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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 3, No 2 (2015)" : 9 Documents clear
IMPLEMENTASI ETIKA BISNIS MOBILE MARKETING RESELLER FASHION: PERSPEKTIF SEBAGAI PENJUAL DAN KONSUMEN Sofeyana Sofeyana; Teguh Widodo
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.22

Abstract

Abstract: This study aims to determine the extent of the application of business ethics conducted by mobile marketing reseller of basic fashion as customer purchase decision. The type of research is descriptive, The data were collected from 8 (eight) respondents and they were the mobile marketing principals through  the  interview  processes.  These  results  indicate  that  the  reseller business fashion in general has been implementing business ethics. because the transaction was not occured by face to face but in online then business ethics which should be applied in mobile marketing from the perspective as the seller and the consumer are included contact person, responding to consumer curiosity, honest and responsible of reseller fashion, setting the price that corresponding market price, providing good service, providing a sense of satisfaction for consumers. While the form of the application of business ethics reseller fashion as consumers are: creating a purchase decision quickly, attitude response from consumers and fulfilling promises. Keywords : Business Ethics, Mobile Marketing, Reseller Fashion
PENGARUH FAKTOR PSIKOLOGIS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN (Survei pada Pelanggan Koran Malang Pos di Kecamatan Klojen dan Blimbing Kota Malang) Halim Dwi Putra; Diah Paramita Sari
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.27

Abstract

Abstract:  The  purposes  of  this  research  are  to  know  the  effect  of  motivation towards purchasing decision, to know the effect of customer’s perception towards purchasing decision, to know the effect of customer’s knowledge towards purchasing decision, to know the effect of customer’s belief and attitude towards customer satisfaction, and to know the effect of purchasing decision towards customer satisfaction.This research was a survey research. It was conducted at Klojen and Blimbim Districts Malang. Population of this research was the society of Malang City who subscribes Malang Pos newspaper. The sample was taken by probability sampling; the total number of sample was 100. The results of this research are (1) all the psychological factors of the customer take significant effect on the purchasing decision of Malang Post newspaper, (2) customer satisfaction in reading Malang Post newspaper was influenced by their purchasing decision. In conclusion, customer satisfaction and their purchasing decision were influenced by psychological factors of customer. Keywords: Customer psychological factors, purchasing decision, customer satisfaction
ANALISIS BEBAN KERJA PEGAWAI BAGIAN SEKRETARIAT DINAS KESEHATAN KABUPATEN BENGKALIS TAHUN 2013 Akhmad Mukhlis; Nazrantika Sunarto
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.23

Abstract

Abstract :The purposes of this research are to analyze the work load of employees at Secretariat Division of Health Department of Bengkalis Regency and also to counts the need of employees accordance with recent work load. This type of research is a descriptive research. The   result of this research discusses about work load happen at The Secretariat Division of Health Department of Bengkalis Regency  that  consisting  of  General  Administration  of  Sub.  Administration Division, Sub. Planning And Programing Division, And Sub. Accounting and Equipment Division. With conclusion that was become work load that significan on sectioned secretariat which is General Administration of Sub. Administration Division needs 10 employees, Sub. Planning and Programing needs 8 employees. But, on Sub. Accounting and Equipment exceeds requirement for from amount 14 current employees just be needed 13 employees. Key Words: Job Describtions, Work Load
PENGARUH KARAKTERISTIK KOMITE AUDIT TERHADAP PENGUNGKAPAN SUKARELA LAPORAN TAHUNAN PERUSAHAAN Rosmida Rosmida; Nurhazana Nurhazana
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.28

Abstract

Abstract:This study examines the impact of audit committee characteristics on the level of voluntary disclosure in the annual reports of listed Indonesian firms. Audit committee characteristics are: financial expert, meeting number, and diligence. Content analysis is used to collect the required data from the2013 annual reports of 201 non-finance firms listed on the Indonesia Stock Exchange.The method of data analysis is multiple regression. This study employs agency theory as underlying theory. The results show that audit committee characteristicshave insignificant effect on the level of voluntary disclosure in the annual reports. Voluntary disclosure, financial expert, meeting, diligence.
PENGARUH PARTISIPASI ANGGARAN TERHADAP KINERJA DAN KEPUASAN KERJA DENGAN GAYA KEPEMIMPINAN TRANSAKSIONAL DAN TRANSFORMASIONAL SEBAGAI VARIABEL PEMODERASIANNYA (Studi pada SKPD Provinsi Yogyakarta) Husni Mubarak
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.24

