Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 12 No 1 (2019): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol. 12 No. 1 Maret 2019

PERANAN CORPORATE IMAGE UNTUK MENINGKATKAN KEPUASAN PELANGGAN PT L’OREAL INDONESIA CABANG BANJARMASIN

Diana Hayati (STIE Nasional Banjarmasin)
Penta Lestarini Budiati (STIE Nasional Banjarmasin)
- Renny (STIE Nasional Banjarmasin)

Article Info

Publish Date
30 Mar 2019

Abstract

Abstract, The purpose of this study was to determine how the role of Corporate Image to increase customer satisfaction at PT L’Oreal Indonesia Banjarmasin Branch. The method used in this research is descriptive method. The study population was all customers who purchased L’Oreal products as many as 611 customers, with a total sample of 100 people taken randomly from the population. The results showed that PT L'Oreal Indonesia Banjarmasin Branch had not run an advertising strategy optimally, still did not implement public relations well, did not provide physical and non-physical identities to its products, word of mouth communication was quite effective and had not provided non-personal stimulation .

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...