JAM : Jurnal Aplikasi Manajemen
Vol 15, No 3 (2017)

THE EFFECT OF TRUST, RISK, AND WEB DESIGN ON CONSUMER INTENTION BY MEANS OF CONSUMER ATTITUDE TO PURCHASE ONLINE

Bayu Anugerah Perdana Wijaya Putra (Master of Management Faculty of Economics and Business Universitas Brawijaya)
Fatchur Rochman (Faculty of Economics and Business Universitas Brawijaya)
Noermijati Noermijati (Faculty of Economics and Business Universitas Brawijaya)

Article Info

Publish Date
01 Sep 2017

Abstract

This study analyzed the effect of trust, risk, web design and its relation with consumer attitude and consumer intention to buy online in Malang. Population in this study are society of Malang and the number of the sample is 120 respondents. The sampling techniques is purposive sampling and the data is analyzed with parsial least square (PLS) analysis. The results indicate several findings that trust, risk, web design and consumer attitude have direct effect on consumer intention to buy online. Web design have an efffect on consumer intention to buy online through consumer attitude. But not with trust and risk, because trust and risk does not have significant effect on consumer intention to buy online through consumer attitude.

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Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...