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Ekspektra : Jurnal Bisnis dan Manajemen Universitas Dr. Soetomo JL. Semolowaru No. 84 Surabaya, Jawa Timur Telp. (031) 5926116 Fax. (031) 59338935
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Ekspektra: Jurnal Bisnis & Manajemen
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25496972     EISSN : 25493604     DOI : https://doi.org/10.25139/ekt.v6i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Ekspektra: Journal of Business & Management (P-ISSN=2549-3604; E-ISSN=2549-6972) is a scientific peer-reviewed journal published by the Management Program for Economics and Business Faculty at Dr Soetomo University, Indonesia, in collaboration with Insan Doktor Ekonomi Indonesia, a professional organization of doctoral staff in the Indonesian economy. The journal aims to provide a platform for the dissemination of original and high-quality research in various fields of economics and business. Ekspektra invites scholarly articles in the field of management science, encompassing areas such as marketing, finance, human resources, MSMEs, and business. The journal is published twice a year, in February and August. With a rigorous peer-review process, Eksktra strives to ensure publication of relevant and impactful research that contributes to scientific discussion and advances knowledge.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 14 Documents
 1   2 
Search results for , issue "Vol 5 No 2 (2021)" : 14 Documents clear
Analisis Pengaruh Profitabilitas, Ukuran Perusahan, dan Struktur Aktiva terhadap Struktur Modal PT HM Sampoerna Tbk tahun 2004-2019 Fauziah, Sheilla Nurul; Sari, Maya
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.254 KB) | DOI: 10.25139/ekt.v5i2.3419

Abstract

Capital structure is an important aspect that determines firm value, therefore companies must give the eye on capital structure so that funding activities can be more efficient. This research aims to identify and analyze the description of the development of the capital structure of PT HM Sampoerna Tbk in 2004-2019 and to analyze the effect of profitability, company size and asset structure on capital structure. The method used is a quantitative method with multiple linear regression data analysis techniques. The results showed that profitability and firm size had a negative effect on capital structure, while asset structure had a positive effect. Simultaneously, profitability, firm size, and asset structure have a significant effect on capital structure, however partially the effect of profitability, firm size and asset structure on capital structure is not significant. Based on the result, to create maximum impact on capital structure, profitability, company size, and asset structure must run hand in hand.
Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee Gunawan, Calvin; Susilo, Daniel
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.519 KB) | DOI: 10.25139/ekt.v5i2.3901

Abstract

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.
Entrepreneurship Interest by Solely Micro, Small and Medium Enterprises During Covid-19 Outbreak Asi, Yuli Sintha; Christiana, Ansita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.017 KB) | DOI: 10.25139/ekt.v5i2.3907

Abstract

The purpose of this article is to discuss in more detail both internal and external factors causing entrepreneurship interest as a solely or a small group enterprise. The purpose is also to find out 1). The Interest of the students in Sekolah Tinggi Ilmu Ekonomi Sampit ( The Institute of Economic Sciences ) Sampit in becoming Enterpreneurs 2). What are the factors that causes the students’ interests in becoming Enterpreneurs ?. Methodology of this research is descriptive qualitative. The qualitative approach is used to examine interests in becoming Entrepreneurships as well as the factors.Data collection for this research is through study literatures, field observation, questionnaires and deep interviews. The finding of this research shows low interest of being entreprenurship as the effect of covid 19 outbreak. The external factors that cause low interest of being a solely entrepreneur is shown through the procentage , it is less than 18% . While average procentage of the internal factors is at 9%-18%. The original value of this article is that to increase interest of being solely micro, small and medium enterprises should be supported with the change of learning system in which 60% practices rathen than theory in this Covid-19 pandemic. The implementation of theory in the real situation as an enterpreneurs.
EXPERIENTIAL MARKETING, SALES PROMOTION, AND PRICE DISCOUNT ANALYSIS ON ELECTRONIC PRODUCT BUYING DECISION baruno, agustiawan djoko; Sulistydea, Novriza Annisa
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v5i2.3941

Abstract

This research intended to verify as well as analyze the connection of experiential marketing, sales promotion and price discount variables to electronic product buying. Population of the research are consumers of Miami Electronik Surabaya. Research sampling use purposive sampling technique with some specific thought then gained 65 respondents analysis method that used here is multiple linear regression with tool aid of SPSS version 2.0 application. Based on the study research either simultaneously and partially can be known that there are positive and significant effect among variables of experiential marketing, sales promotion and price discount to electronic product buying it can be verified with f-test show that significant value is smaller than 0,005 that is 0,025 and partially, Experiential Marketing have influence on buying decision, that is proved with t-test which show that significant value smaller than 0,05 namely 0,004 next to Sales Promotion partially influenced buying decision, this phenomenon verified with t-test which show that significant value smaller as 0,05 that is 0,007 then partially, Price Discount influenced on buying decision, this is proved with t-test show that significant value is smaller than 0,05 of 0,001.
THE INFLUENCE OF USING FUNDAMENTAL AND TECHNICAL ANALYSIS ON SHARE PRICES redha romadi putra, firdaus gusti; Wuryani, Eni
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.991 KB) | DOI: 10.25139/ekt.v5i2.4200

Abstract

This study aims to determine the effect of the variables contained in fundamental and technical analysis of stock prices. Variables used include Earning Per Share, Return On Assets, Book Value Per Share, Price to Book Value, Past Share Prices, Dup and Ddown. Sample selection uses saturated samples by using all food and beverage companies listed on the Indonesia Stock Exchange in the 2014-2018 period. The data analysis technique used is regression analysis using SPSS 23. The results of the study show that simultaneously all variables affect the stock price. Partially Earning Per Share, Price to Book Value, Past Share Prices, and Ddown have a significant effect on stock prices, while Return On Assets, Book Value Per Share, and Dup have no significant effect on stock prices.
The effect of efficiency ratio, Bad Credit and Profitability to Capital Adequacy Ratio at Sharia Commercial Banks in Indonesia Year 2014-2018 Tyas, Sulistyaning; Wuryani, Eni
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.592 KB) | DOI: 10.25139/ekt.v5i2.4201

