Luky Susilowati
Fakultas Ekonomi UPN ”Veteran” Jawa Timur

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ANTESEDEN DAN LUARAN DARI KEPUASAN PELANGGAN Susilowati, Luky
Journal of Innovation in Business and Economics Vol 2, No 02 (2011)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.458 KB) | DOI: 10.22219/jibe.v2i02.4695

Abstract

The research objective is to analyze customers satisfaction of “Nova” VCO brand product in the Surabaya area counters or retails. The customers have been bought the product during the research periods. The data analyzed by SEM (Structural Equation Modeling) approach through AMOS program. The result show that: 1.  There is no influence of  Customer Value factor to Customer Satisfaction of “Nova” VCO brand product;  2.  There is positive influence of store image factor to Customer Satisfaction of “Nova” VCO brand product 3) Customer Satisfaction have a positive influence to Customer Loyalty of “Nova” VCO brand product.
Pendampingan Komunitas Produsen Kecap Skala Rumah Tangga di Kelurahan Putat Jaya Kec. Sawahan Kota Surabaya Handayani, Wiwik; Irbayuni, Sulastri; Susilowati, Luky
ENGAGEMENT Vol 3 No 1 (2019): May 2019
Publisher : ASOSIASI DOSEN PENGABDI MASYARAKAT, FKDP KOPERTAIS IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/engagement.v3i1.90

Abstract

Today, efforts to build the entrepreneurship of society have begun to grow. Making Soy Sauce is an opportunity for home industry to increase the level of economy of the community. However, the obstacle faced by the community is the high price of soybeans and the condition of the people in the Putat Jaya village who do not have a fixed income and do not have the skills, so it is necessary to find another alternative to making the soy sauce. By using the Asset-Based Community Development (ABCD) method, this study aims to provide training assistance to make soy sauce using cheaper ingredients, but it still has high quality. As a result of this assistance, the community was given counseling and twice practice to makie soy sauce from the basic ingredients of coconut water. The training in making coconut water sauce was successfully carried out, and the residents of Putat Jaya village were able to make good quality of soy sauce with savory taste, so that the community was able to become a soy sauce producer with coconut water and have a community of soy sauce makers