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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Social Economic of Agriculture International Journal of Nusantara Islam Tourism & Hospitality Essentials Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu Paspalum: Jurnal Ilmiah Pertanian Journal of Indonesian Tourism, Hospitality and Recreation Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Randwick International of Social Science Journal Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) OrchidAgri
Euis Dasipah
Fakultas Pertanian, Universitas Winaya Mukti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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KAJIAN PENGEMBANGAN AGRIBISNIS SINGKONG (Manihot esculenta) BERBASIS KEARIFAN LOKAL MELALUI PENERAPAN AGROWISATA DI KAMPUNG CIREUNDEU Dasipah, Euis; Iskandar, I.
Journal of Indonesian Tourism, Hospitality and Recreation Vol 2, No 1
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v2i1.16435

Abstract

ABSTRAKKampung Adat Cireundeu merupakan salah satu wilayah industri Kota Cimahi yang masih mempertahankan kegiatan pertanian. Keunggulan daerah (comparative advantage) yang dimiliki meningkatkan potensi Kampung Adat Cireundeu mengembangkan agribisnis singkong melalui penerapan agroindustri dan agrowisata berbasis kearifan lokal. Jumlah pengunjung yang masih sedikit dan fluktuatif akan menentukan jumlah permintaan produk agroindustri singkong karena sebagian besar konsumen merupakan pengunjung Kampung Adat Cireundeu. Tujuan penelitian ini adalah mengetahui adanya keterkaitan antara agroindustri singkong dan agrowisata di Kampung Adat Cireundeu, dan mengetahui strategi yang tepat untuk pengembangan agribisnis di Kampung Adat Cireundeu berbasis kearifan lokal. Metode yang digunakan adalah studi kasus dengan melakukan analisis deskriptif kualitatif pada 37 responden dengan alat analisis yang terdiri dari persepsi pengunjung, WTP, IFE, EFE, dan SWOT. Hasil dari penelitian ini menunjukkan bahwa adanya keterkaitan antara agroindustri singkong dan agrowisata di Kampung Adat Cireundeu dengan posisi strategi pada kuadran 3 sehingga Kampung Adat Cireundeu perlu melakukan diversifikasi strategi. Strategi yang tepat untuk pengembangan agribisnis singkong di Kampung Adat Cireundeu berbasis kearifan lokal, yaitu 1) Memperkenalkan produk melalui media berupa brosur yang diberikan kepada konsumen yang pernah datang, 2) Mendirikan restoran yang bernuansa Kampung Adat Cireundeu, dan 3) Memperbanyak saluran pemasaran agar jaringan hubungan konsumen semakin luas. Kata kunci: Agroindustri, Agrowisata, Analisis Persepsi Pengunjung, WTP, dan SWOT.  STUDY OF LOCAL WISDOM-BASED CASSAVA  (Manihot esculenta) AGRIBUSINESS DEVELOPMENT THROUGH THE APLLICATION OF AGRO-TOURISM IN THE CIREUNDEU VILLAGE ABSTRACTKampung Adat Cireundeu is one of areas an industrial Cimahi City who maintain the agricultural sector. Primary area (comparative advantage) owned increase potential Kampung Adat Cireundeu agribusiness develop of cassava with the application of agroindustry and agrotourism based on local cultural. The number of visitors still a little and fluctuates will determine the number of requests products agroindustry because most consumers is visitors of Kampung Adat Cireundeu. The purpose of research is to know the linkages between agroindustry and agrowisata in Kampung Adat Cireundeu and know strategy proper to the development of agribusiness in Kampung Adat Cireundeu based on local cultural. Methods used is the case study by doing descriptive qualitative analysis in 37 respondents with a analysis of perception visitors, WTP, IFE, EFE, and SWOT. The result of the research indicated that the existence of the links between agroindustry and agrotourism in Kampung Adat Cireundeu with the position of strategy at the quadrant 3 that Kampung Adat Cireundeu need diversified strategy. The right strategy to the development agribusiness of cassava in Kampung Adat Cireundeu based on local wisdom, such as 1 ) Introducing products through the medium of in the form of a leaflet given to consumers that never came , 2 ) Created a restaurant Kampung Adat Cireundeu’s nuance, and 3 ) Make many marketing line so the consumer relations the larger. Keywords: Agroindustry, Agrotourism, Analysis Of Percepstion Visitors, WTP, and SWOT.
Pengaruh Souvenir Olahan Susu terhadap Pendapatan Masyarakat di Kabupaten Bandung Barat Dasipah, Euis; Wirakusuma, Reiza Miftah
THE Journal : Tourism and Hospitality Essentials Journal Vol 7, No 2 (2017)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v7i2.9013

