Performance
Vol 15 No 1 (2012): Performance

PENGARUH CUSTOMIZATION, BASIC MARKET ORIENTATION, DAN COMPETITIVE BENCHMARKING TERHADAP CUSTOMER RETENTION USAHA KECIL GETUK GORENG SOKARAJA DI KABUPATEN BANYUMAS

Zulaicha, Ratni (Unknown)
Yunanto, Ary (Unknown)

Article Info

Publish Date
01 Mar 2012

Abstract

The research was carried out on small business Getuk Goreng in Banyumas joined in union employers Getuk Goreng. This research will assist employers Getuk Goreng developing paradigm customer retention in variable customization, basic market orientation and competitive benchmarking to enable them to improve their performance in the face of competition.

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Journal Info
Performance
Website

Abbrev

performance

Publisher

Universitas Jenderal Soedirman

Subject

Education

Description

Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, ...