JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol 1, No 2 (2017): page 75 - 208

ANALISIS PEMILIHAN KARAKTER SUPERHERO SEBAGAI LISENSI PRODUK PADA MINUMAN SUSU FRISIAN FLAG (MILKY, FRUITY, DAN MUT MUT) DALAM MENARIK MINAT BELI KONSUMEN

Aji Kresno Murti (Program Studi Manajemen Pemasaran Industri Elektronika Politeknik APP Jakarta)
Muhammad Sani Kurniawan (Unknown)

Article Info

Publish Date
02 Dec 2018

Abstract

This research is an analysis that aimed to see the suitability between super hero character (Iron Man, Spiderman, Thor, Captain America) chosen by Frisian Flag Indonesia as a license on Milky, Fruity and Mut mut products toward information allotted in the packaging. Besides, it also explored the interest of kids to the character. It was multi method research. It involved desktop-research and survey which enabled respondents to bring out their perception. The results of this study was Iron Man considered to be a very appropriate character, reflected from the  survey and comparison toward the nutrition. Thus, from this research, it is a suggestion for Frisian Flag to focus Iron Man character as one of the steps to increase sales and consumer buying interest.

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Journal Info
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Website

Abbrev

JMIL

Publisher

Politeknik APP Jakarta

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...