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Paspalum: Jurnal Ilmiah Pertanian

Vol 4, No 1 (2016)

Euis Dasipah (Fakultas Pertanian, Universitas Winaya Mukti)

Publish Date
07 Oct 2017

The use of marketing concept philosophy in a company's program is not just an effort of those who are given the responsibility of sales and marketing, but an endeavor attempted by everyone in an organization. Requirements needed for consumer-oriented organizational development include some activities i.e. inculcating consumer-oriented values and beliefs which are supported by top management, integrating markets and consumers into the process of strategic planning, creating marketing management & developing a strong program, creating a basic measurement of performance on the basis of markets, and developing commitment to consumers throughout the organization.

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