Abstract

This study aims to determine the effect of efficiency ratios, non-perfoming loans, and profitability on the capital adequacy ratio in Islamic Commercial Banks in Indonesia 2014-2018. This research is a quantitative study with secondary data from financial reports. Purposive sampling is a sampling technique use in this study so that there are 14 samples of Islamic commercial banks during the 2014-2018 period. The data analysis used is multiple linear regression analysis with the SPSS application. The results obtained by two dependent variables, the efficiency ratio and non-performing loans have an influence on the capital adequacy ratio. Meanwhile, profitability partially has no effect on the capital adequacy ratio.
Mapping of Human Resources to Support the Development of Floral Village Tourism Mujanah, Siti; Pristiana, Ulfi
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.963 KB) | DOI: 10.25139/ekt.v5i2.4205

Abstract

This research was conducted with the aim of formulating the mapping of Human Resources in order to support the development of floral village tourism, Banyuurip Village, Gresik District, East Java. This research was conducted using a descriptive method to obtain a Human Resources map consisting of identification of gender, age, educational background, work experience and competencies possessed by the people of Kampung Bunga in Banyuurip Village, Gresik. The data was taken through a survey with a questionnaire instrument to the community to support the growth of the tourist village in Banyuurip. After the data was collected, an analysis was carried out using descriptive analysis. The results showed that most of the respondents in this study were 60% men and 40% women, aged 30-50 years, on average had a secondary education and mostly working in the field of florists and flower farming. Furthermore, the average respondent has competency in the field of business and farming florists, and they were expert, because this job has been practiced for a long time and this requires special skills. They are very enthusiast when their village is developed into a tourist village and are willing to take an active role and take part in their respective fields. They also want some training in managing tourist villages, and other training such as planting and taking care of flowers, marketing training, compost making, culinary, catering and so on.
Analisis Pengaruh Profitabilitas, Ukuran Perusahan, dan Struktur Aktiva terhadap Struktur Modal PT HM Sampoerna Tbk tahun 2004-2019 Fauziah, Sheilla Nurul; Sari, Maya
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.254 KB) | DOI: 10.25139/ekt.v5i2.3419

Abstract

Capital structure is an important aspect that determines firm value, therefore companies must give the eye on capital structure so that funding activities can be more efficient. This research aims to identify and analyze the description of the development of the capital structure of PT HM Sampoerna Tbk in 2004-2019 and to analyze the effect of profitability, company size and asset structure on capital structure. The method used is a quantitative method with multiple linear regression data analysis techniques. The results showed that profitability and firm size had a negative effect on capital structure, while asset structure had a positive effect. Simultaneously, profitability, firm size, and asset structure have a significant effect on capital structure, however partially the effect of profitability, firm size and asset structure on capital structure is not significant. Based on the result, to create maximum impact on capital structure, profitability, company size, and asset structure must run hand in hand.
Impact of Cristiano Ronaldo’s Attractiveness as Brand Ambassador Towards Brand Awareness Shopee Gunawan, Calvin; Susilo, Daniel
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.519 KB) | DOI: 10.25139/ekt.v5i2.3901

Abstract

Shopee is one of the consumer-to-consumer (C2C) e-commerce sites in Indonesia. Shopee often collaborates with domestic and international celebrities to become brand ambassadors, one of which is Cristiano Ronaldo. This study aims to determine whether there is an influence and how much influence the attractiveness of Cristiano Ronaldo on Shopee brand awareness. The sample in this study were 400 respondents. The sampling technique in this study was using purposive sampling technique. The data collection method used a questionnaire. The analysis technique used is simple linear regression through SPSS staticstic 24 software. The findings of this study are that there is an influence between the attractiveness of Cristiano Ronaldo to Shopee's brand awareness of 3.3%. The results of this study indicate that the attractiveness of Cristiano Ronaldo has a significant and positive effect on Shopee brand awareness.Keywords: Attraction, Brand Awareness, Shopee.
Entrepreneurship Interest by Solely Micro, Small and Medium Enterprises During Covid-19 Outbreak Asi, Yuli Sintha; Christiana, Ansita
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 2 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.017 KB) | DOI: 10.25139/ekt.v5i2.3907

Abstract

The purpose of this article is to discuss in more detail both internal and external factors causing entrepreneurship interest as a solely or a small group enterprise. The purpose is also to find out 1). The Interest of the students in Sekolah Tinggi Ilmu Ekonomi Sampit ( The Institute of Economic Sciences ) Sampit in becoming Enterpreneurs 2). What are the factors that causes the students’ interests in becoming Enterpreneurs ?. Methodology of this research is descriptive qualitative. The qualitative approach is used to examine interests in becoming Entrepreneurships as well as the factors.Data collection for this research is through study literatures, field observation, questionnaires and deep interviews. The finding of this research shows low interest of being entreprenurship as the effect of covid 19 outbreak. The external factors that cause low interest of being a solely entrepreneur is shown through the procentage , it is less than 18% . While average procentage of the internal factors is at 9%-18%. The original value of this article is that to increase interest of being solely micro, small and medium enterprises should be supported with the change of learning system in which 60% practices rathen than theory in this Covid-19 pandemic. The implementation of theory in the real situation as an enterpreneurs.

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