Journal of Innovation in Business and Economics
Vol 2, No 02 (2011)

ANTESEDEN DAN LUARAN DARI KEPUASAN PELANGGAN

Susilowati, Luky (Unknown)

Article Info

Publish Date
06 Sep 2017

Abstract

The research objective is to analyze customers satisfaction of “Nova” VCO brand product in the Surabaya area counters or retails. The customers have been bought the product during the research periods. The data analyzed by SEM (Structural Equation Modeling) approach through AMOS program. The result show that: 1.  There is no influence of  Customer Value factor to Customer Satisfaction of “Nova” VCO brand product;  2.  There is positive influence of store image factor to Customer Satisfaction of “Nova” VCO brand product 3) Customer Satisfaction have a positive influence to Customer Loyalty of “Nova” VCO brand product.

Copyrights © 2011




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
322.458 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Innovation in Business and Economics
Website

Abbrev

jibe

Publisher

Universitas Muhammadiyah Malang

Subject

Economics, Econometrics & Finance

Description

The Journal of Innovation in Business and Economics (JIBE) is published by the Department of Economics and Business at University of Muhammadiyah Malang in 2017. Previously this journal was known as Jurnal Media Ekonomi that was initially published in 2000. In 2011 until 2016, this journal was ...