Abstract

This research aimed to know the influence of animal feed given to cattle towards the dairy products, income, and small breeders income. The tourism being induced in this dairy products were souvenirs for tourists. Method of the survey were dairy farmers of KPSBU Member in the West Bandung Regency, through snowball sampling on 8 people with a total of 62 cattle breeders. Analysis test has been done for validity, reliability tests, and correlation analysis test and also test of track analysis. Testing on research data showed that all research variables are valid and reliable, the correlation between variables also showed a positive relationship. Path analysis produce: 1) the feed given to cattle amounted to 63.1% against dairy products affects, 2) the feed given to cattle has a positive effect against breeders income either directly or indirectly, 3) dairy products also has a positive effect against breeders income either directly or indirectly, and 4) the feed given to cattle and dairy products affect of 93% against breeders income.
Strategi Bisnis Yang Berorientasi Konsumen Dasipah, Euis
Jurnal Social Economic of Agriculture Vol 7, No 1 (2018): Jurnal Social Economic Of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v7i1.30747

Abstract

Use of philosophy The concept in a company program is the business that is in the organization, not only those who are responsible for the sales department and also. Organizational development requirements to differentiate between users for several activities used to manage resources and performance required by project management, allow to develop and improve performance, create programs and develop strong programs, creating the fundamental performance. the market, develop a commitment to consumers throughout the organization.Keywords: business strategy, consumer
Marketing Analysis Strategy Organic Rice at UD. Padi Marketing Region Bekasi with Single Agent (Yasin Holistic Super Organic) Euis Dasipah; Is Zunaini Nursinah; Taryadi Taryadi
International Journal of Nusantara Islam Vol 1, No 2 (2013): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v1i2.25

Abstract

Organic food (organic rice) actually is not something new for Indonesian people. Before "Green Revolution" (1960th), Indonesian farmers have produced rice without using chemical pest and fertilizer (conventional rice). Holistic Super Organic (HSO) rice is one of the brand organic rice, which is sold in Indonesia's market. Usaha Dagang (U.D. Padi) is the company, which is special to produce, and marketing HSO rice. The research is wanted to know marketing strategy HSO rice, especially in district of Bekasi with SWOT analysis. This research used case study methods with held by interview and literature study. The result of analyzing identified that the strengths from U.D. Padi was dominant and the opportunities so on. So, the next plan of marketing's strategy for is Aggressive Strategy. Aggressive Strategy is the effort to maximalize the strengths to get the opportunities optimally. The strengths of U.D. Padi is the especially of product and the distribution strategy which was held with excellent. The opportunities U.D. Padi is the wealth people who was increasing and the distributor channel who was welcome.
PENDUGAAN MODEL FUNGSI PRODUKSI (Stochastic Frontier) USAHATANI PADI PADA LAHAN SAWAH IRIGASI TEKNIS (Suatu Kasus pada Petani Lahan Sawah Irigasi Teknis di Kecamatan Cikalongkulon Kabupaten Cianjur) Dety Sukmawati; Euis Dasipah; Luly Lukfijayanti
JURNAL AGRIBISNIS TERPADU Vol 9, No 1 (2016)
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (47.369 KB) | DOI: 10.33512/jat.v9i1.1123

