Performance
Vol 18 No 2 (2013): Performance

PENGARUH PRODUK, LOKASI DAN LAYANAN TERHADAP KEPUASAN PELANGGAN SERTA KEPUASAN PELANGGA TERHADAP NIAT PEMBELIAN ULANG

Cahyadi, Apdian (Unknown)
Sumarsono, Sumarsono (Unknown)

Article Info

Publish Date
01 Sep 2013

Abstract

The purpose of this study to analyze the influence of service, location, product and customer satisfaction impact customer satisfaction on repurchase intention. Analysis tool that is used Stuctural Equation Model (SEM). The results of this study is the service, location and product positive effect on customer satisfaction and customer satisfaction has a positive effect on repurchase intention.

Copyrights © 2013




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Journal Info
Performance
Website

Abbrev

performance

Publisher

Universitas Jenderal Soedirman

Subject

Education

Description

Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, ...