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INDONESIA
Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Indonesia Malang
ISSN : 16934288     EISSN : 25485237     DOI : https://doi.org/10.51881
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Akademika, Jurnal Manajemen, Akunntansi dan Bisnis diterbitkan oleh program Studi S1 Manajemen STIE Indonesia Malang setiap periode 2 edisi dalam satu tahun, dikelola oleh Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang.
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Articles 9 Documents
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Search results for , issue "Vol. 20 No. 2 (2022): Agustus 2022" : 9 Documents clear
PERILAKU KONSUMEN DAN PENGAMBILAN KEPUTUSAN PEMBELIAN AMIRULLAH
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.9

Abstract

The purpose of this study is to describe consumer behavior in relation to purchasing decisions. Consumer behavior consists of the activities people perform when choosing what to buy and using products to satisfy needs and wants. The research was conducted through literature study to find references and literature on the topics covered. This study begins by describing the importance of understanding consumer behavior, the relationship of consumer behavior to marketing elements, and finally explaining the buying decision process. The consumer purchasing decision-making process is structured in five processes, namely: understanding the existence of a problem, searching for alternative solutions to problems, evaluating alternatives, purchasing or selecting, and post-purchase use and re-evaluation of the chosen alternative. demonstrated by its ability to influence and change consumer activities to achieve what is the target of the marketing strategy
IMPLEMENTASI SERVICE QUALITY DALAM MENINGKATKAN KEPUASAN PELANGGAN SUDARJO
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.10

Abstract

The purpose of this study is to find out how the implementation and implementation of servicequality in increasing customer satisfaction and to find out how customers' opinions aboutservice quality have been carried out by Radio MAS FM. This research is qualitative research.The results of the research on the implementation of service quality at Radio MAS FM thereare five main dimensions to increase customer satisfaction. Namely tangible physical evidence,reliability, responsiveness, assurance and empathy. These five main dimensions Radio MASFM implements them very well. It can be proven by the results of field interviews withcustomers who use their services. From these five points, MAS FM gets positive responses from its customers from the changing physical evidence of offices, accurate and reliable reliability, fast and precise responsiveness, assurance in instilling customer trust and confidence and empathy given from every employee. Make customers continue to use services and support every program produced by Radio MAS FM and affect customer loyalty indicators regarding Repeat Purchases and Referrals
PENGARUH PELATIHAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN MUHAMMAD ROCHIMIN; SUKRISPIYANTO
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.18

Abstract

The purpose of this research is. 1) To find out and analyze the significance of the influence of the variable job training and work motivation partially on employee performance, 2) To find out and analyze the significance of the influence of the variable job training and work motivation simultaneously on employee performance, and 3) To find out and analyze the variables that influence dominant to employee performance. In this study, the sample was employees of CV. Young Garuda Malang, totaling 36 people. Methods of data analysis using multiple regression analysis. From the research results, it can be seen that the variables of job training and work motivation partially have a significant effect on employee performance. 2) From the results of the study, it can be seen that the variables of job training and work motivation simultaneously have a significant effect on employee performance, and 3) From the results of the study, it can be seen that job training variables have a more dominant influence on employee performance.
PENGARUH STRES KERJA, INSENTIF DAN PELATIHAN TERHADAP MOTIVASI KERJA DI MASA PANDEMI COVID-19 EKA WAHYUNI; SAIFUDDIN
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.19

Abstract

The purpose of this study was to analyze: 1) the effect of partial work stress on employee work motivation, 2) the effect of partial incentives on employee motivation, 3) the effect of partial training on employee motivation, and 4) the effect of job stress, incentives and Simultaneous training on employee work motivation. The sample in this study amounted to 38 people. Data analysis techniques in this study include multiple linear regression analysis. The results showed that work stress had a negative and significant effect on employee motivation, incentives had a positive and significant effect on employee work motivation, training had an insignificant positive effect on employee motivation, and work stress, incentives and training simultaneously had a significant effect on employee work motivation.
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN ZAMA HOMEWEAR DI MALANG PUTRIA DEWI MASRUROH; YUNUS HANDOKO; IKE KUSDYAH RACHMAWAT
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.20

