Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 11 No 2 (2018): Dinamika Ekonomi Jurnal Ekonomi dan Bisnis vol. 11 No.2 September 2018

FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Kasus Pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin)

Diana Hayati (STIE Nasional Banjarmasin)
Penta Lestarini Budiati (STIE Nasional Banjarmasin)

Article Info

Publish Date
01 Oct 2018

Abstract

Abstract, The purpose of this study was to determine whether the independent variables consisting of Culture (X1), Social (X2), Personal (X3), Psychological (X4) simultaneously or partially affect the purchasing decision (Y) of Samsung smartphone consumers and find out the most dominant in influencing purchasing decisions. The research method used in this research is quantitative descriptive method. The study population was students of STIE National Banjarmasin as many as 1,124 people and a sample of research using Samsung smartphones was taken as many as 92 respondents. The results of this study found that the variables Culture (X1), Social (X2), Personal (X3), Psychological (X4) together (simultaneously) had an influence on the Purchase Decision (Y) of Samsung smartphones. Then from the four independent variables, only Psychological variables (X4) have a significant partial effect on Samsung smartphone Purchasing Decisions (Y), while Culture (X1), Social (X2), Personal (X3) have no significant partial effect on Purchase Decisions (Y) Samsung smartphone.

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...