Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Innovation in Business and Economics
Luky Susilowati
Fakultas Ekonomi UPN ”Veteran” Jawa Timur
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANTESEDEN DAN LUARAN DARI KEPUASAN PELANGGAN Susilowati, Luky
Journal of Innovation in Business and Economics Vol 2, No 02 (2011)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.458 KB) | DOI: 10.22219/jibe.v2i02.4695

Abstract

The research objective is to analyze customers satisfaction of “Nova” VCO brand product in the Surabaya area counters or retails. The customers have been bought the product during the research periods. The data analyzed by SEM (Structural Equation Modeling) approach through AMOS program. The result show that: 1.  There is no influence of  Customer Value factor to Customer Satisfaction of “Nova” VCO brand product;  2.  There is positive influence of store image factor to Customer Satisfaction of “Nova” VCO brand product 3) Customer Satisfaction have a positive influence to Customer Loyalty of “Nova” VCO brand product.
Co-Authors Sulastri Irbayuni, Sulastri Wiwik Handayani