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MetaCommunication; Journal Of Communication Studies
Published by Universitas Lambung Mangkurat
ISSN : 23564490     EISSN : 2549693X     DOI : -
Core Subject : Social,
Social Sciences
MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. Mass Media. 3. Communication Technology. 4. Applied Communications
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 127 Documents
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SOCIAL MEDIA DARLING : SEBUAH KONSTRUKSI SOSIAL ATAS REALITAS Diego Diego; Imam Havifi; Yayuk Lestari; Sarmiati Sarmiati
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17298

Abstract

The phenomenon of social media darling is an individual who is used as a reference for social media users in forming discourse on something. Social media darling or known as influencers try to create content that can attract the attention of audiences. The many content ideas presented by influencers are not always true or in accordance with reality. Influencers try to construct the views and perceptions of their fans by building the reality they create through content uploaded to the Instagram application. This research is intended to further examine how social construction is created by influencers in the city of Padang so that fans are always loyal to wait for and enjoy the content they produce. The use of qualitative methods in this study is intended to explore the phenomenon of social media darling in depth and comprehensively. The results of this study indicate that Praz Teguh as an influencer from Padang City has a great influence in shaping the social construction of society, especially young people in Padang City. The wide number of followers, creativity, authenticity, and consistency in creating content has made Praz Teguh able to bind his followers to always wait for the works that are presented.
HEALTH COMMUNICATION STRATEGIES IN ACCELERATING THE REDUCTION OF STUNTING CONDITIONS IN TELUK TAMBA VILLAGE, BARITO KUALA, KALIMANTAN SELATAN Noviana Sari
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17251

Abstract

Health Communication plays an important role in the success of programs and policies implemented by the government. The rise of health conditions in the community, especially the stunting condition, which is worrying at this time, is a program that is carried out and implemented by the government to reduce the level of stunting conditions, especially in children. Considering that stunting is a government program that must be implemented by all health offices without exception. Therefore, to reduce stunting, the government, especially the puskesmas, must take part in this program so that it can reduce stunting. The purpose of this study was to find out the health communication strategy implemented by the puskesmas for the community, and how successful the program's policies were in reducing stunting rates. The research method used is a qualitative descriptive approach. The data collection techniques used in this study were in two ways, namely in-depth interviews, and documentation through observation with informants from the Head of Teluk Tamba Village, the Chairperson of the PKK in Teluk Tamba Village, and 6 parents of toddlers who experienced stunting. Data analysis techniques with observation and interviews. The results of the study show that the role of the puskesmas is very much needed for the success of the program's policies and that health communication between the puskesmas and the community runs very well and smoothly.
POTENSI DAN PELUANG RADIO KOMUNITAS DI JAWA BARAT Dian Wardiana Sjuchro; Agus Rusmana; Nuryah Asri Sjafirah; Nadhifa Viannisa
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17155

Abstract

Kehadiran radio komunitas yang tidak lepas dari semangat demokratisasi berfungsi sebagai media informasi juga bertujuan untuk mengajak komunitas dalam meningkatkan daya saing, partisipasi aktif dalam penyelesaian masalah, serta menjaga dan merawat kearifan lokal yang ada di daerahnya. Namun di era digitalisasi dengan kecanggihan teknologi seperti saat ini menjadikan peran dan keberadaan radio komunitas semakin tersisihkan. Hadirnya Undang-Undang Nomor 11 Tahun 2020 tentang Cipta Kerja serta rancangan Peraturan Pemerintah Pos, Telekomunikasi, dan Penyiaran semakin membuat eksistensi radio komunitas terkikis. Penelitian ini menjadi penting untuk dikaji karena ketersisihan radio komunitas saat ini harusnya di dukung oleh pihak Pemerintah dengan aturan-aturan yang dapat melindungi dan memberikan manfaat bagi keberlangsungan radio komunitas. Penelitian ini ingin membuktikan bahwa radio komunitas masih banyak diminati oleh masyarakat pedesaan sebagai sumber mendapatkan informasi, hiburan, memberi banyak manfaat bagi individu maupun kelompok. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Dalam menentukan informan, peneliti memilih radio komunitas sebagai perwakilan dari: Pass FM Kabupaten Bandung, Rasi Garut, Abilawa Tasikmalaya, Kujang Sumedang, dan Sportif FM Cirebon. Hasil Penelitian menunjukkan bahwa radio komunitas di wilayah Jawa Barat memiliki banyak potensi dan peluang bagi masyarakat sekitarnya, radio komunitas yang sudah diteliti di wilayah yang telah dipilih peneliti berfungsi sebagai sarana pendidikan dan peningkatan standar hidup, berbagi informasi, administrasi pedesaan, mempromosikan budaya dan hiburan, serta kohesi atau perekat sosial. Dengan kata lain, radio komunitas memiliki potensi dan peluang untuk memberikan manfaat pada masyarakat sekitarnya. Perkembangan radio komunitas harus di dukung oleh pihak Pemerintah lewat regulasi yang dapat melindungi keberlangsungan radio komunitas.
EFEKTIVITAS PENGGUNAAN PESAN DALAM MEDIA KOMUNIKASI PEMASARAN ONLINE Agustina Multi Purnomo
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.14328