Abstract

Abstract: This research investigated the model of budgetary participation to leadership styles. This model which is more focused in examination of previous research on job performance and job satisfaction with transactional and transformational variables as moderating variables is based on research by Adler   and   Reid   (2008).   SEM   techniques   used   to   collect   data   from questionnaires in the SKPD of the Yogyakarta Provincial Government, Indonesia. This research finds to explain that the behavior of executing the budget on transactional variables has a interaction which (between leader and follower) is a synergy making job relationship. The transformational variables in this research find the interaction which leader and follower are not in line in the job process and the results indicated the possibility of worsening on the job. This research purposed to meet that it is can contribute positively to the concept and build harmony between behavior, budget participation, and leadership style in budget participation. Keyword: transactional leadership, transformational leadership, budget participation, job performance and job satisfaction.
DAMPAK KRISIS GLOBAL TERHADAP LIKUIDITAS BANK DEVISA NASIONAL Suharyono Suharyono
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.29

Abstract

Abstract: The global crisis has led banks experienced liquidity problems. The measurement of banks' liquidity ratios is useful to assess the composite rating of a bank, as the impact of the global crisis toward the liquidity of foreign exchange banks. This study aimed to determine whether there was significant difference between the liquidity of foreign exchange banks before and after the global crisis. The Bank’s liquidity was measured using liquidity ratios by comparing current assets to current liabilities. The population of this study was 35 foreign exchange banks.  The  hypothesis  was  tested  by  using  Mann  Whitney  non-parametric different-test. The research of this study showed that the liquidity of foreign exchange  banks  before  and  during  global  crisis  had  a  significant  difference. While, the foreign exchange banks liquidity during and after the global crisis, and its liquidity before and after the global crisis did not have significant difference. Key words: Liquidity, bank, foreign exchange, crisis, global.
SIKAP DAN PENILAIAN PRESTASI KERJA DARI PERSPEKTIF KARYAWAN DAN PIMPINAN PADA PT. BANK RIAU KEPRI CABANG BENGKALIS Irma Darrini; Supriati Supriati; Muhammad Hamidi
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.25

Abstract

 Abstract:The Attitude is how the individual understand, experienced, reacted, and act toward and object, while work performance appraisal is evaluate the performance of employees according from the quality or the quantity standard that employees done. The purpose of this research are to know the attitude and work performance appraisal from employees perspective and to know the attitude and work performance appraisal from leadership perspective in PT. Bank Riau Kepri, Branch of Bengkalis. The Method use in this research was a comparative. The sampling technique in this research was used non probability sampling with 32 respodents. This research used primary data were collected using a questionnaire and interview. The results showed that from employees perspective the attitude categorized as very high with total score 4,30, that is mean employees assume that the attitude shown during work is very good. While for work performance appraisal categorized as high with total score4,14, that is mean employees assume that the performance shown during work is good. From leadership perspective the attitude that employees shown shown to the leadership, co-worker, and customer is consider good, and employeesperformance is also good and in accordance with the target set. Keywords: Attitude, Work Performance appraisal
MODEL RANGSANG TANGGAPAN KONSUMEN MAHASISWA DI BENGKALIS Yunelly Asra
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.21

Abstract

Absract  :This  study  aims  to  determine  the  model  of  marketing  stimuli  for consumers teenagers, especially students in Bengkalis by the response they give the market encouragement that they received. Data collected in a non-probability sampling of 245 respondents with methods survey. Data collected through questionnaires  with  observational  techniques.  The  results  showed  that  the tendency of the responses given to the marketing stimuli is low. This is caused they are already accustomed to stimuli that exist today , they will be difficult to accept when there are new stimuli. Keywords: Marketing Stimuli, Consumer Response
PENERAPAN STRATEGI PROMOSI PRODUK UNGGULAN PADA KANTOR DINAS KOPERASI USAHA MIKRO KECIL DAN MENENGAH KABUPATEN BENGKALIS Dewi Puspasari; Try Handayani; Dwi Astuti
Inovbiz: Jurnal Inovasi Bisnis Vol 3, No 2 (2015)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v3i2.26

Abstract

Abstract: The purpose of this research are to know how the application of promotion strategy at the department of cooperation small and mediun scaled- business   of   bengkalis   regency,   To   know   the   constraints   faced   in   the implementation of promotion strategy at the department of cooperation small and mediun scaled-business of bengkalis regency, To find solutions to what is done to deal with the obstacles in the implementation of promotion strategy at the department  of  cooperation  small  and  mediun  scaled-business  of  Bengkalis regency. the location of this thesis in the department of cooperation small and mediun scaled-business of (UMKM) Bengkalis regency. object of studyis taken from the department of cooperation small and mediun scaled-business of (UMKM) Bengkalis regency. This research  is Descriptive metodology, qualitative research studies. the implementation of (UMKM) promotion strategy of Bengkalis regency. Organize activities expo exhibition in several cities, Cooperate with the company / other agencies, Implement promotionl activities through the medium of television RTV Bengkalis, constraints facedthe implementation of promotion strategy at the department of cooperation Issue improper budget time, Time exhibition is not timely, solutions faced To Overcome Obstacles Inthe application of promotionstrategyDoing temporary loans to certain financial institutions, Lots of unexpected costs in the field, time is not timely exhibition.  Keywords : Promotion Strategy, Small and Mediun Scaled Business.

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