . The results of research explained that WOM and switching cost are influential  decision to buy & loyalty, and the decision to buy influences loyalty. The WOM & switching cost substantiate same as purchase of the decision, and loyalty.
ANALYSIS OF THE MARKET LEADERSHIP ORIENTATION, INNOVATION STRATEGY AND BUSINESS PERFORMANCE Setiarini Setiarini; Sri Irviati Wahyoeni; Iha Haryani Hatta; Widarto Rachbini
Jurnal Akuntansi dan Perpajakan Jayakarta Vol 1 No 2 (2020): Vol. 01 No. 02 Januari 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/japjayakarta.v1i2.28

Abstract

The Small Medium Enterprise (SME) Indonesia is able to absorb the largest of labor, therefore needs to support continuation through the achievement of optimal business performance. The Purpose of Research Analysis Market Orientation Leadership, Innovation Strategy and Business Performance (Study case SME in Jakata) has analysis the variable influence among of Market Orientation Leadership, Innovation Strategy and Business Performance. The population of this research are home industry SME in Jakarta, Data collection through surveys with respondents re-elected as many as 162 purposive perpetrators of SME. The respondent’s data has analyzed in Structural Equation Modeling (SEM), Lisrel’s program. The results of the study as follows: The market orientation leadership influence to Innovation Strategy. The Variables of market orientation leadership and innovation strategy influence partial to business performance. The Innovation Strategy as the intervening as variables on the orientation market leadership and business performance variables.
Penerapan Manajemen Pemasaran Berbasis Online dan Pengemasan / Pelabelan Pada Usaha UMKM Posdaya Soka Dewi Kurniawati; Supriadi Thalib; Harimurti Wulandjani; Setiarini
SULUH: Jurnal Abdimas Vol 3 No 1 (2021): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v3i1.2506

Abstract

Posdaya Soka having its address at Jatayu Raya Kampung Duku, Jalan Al-Barakah, RW 12, Kebayoran Lama Selatan Village, Kebayoran Lama District, South Jakarta, is part of the Community Empowerment Program by the Damandari Foundation in the Tabur Puja (Savings Pundi Sejahtera) program in 2012. Posdaya Soka was formed to raise the standard of living of the people in RW 12 Kebayoran Lama Selatan, South Jakarta. Posdaya Soka have weaknesses related to packaging/labeling and online marketing in the conditions of the covid 19 pandemic. The Team from FEB University Pancasila carried out the service to provide material and training on packaging/labeling and online marketing. Keywords: Posdaya Soka, packaging/labeling, online marketing
EDUKASI PEMASARAN DIGITAL BAGI UMKM DI KECAMATAN TANJUNG SARI PAMULIHAN KABUPATEN SUMEDANG Setiarini Yusuf; Iha Haryani Hatta; Dewi Trirahayu; Harimurti Wulandjani; Lies Putriana; Denisa Puspa Rahajeng; Amalia Destriyanti
SULUH: Jurnal Abdimas Vol 4 No 2 (2023): SULUH: Jurnal Abdimas Februari
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v4i2.4045

Abstract

Jenis usaha yang dibangun pada masa kini baik usaha kecil menengah (UKM) ataupun besar selalu mengikuti perkembangan teknologi dan mulai meninggalkan model pemasaran tradisional beralih ke model pemasaran modern yaitu digital marketing. Model pemasaran ini sangat memudahkan pebisnis dari berbagai kalangan dalam memasarkan serta memperkenalkan produk atau jasanya kepada konsumen. Pengabdian kepada masyarakat berupa pelatihan edukasi manajemen pemasaran yaitu digital marketing diperuntukkan kepada UMKM di bawah binaan BumDes Kecamatan Tanjungsari, Kabupaten Sumedang yang aktif dan beroperasi, dimana usaha tersebut telah terdaftar pada Dinas Pemberdayaan Masyarakat dan Desa Pemerintah Daerah Kabupaten Sumedang, Jawa Barat. Kegiatan pengabdian tersebut para pelaku UMKM di bawah koordinasi BumDes Pemerintah Daerah Kabupaten Sumedang, Jawa Barat memiliki minat dan keinginan yang kuat untuk belajar mengenal digital marketing. Hanya saja mereka terhambat pada jaringan internet dan kemampuan mengikuti perkembangan teknologi informasi serta tata caranya pemasaran secara online. Kata Kunci: Digital Marketing, UMKM, BumDes A The types of businesses that are built today, both small and medium enterprises (SMEs) and large, always follow technological developments and begin to leave traditional marketing models to switch to modern marketing models, namely digital marketing. This marketing model makes it very easy for business people from various circles to market and introduce their products or services to consumers. Community service in the form of marketing management education training, namely digital marketing, is intended for MSMEs under the guidance of BumDes Tanjungsari District, Sumedang Regency which are active and operating, where the business has been registered with the Community and Village Empowerment Office of the Sumedang Regency Government, West Java. The service activities of MSME players under the coordination of BumDes of the Regional Government of Sumedang Regency, West Java have a strong interest and desire to learn about digital marketing. It's just that they are hampered by the internet network and the ability to keep up with the development of information technology and online marketing procedures. Keywords: Digital Marketing, UMKM, BumDes
ANALISIS PENGARUH STRATEGI DIGITAL MARKETING, E-SERVICE QUALITY, SERTA PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN USED CAR SHOWROOM WIDJAYA MOTOR PADA ENIGMA PANDEMI COVID - 19 Ferdy Fachrul Widanta; Nurul Hilmiyah; Setiarini
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 3 No 1 (2023): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v3i1.4783

Abstract

This study aims to determine the effect of digital marketing strategies, e-service quality, and product quality on purchasing decisions for Widjaya Motor's used car showroom during the Covid-19 pandemic enigma. The data collection method used a questionnaire with a sample size of 150 respondents. The object of this study were consumers from the Widjaya Motor showroom who had made purchases via the internet. The data analysis method used was descriptive quantitative analysis using the SPSS Statistics 24 application. The results in this study used the classical assumption test, multiple linear regression analysis, and hypothesis testing techniques. The results of the study show that digital marketing, e-service quality, and product quality have a significant positive effect on purchasing decisions, meaning that consumers have trusted the Widjaya Motor showroom as a showroom that excels in digital marketing, e-service quality, product quality. Researchers suggest for future research to add other variables.
Co-Authors Amalia Destriyanti Denisa Puspa Rahajeng Dewi Kurniawati Dewi Trirahayu Ferdy Fachrul Widanta Harimurti Wulandjani Harimurti Wulandjani Iha Haryani Hatta Iha Haryani Hatta Lies Putriana Nurul Hilmiyah Sri Irviati Wahyoeni Supriadi Thalib