Abstract

The purpose of this research is to find out and analyze; 1) The influence of brand image on purchasing decisions of Zama Homewear Malang. 2) the influence of brand trust on purchasing decisions for Zama Homewear Malang products, and 3) the influence of brand image and brand trust on purchasing decisions for Zama Homewear Malang products. The population in this study is Zama Homewear customers who shopped at least once and made transactions during November to January 2022, as many as 409 buyers. The sample size was taken as many as 80 respondents, with the sampling technique using the Slovin formula with proportional random sampling method. Data collection was carried out through the distribution of online questionnaires in the form of a google form with the distribution link being shared through the customer's whatsapp number. The analysis technique used is the multiple linear regression analysis method through SPSS 26. The results show that brand image and brand trust partially or simultaneously have a significant effect on purchasing decisions for Zama Homewear Malang products. Brand trust has a more dominant influence than brand image.
PENGARUH GAYA KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP PRODUKTIVITAS KERJA RUDI HARTONO; EKO JUNI WAHYUDI
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.21

Abstract

The purpose of this research is to find out and analyze; a) the partial influence of leadership style and job satisfaction on employee work productivity, b) the simultaneous influence of leadership style and job satisfaction on employee work productivity, and c) dominant influencing factors on work productivity. The population in this study were all employees of the State Junior High School 1 Pakis Malang Regency a total of 75 people. in this study the researchers made the entire population (75 employees) as a sample. So the number of samples in this study was 75 people. The data analysis method used in this research is multiple linear regression analysis. research results show; a) leadership style variables and job satisfaction partially affect work productivity, b) leadership style variables and job satisfaction simultaneously affect work productivity, and c) job satisfaction variables are the most dominant variables affecting employee work productivity.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN RUMAH EKA SRIWAHYUNI; TIN AGUSTINA KARNAWATI; WIDI DEWI R
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.22

Abstract

The purpose of this research is to find out and analyze; 1) the influence of product quality on home buying decisions, 2) the effect of price on home buying decisions, 3) the effect of promotion on home buying decisions, 4) the effect of housing location on home buying decisions, and 5) the influence of product quality, price, promotion, and housing location simultaneously on home buying decisions. This type of research is explanatory research with a survey approach. This research was conducted on people who bought a house in the Patraland Place Housing Area, Malang City. The sample in this study amounted to 122 respondents with purposive sampling technique. The results showed 1) there was an insignificant effect of product quality on home buying decisions, 2) there was a significant effect of price on home buying decisions, 3) there was a significant effect of promotion on home buying decisions, 4) there was a significant influence of housing location on home buying decisions. , and 4) there is a significant effect of product quality, price, promotion, and housing location simultaneously on home buying decisions.
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN MIRSA NURIA HARDIMAS; SOEHARTATIEK
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.23

Abstract

This study aims to determine and analyze: 1) the effect of product quality on customer satisfaction, 2) the effect of service quality on customer satisfaction, and 3) the effect of product and service quality together on customer satisfaction. The sampling method used is a saturated sampling technique (census), which means that the number of samples is the same as the total population, namely 61 respondents. The analysis used to determine or measure the relationship between the independent variable and the dependent variable is to use multiple linear regression analysis. The results showed: a) product quality has a significant effect on customer satisfaction, b) service quality has a significant effect on customer satisfaction, and c) product quality and service quality simultaneously have a significant effect on customer satisfaction.
PROFITABILITAS DAN LEVERAGE PENGARUHNYA TERHADAP MANAJEMEN LABA PADA PERUSAHAAN DAGANG MUHAMMAD ASMUNANDAR; FRIYANTO
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.24

Abstract

The purpose of this study is to determine the profitability and leverage partially or simultaneously which have a significant effect on earnings management in trading companies listed on the Indonesia Stock Exchange. The population determined is as many as 70 trading companies listed on the Indonesia Stock Exchange. Sampling was done by purposive sampling method. A total of 10 companies that meet the criteria as a sample in this study. The period of observation in this study is 2017-2019. The method used to analyze the data is multiple linear regression analysis, F test, and t test. The results of the study prove that profitability has no significant effect on earnings management in trading companies listed on the Indonesia Stock Exchange for the 2017-2019 period. Leverage has a significant negative effect on earnings management in trading companies listed on the Indonesia Stock Exchange for the 2017-2019 period. The results showed that the profitability and leverage variables simultaneously had no significant effect on earnings management in trading companies listed on the Indonesia Stock Exchange for the 2017-2019 period.

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