Performance
Vol 16 No 2 (2012): Performance

ANALISIS PENGARUH BRAND IMAGE, KETERLIBATAN PRODUK DAN MEDIA PERIKLANAN ES KRIM MAGNUM TERHADAP PERILAKU PEMBELIAN KONSUMEN

Dewi, Cyntia (Unknown)
Suliyanto, Suliyanto (Unknown)

Article Info

Publish Date
01 Sep 2012

Abstract

The purpose of this research was to analyze the influence of brand image, product involvement and advertising media toward consumer purchase behavior. Accidental sampling was applied to get 100 respondents. By using Multiple Regression this study found that brand image, product involvement and advertising media had positive effect on consumer purchase behavior.

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Journal Info
Performance
Website

Abbrev

performance

Publisher

Universitas Jenderal Soedirman

Subject

Education

Description

Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, ...