Abstract

Ujung tombak pelaksanaan pembangunan pertanian di lapangan adalah petani yang secarafungsional bertindak sebagai produsen, pemasar hasil dan sekaligus sebagai konsumen. Konsep TriMatra Pembangunan Pertanian yaitu memenuhi keperluan sendiri, komersial, dan berorientasi pasaruntuk kesejahteraan petani pelaku pembangunan pertanian. Efisiensi produksi menjadi penting gunamelihat faktor yang dominan dalam usahataninya,guna memperbaiki peningkatan produksi usahanya.Penelitian ini adalah survey terhadap 127 orang petani pemilik penggarap di lahan sawah irigasiteknis. Fungsi produksi Frontier Stokastik (Stochastic Production Frontier) adalah model yang akandipakai dalam penelitian ini. Hasil penelitian menunjukkan bahwa efisiensi produksi padi dipengaruhioleh beberapa faktor-faktor produksi. Faktor tersebut terdiri dari luas lahan, benih, pupuk urea,pupuk kandang, pupuk SP-36, pestisida, dan tenaga kerja. Hasil penelitian menunjukkan bahwalahan, pupuk SP-36, pestisida dan tenaga kerja berkorelasi positif dan nyata. Sedangkan benih, pupukurea dan pupuk kandang berkorelasi negatif dan nyata.
ANALISIS PROSPEK USAHA TANAMAN HIAS BERDASARKAN KELAYAKAN USAHA DALAM JANGKA WAKTU PROYEK 5 TAHUN PERIODE 2007-2011 Euis Dasipah; Wardiawan .; N. Yani Novaliana
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 8 No 1 (2007): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Business of decorative crop represent one of business which is rapidly growing in this time and if elaborated will give a lot of advantage, but the business need the good handling and precisely, the business is also very influenced by trend and consumer appetite hence in conducting this business by the entrepreneur have to earn swiftly fulfill the market request and know any kind of the decorative crop which is trend. This research aim to know what business decorative crop of Flora Sari Nursery in assessment 5 years to the fore fulfill the eligibility of business to be run. The research conducted with the method of case study with the data intake through primary and secondary data. The result of research show the Return Period during 4 years 3 month, Current Net Value with the index 12 % showing number which are positive equal to Rp. 252.908.043, Internal Rate of Return reside index around to 19% - 20% is equal to 19,58 % and make profit index to result number more than one that is 1,27. This result indicate that the business project of Flora Sari Nursery accepted or competent to be run in next 5 years.
PENGEMBANGAN RENCANA STRATEGIS DAN PROSES MANAJEMEN PEMASARAN UNTUK TIAP BISNIS Euis Dasipah
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 6 No 1 (2005): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan analisis strategi adalah untuk: (1) mendiagnosis kekuatan dan kelemahan strategic business units (SBC), dan (2) mengidentifikasi tindakan pilihan strategis untuk mempertahankan atau meningkatkan kinerja. Manajemen memutuskan prioritas tiap unit bisnis berdasarkan alokasi sumber daya dan implikasi strategi untuk menapai tujuan SBU. Rencana strategis menunjukkan agenda kegiatan bisnis. Kajian situasi memberikan dasar bagi pembentukan misi SBU, penyusunan tujuan, dan penentuan strategi yang akan digunakan untuk mencapai tujuan. Strategi SBU menunjukkan prioritas sasaran pasar, penyediaan sumber daya, kendala keuangan, dan pedoman strategis lainnya yang diperlukan dalam pengembangan rencana fungsional. Rencana fungsional dapat merupakan bagian dari rencana SBU atau dikembangkan tersendiri, bergantung'pada besaran dan diversifikasi SBU.
PERANAN STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN AGRIBISNIS Euis Dasipah
PARADIGMA : JURNAL ILMU PENGETAHUAN AGAMA, DAN BUDAYA Vol 4 No 1 (2003): PARADIGMA : Jurnal Ilmu Pengetahuan, Agama dan Budaya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perusahaan agribisnis yang berhasil adalah perusahaan agribisnis yang mampu melihat sumber daya manusia sebagai asset yang harus dikelola sesuai dengan kebutuhan bisnis. Hal ini akan membuat perusahaan menjadi lebih kompetitif. Perusahaan agribisnis harus berpikir strategik dengan mengelola sumber daya manusia untuk membantu perusahaan mencapai keunggulan bersaing. Mengelola sumber daya manusia bukan lagi merupakan suatu pilihan, melainkan sudah menjadi keharusan untuk bisa sukses dalam pasar yang kompetitif, perusahaan agribisnis harus memiliki orang-orang terbaik di seluruh bagian perusahaan Perusahaan agribisnis yang mengelola sumber daya manusia secara efektif memiliki tingkat profitabilitas yang tinggi, penjualan tahunan per karyawan yang tinggi (produktivitas), nilai pasar yang tinggi, dan pertumbuhan laba per saham yang tinggi. Dengan kata lain perusahaan dapat memenuhi kebutuhan organisasi, pemegang saham, dan investor. Manajemen sumber daya manusia yang efektif dapat memenuhi kebutuhan karyawan dalam beberapa cara: sejalan dengan daya tahan perusahaan, perluasan dan peningkatan tingkat profitabilitas mereka, perusahaan menyediakan keamanan keija (employment security), lebih banyak peluang pekerjaan, dan upah yang lebih tinggi
PREFERENSI LABEL, DAN PERSEPSI KEMUDAHAN MEMPEROLEH PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAYURAN ORGANIK Euis Dasipah; Dety Sukmawati; Rahmah Sofiatin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.043 KB) | DOI: 10.25157/ma.v5i2.2223

