Fokus Ekonomi
Vol 6, No 2: Desember 2011

PENGARUH BIAYA PROMOSI DAN BIAYA DISTRIBUSI TERHADAP PENJUALAN PADA PT. UNILEVER INDONESIA, Tbk.

Maduretno Widowati (Dosen STIE Pelita Nusantara Semarang)

Article Info

Publish Date
01 Dec 2011

Abstract

To increase sales volume, PT Unilever Indonesia focused on marketing strategy especially marketing mix strategy, including promotion and distribution. How many products have been sold depend on promotion and distribution cost allocated by corporate. This research analized the effect of promotion and distribution cost to increase sales volume’s PT Unilever Indonesia. The result proved that promotion and distribution cost have a significant effect on sales volume.

Copyrights © 2011




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Journal Info
Fokus Ekonomi
Website

Abbrev

fe

Publisher

Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

Subject

Economics, Econometrics & Finance

Description

Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, ...