Abstract

The use of online marketing media as a marketing communication medium has proliferated. This study examined the effectiveness of used messages in online marketing communication media, websites, and Instagram, to market IndiHome products. This study used elements of the message content (clarity of message content, the relevance of message content to the product being promoted, as well as the availability of visual, textual, and audiovisual information), accuracy between messages and media characters (informative and entertaining information on Instagram, as well as single consistent information in the website media), and the effectiveness of the used of messages (customers' responses to the attractiveness of the message and the encouragement of buying interest after seeing the message). This study found elements of message content and the accuracy of messages with media characters to get a positive response from customers and potential customers. The two factors of using messages in online marketing communication media are considered attractive by customers and potential customers or effective. However, the use of messages did not directly encourage buying interest. This study proposed adding an element of distinction inherent in the product that cannot be overcome by using messages in online marketing communication.
PENGARUH KOMUNIKASI INSTRUKSIONAL BERBASIS BCCT (BEYOND CENTRE CIRCLE TIME) TERHADAP PEMBENTUKAN KARAKTER SISWA-SISWI PG-TK SEKOLAH ALAM BOSOWA KOTA MAKASSAR Farannisa Ramil Putri; Jeanny Maria Fatimah; Arianto Arianto
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17232

Abstract

This study aims to determine BCCT-based instructional communication (Beyond Center and Circle Time) on the character building of PGTK students of Bosowa Natural School in Makassar City, where BCCT is the teaching and learning process of teachers and students form a circle so that the teacher's position is in line with the child's view. The focus of the study in this study is instructional communication which can be seen from five assessment indicators, ranging from the specification of instructional content and objectives, initial behavioral assessment, strategy determination, instructional unit organization, and feedback. The character-building assessment is based on the vision of PGTK Sekolah Alam Bosowa, namely Smart, Islamic, Discipline, Innovative and Competitive. To answer this question, a quantitative approach is used with a population and a sample of 30 students using a non-probability sampling technique or a saturated sample technique as a draw for the population below 30. The data analysis uses simple regression analysis, determination test and ANOVA test as a benchmark for the level of influence on several independent sub-variables. The results of this study were obtained as follows: 1) there is a positive and significant influence of BCCT-based instructional communication on smart character building in students with the highest level of relationship, 2) there is no influence of BCCT-based instructional communication on Islamic character building in students, 3) there is a positive and significant influence of BCCT-based instructional communication on discipline character building in students but the relationship very low. 4) there is a positive and significant influence of BCCT-based instructional communication on innovative character building in students, 5) there is a positive and significant influence of BCCT-based instructional communication on the formation of competitive character in students.
AKTIVITAS KOMUNIKASI PEMASARAN PT ARAH DUNIA TELEVISI PADA PROGRAM RAMADHANKU DI JOGJA Tasya Yuni Azzahra; Berlian Primadani Satria Putri
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.16736

Abstract

In the current digital era, new media, such as social media, have emerged abundantly. These new media platforms serve similar functions to television, providing information and entertainment, and can be seen as potential substitutes for television due to their accessibility and availability anywhere. To remain relevant in this evolving era, television networks have adapted to the trends by shifting towards digital television that can be accessed through gadgets. ADITV is one of the local Islamic television stations in Yogyakarta that has made this transition to digital television. One of ADITV's programs that reflects its Islamic identity is "Ramadhanku di Jogja." Marketing communication activities need to be conducted to sustain its position amidst the emergence of new media. Therefore, this research aimed to explore the marketing communication activities of PT Arah Dunia Televisi in the program "Ramadhanku di Jogja" using the concepts of marketing communication (Kotler & Keller, 2012) and marketing communication mix (Firmansyah, 2020). The research methodology employed is qualitative descriptive, involving data collection through interviews, observations, documentation, and literature review, utilizing source triangulation and technique triangulation as data validity techniques. The findings of this study indicate that ADITV has implemented marketing communication activities in the program "Ramadhanku di Jogja," including advertising, sales promotion, public relations and publicity, personal selling, and direct marketing, with a stronger focus on conventional marketing approaches such as personal selling and direct marketing.
PERAN MEDIASI KEPERCAYAAN DALAM PENGARUH SOCIAL PRESENCE DAN KEBIJAKAN PENGEMBALIAN PADA NIAT BELI DI MARKETPLACE SHOPEE Akhmad Roqi Alawi
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v8i2.17252

Abstract

Pandemi Covid-19 telah merubah cara masyarakat berbelanja. Langkah pembatasan seperti PSBB dan PPKM mikro telah mendorong konsumen untuk melakukan transaksi belanja dan jual beli melalui platform online. Marketplace hadir sebagai solusi yang memberikan kemudahan dan kenyamanan dalam berbelanja. Meskipun demikian, marketplace memiliki beberapa keterbatasan, seperti ketidakmampuan konsumen untuk melihat produk secara langsung, hilangnya kontak manusia dan rasa kehadiran sosial, sebab mereka hanya dapat melakukan transaksi secara online melalui platform marketplace. Faktor ini menghadirkan risiko dan ketidakpastian bagi pembeli. Oleh karena itu, tujuan utama dari penelitian ini adalah untuk menyelidiki sejauh mana pengaruh social presence meliputi (social presence of web, online customer review, social presence of interaction) dan kebijakan pengembalian pada kepercayaan, serta bagaimana peran kepercayaan ini dalam mempengaruhi niat beli. Selain itu, peran kepercayaan sebagai mediasi juga akan dieksplorasi. Penelitian ini mengadopsi pendekatan kuantitatif dengan metode eksplanatif. Temuan dari penelitian ini mengungkapkan bahwa social presence dan kebijakan pengembalian memiliki dampak positif terhadap tingkat kepercayaan konsumen. Selain itu, terungkap bahwa kepercayaan berperan secara positif dalam memengaruhi niat beli. Kemudian, penelitian ini menerangkan bahwa kepercayaan memainkan peran penting sebagai variabel mediasi yang menghubungkan elemen-elemen tersebut.

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