Abstract

This study aims to determine the effect of label preference on purchasing decisions, the influence of perceived ease of obtaining organic vegetables on purchasing decisions and the influence of label preferences and perceived ease of obtaining organic vegetables on purchasing decisions.The results of the study showed that the perception of ease of obtaining products had a positive and significant effect on purchasing decisions with a total influence of 23,6%. The direct effect of the perception of the ease of obtaining a product for a purchasing decision is 17%, This means that the more easily consumers get organic vegetables, the decision of consumers to buy organic vegetable products is higher
KELEMBAGAAN PETANI DAN SOSIAL EKONOMI TERHADAP PARTISIPASI ANGGOTA KELOMPOK DALAM PROGRAM PENGEMBANGAN USAHA PANGAN MASYARAKAT (PUPM) Euis Dasipah; Karyana KS; Rina Ridiawaty
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5223

Abstract

Community participation is important in the successful implementation of the Community Food Business Development (PUPM) program. This study aims to (1) Assess the effect of group management on the participation of farmer group members in program activities; (2) Assessing the socioeconomic influence on the participation of farmer group members in program activities; (3) Assess the influence of farmer institutions and socioeconomic on the participation of farmer group members in the success of the Community Food Business Development (PUPM) program. Descriptive Analysis research methods. Data collected by sampling technique. The sampling method used was simple random sampling. The study population numbered 138, with a research sample of 102 people. The selection of sample districts is done deliberately because the kecamatan is a location that receives a Community Food Business Development (PUPM) program. The results showed that the Institutional Factors of farmers had a positive and significant contribution to the level of participation of farmer group members in the Community Food Business Development (PUMP) program. Socio-economic factors of farmers have a positive and significant contribution to the level of participation of farmer group members in the Community Food Business Development (PUMP) program. Simultaneously farmer Institution and farmer socioeconomic contributed significantly to the participation of farmer group members in the Community Food Business Development (PUMP) program.
Co-Authors Aaz Asmudin Tifani Acad Sudrajat Acep Yusup Adjat Sudradjat Agi Dahtiar Albi Rohsan Alinda Kamil Amar Romidin Sumarga Andi Arifin Ani Rani Anni Sugihhartati Ary Ridho Mustofa Asep Haryanto Ati Diah Umawati Budiasih, Raden Deffi Setiadi Dewi Puspitasari Hasana Dian Purwadi Faturachman Dikna Yalendra Gantini, Tuti Gijanto Purbo Suseno Gilang Aulia I. Iskandar ibrahim ibrahim Ida Danah Ilham Maulana Yusuf Is Zunaini Nursinah Jadi Muljadi Karyana KS Karyana KS Karyana KS KS, Karyana Lukman Lukman Luly Lukfijayanti Luly Lukfijayanti, Luly Maman Haeruman Maman Haeruman Mario Gesta Sigarlaki Muhamad Yusuf Musli Rosmali N. Yani Novaliana Nataliningsih Nyi Yayat Ruwiyati Permana, Nendah Siti Raden Mohammad Hidayatullah Rahmah Sofiatin Reiza Miftah Wirakusuma, Reiza Miftah Rifki Amrullah Rina Ridiawaty Rismandiri -Rismandiri Romy Sudiawan Rosdianti Permana Siti Maryam Siti Nurhanifah Sri Andayani Sri Ayu Andayani Taofik Hidayat Taryadi Taryadi Tita Rostikasari Tuhpawana Priatna Sendjaya Wardiawan . Wawan Hermawan Widhi Handaya Yatti Rachmawati Yeni Yuliani Yenti Rokhmulyenti Yeti Zahra Nur Safa Zahra Nur Safa