Jurnal ASPIKOM
Vol 1, No 5 (2012): Juli 2012

Analisis Komunikasi Pemasaran Terpadu PT. Cubes Consulting dalam Membangun Brand Association

Sherly Margaretha (Fakultas Ilmu Komunikasi Universitas Tarumanegara)
Widayatmoko Widayatmoko (Fakultas Ilmu Komunikasi Universitas Tarumanegara)
Muhammad Adi Pribadi (Fakultas Ilmu Komunikasi Universitas Tarumanegara)

Article Info

Publish Date
20 Jul 2012

Abstract

This study discusses the integrated marketing communications conducted by PT Cubes Consulting to build the brand image of the company. Authors take this subject because the authors assume that the PT Cubes Consutlting as an SAP partner, a company that is still very new, but it could have a considerable client references and come from large companies. Though competition in the business world is not easy, because many SAP partners in Indonesia who have first foray into the world and be seen from the size of the business, obviously bigger.

Copyrights © 2012




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Journal Info
Jurnal ASPIKOM
Website

Abbrev

aspikom

Publisher

Asosiasi Perguruan Tinggi Ilmu Komunikasi

Subject

Social Sciences

Description

Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing ...