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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Volume 3, Issue 2, 2020" : 6 Documents clear
THE INFLUENCE OF E-WOM AND DESTINATION IMAGE ON VISIT DECISION IN THE MUSEUM NASIONAL (MUSEUM GAJAH) Jakarta Najogi, Gorbi
International Humanities and Applied Science Journal Volume 3, Issue 2, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i2.04

Abstract

The study aims to examine the influence of e-wom and destination Image on visit decision in the Museum Nasional (Museum Gajah) Jakarta. The respondents of this research are public people in Jakarta. This research survey conducted on 135 respondents by using quantitative approach. SEM-PLS had been used for data analysis. The result of this research stated that the coefficient of determination is 0.404, which means the percentage contribution of independent variables (e-wom and destination image) to the dependent variable (visit decision) is 40.4%. The remaining 59.6% is influenced or explained by other variable not included in this research model. The result of this study showed that e-wom and destination image has been significantly influenced for visit decision in museum nasional (museum gajah).
THE INFLUENCE OF USER INTERFACE, USER EXPERIANCE AND DIGITAL MARKETING TOWARD PURCHASE INTENTION (STUDY IN SEJASA.COM) Watulingas, Eldad Baltaszar
International Humanities and Applied Science Journal Volume 3, Issue 2, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i2.05

Abstract

This study aims to analyze the Effect of User Interface, User Experience and Digital Marketing on Purchase Intention (Study at Sejasa.com). The population in this study was 877 users in Senopati, so the percentage of benefits used was 10% and the results of calculations could have been rounded up to 100 users to achieve the suitability of the study. The sampling method uses Convenience Sampling. Data collection methods using survey methods, with the research instrument is a questionnaire. Measurement of variables is done by Likert Scale. The instrument validity testing is done by correlating the scores on each item with the total score of the respondents' answers. Analysis of the data used is statistical analysis in the form of PLS (Partial Least Square). Research shows that the User Interface (UI) has a negative but significant effect on Purchase Intention, User Experience (UX) has a positive and significant effect on Purchase Intention, and Digital marketing has a positive but not significant effect on Purchase Intention. Keywords :    User Interface, User Experience, Digital Marketing, Purchase Intention, Sejasa.com
Effect of Liquidity, Profitability, and Sales Growth on Capital Structure (in Manufacturing Companies) Marlina, Marlina; Pinem, Dahlia; Hidayat, Nur Fatkhul
International Humanities and Applied Science Journal Volume 3, Issue 2, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i2.01

Abstract

Abstract - This research was conducted to examine the effect of liquidity, profitability and sales growth on capital structure. This research was conducted at manufacturing companies listed on the Indonesia Stock Exchange. The technique of determining the sample using purposive sampling method. Selection of samples from 165 manufacturing companies listed on the Indonesia Stock Exchange in 2016-2018 resulted in 33 companies being accepted. Data analysis was performed using Microsoft Excel 2013 and hypothesis testing in this research used Panel Data Regression Analysis with the E-Views 9.0 program and a significance level of 5%. The results of the test were obtained (1) the liquidity stated by CR has no significant effect on the capital structure. (2) profitability stated by ROE has a significant positive effect on capital structure, (3) sales growth stated by SG has no significant positive effect on capital structure. Keywords: liquidity, profitability, sales growth, capital structure
THE EFFECT OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE IN MINISTRY OF COMMUNICATION AND INFORMATICS JAKARTA Violita, Vivi
International Humanities and Applied Science Journal Volume 3, Issue 2, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i2.06

Abstract

ABSTRACT - This study aims to examine and analyze the effect of organizational commitment and organizational climate on employee performance. The object of this research is the part of staffing in communication and informatics institutions located in Jakarta. This study was conducted on 30 respondents with this researcher using the sample method: saturated or biased is also called the census method and the data obtained is analyzed using PLS (Partial Least Square) analysis techniques through SmartPLS software. The results is organizational commitment has positive and significant effect on employee performance, and organizational climate has negative and insignificant effect on employee performance.Keywords: organizational commitment; organizational climate; employee performance
The Effect of Organizational Climate and Knowlegde Sharing on Employee Performance Utami, Devi Astri
International Humanities and Applied Science Journal Volume 3, Issue 2, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i2.02

Abstract

This study aims to examine and analyze the effect of organizational climate and knowledge sharing on employee performance. The object of this research is the part of staffing in communication and informatics institutions located in Jakarta. This study was conducted on 30 respondents with this researcher using the sample method: saturated or biases is also called the census method and the data obtained is analyzed using PLS (Partial Least Square) analysis techniques through SmartPLS software. The result is organizational climate has positive and significant effect performance, and knowledge sharing has negative and insignificant effect to employee performance.
MODEL ON NEW CUSTOMER PURCHASE DECISION TOWARD OF PRODUCT QUALITY, LOCATION AND PROMOTION IN ELECTRIC CIGARETTE AT WEST JAKARTA Fahlevi, Muhammad Adhlir
International Humanities and Applied Science Journal Volume 3, Issue 2, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i2.03

Abstract

This research is to find out the Model On New Customer Purchase Decision Toward of Product Quality, Location and Promotion In Electric Cigarette At West Jakarta. The subjects in this study were new consumers of electric cigarettes who made purchasing decisions at 54 Vape Store Tanjung Duren. The sample used in this study was 170 respondents. The sampling technique uses purposive sampling. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Product Quality has a significant positive effect on Purchasing Decisions. Location has a significant positive effect on Purchasing Decisions and Promotion has a positive and not significant effect on Purchasing Decisions Keywords: Product Quality, Location, Promotion, Purchase Decision, 54 Vape Store

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