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<![CDATA[DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY ]]>
<![CDATA[Lina Salim]]>;
<![CDATA[Ari Setiyaningrum]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.444 - 462
<![CDATA[This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study indicated that the strongest driving factor of business performance managed by women entrepreneurs is the business environment followed by socio-cultural, training and development, motivation, and networking. The financial factor is the only factor that does not drive the business performance of women entrepreneur.]]>
<![CDATA[THE EFFECT OF WORD OF MOUTH AND BRAND IMAGE ON TRUST AND PURCHASE INTENTION ]]>
<![CDATA[Endang Tjahjaningsih]]>;
<![CDATA[Herina Dwi Nastiti]]>;
<![CDATA[Sri Isnowati]]>;
<![CDATA[Dewi Handayani UN]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.262 - 276
<![CDATA[High consumer purchase intention can be obtained by trust built from Word Of Mouth (WOM) and brand image. This study aimed to reveal the effect of WOM and brand image on trust and purchase intention and the role of trust in mediating the effect of WOM and brand image on the purchase intention of Tokopedia consumers in Semarang City. The samples were obtained using a purposive sampling technique of 120 people. The data analysis technique used instrument, model, regression, and Sobel tests using the software of SPSS 24.0. Based on the primary data customers who were tested and analyzed, it has been proven that (1) WOM and brand image have an effect on purchase intention, (2) WOM, brand image, and trust directly affect repurchase intention, (3) trust is mediating the relationship between WOM and brand image on purchase intention.]]>
<![CDATA[PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG ]]>
<![CDATA[Rudika Harminingttyas]]>;
<![CDATA[Th. Susetyarsi]]>;
<![CDATA[Maduretno Widowati]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.530 - 543
<![CDATA[Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (Y).ii Theii studyii groupii isii peopleii whoii liveii inii Sewmarangii cityii andii areii consumersii ofii Herborist products.ii Theii totalii sampleii forii thisii surveyi includesi overi 113i respondents.i Datai collectioni methodi usingi surveysi distributedi ini Googlei Forms.i Thei datai analysisi usedi isi multiplei lineari regressioni analysis.i Asii aii resultii ofii theii analysis,ii theii variablesii environmentii Awarenessi (X1),ii greenii productii Features (X2),ii “Greenii Productii Price”ii (X3),ii andii greenii productii Promotionii (X4)ii i Purchaseii decisionsii (Y).]]>
<![CDATA[THE EFFECT OF BRAND ENGAGEMENT, BRAND IMAGE, AND BRAND AWARENESS ON CUSTOMER LOYALTY ]]>
<![CDATA[Wilda Khoirunnisa]]>;
<![CDATA[R.A. Marlien]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.349 - 371
<![CDATA[Telkomsel is one of the best providers in Indonesia with loyal customers. Business competition is a challenge that must be faced by Telkomsel companies. Innovations to improve the quality of products and services are continuously carried out. This study aims to examine and analyze the effect of Brand Engagement, Brand Image, and Brand Awareness on customer loyalty. The respondents used in this study are Telkomsel customers who have or often interacted to provide comments on Telkomsel's Instagram and Facebook. Purposive sampling method was used for the sampling technique and obtained 133 respondents. The data analysis method used multiple regression.This study resulted in the findings that the variables Brand Engagement, Brand Image, and Brand Awareness have a positive and significant effect on customer loyalty.]]>
<![CDATA[AUDITOR PERFORMANCE IS REVIEWED FROM INTEGRITY, INDEPENDENCE, PROFESSIONALISM AND COMPETENCE ]]>
<![CDATA[Jajang Prihono]]>;
<![CDATA[Istiatin .]]>;
<![CDATA[Sudarwati .]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.463 - 477
<![CDATA[This study aims to determine the effect of integrity, independence, professionalism and competence on the performance of auditors at the Klaten Regency Inspectorate Office. This study uses a quantitative descriptive approach. The population in all employees who work at the Klaten Regency Inspectorate Office is 54 people. The number of samples taken as many as 54 people or respondents. The data analysis technique used is Partial Least Square (PLS) analysis. The results showed that the influence of integrity, independence, professionalism and competence had a positive and significant effect on the performance of auditors at the Klaten Regency Inspectorate Office. It is hoped that the Klaten Regency Inspectorate Office in the future will maintain and improve the existing integrity, independence, professionalism and competence, so that the auditor's performance will also increase and be better than before.]]>
<![CDATA[How to Build Loyalty: The Role of Customer Satisfaction Gopay E-Wallet ]]>
<![CDATA[Alya Takwarina Cahyani]]>;
<![CDATA[I Made Bayu Dirgantara]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.277 - 291
<![CDATA[The purpose of this research is to test and analyze the influence of experience and digital services quality to the satisfaction and its impact on customer loyalty of e-wallet Gopay di Semarang. A total sample of 110 respondents, the sampling technique used in this research is purposive sampling, purposive indicates that the data are taken from a specific target. The findings revealed that customer satisfaction is positively influenced by experience and digital service quality; customer loyalty is positively influenced by experience and digital service quality, and subsequent satisfaction influences customer loyalty of e-wallet Gopay. Satisfaction has the ability to mediate the impact of customer experience variables on customer loyalty, as well as the impact of varying digital service quality on customer loyalty in the e-wallet Gopay.]]>
<![CDATA[DETERMINAN KINERJA PEGAWAI DENGAN LINGKUNGAN KERJA SEBAGAI PEMODERASI PADA PENGELOLA PEMANFAATAN BARANG MILIK DAERAH DI LINGKUNGAN DINAS PENDIDIKAN KOTA SEMARANG ]]>
<![CDATA[Arifin Rasyid]]>;
<![CDATA[Kesi Widjajanti]]>;
<![CDATA[Djoko Santoso]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.372 - 397
<![CDATA[This study is a quantitative study that aims to determine the effect of work environment moderation on the determination of employee performance, namely workload, competence and teamwork in the Semarang City Education Office.The sample population that is the object of the study is the manager of the utilization of regional property using a kretjie table which is then proportionally taken as an equal representation of the area/region. Sources of data obtained by questionnaires and collection with google.form. The data analysis of this research used Structural Equation Modeling (SEM) with Partial Least Square as a tool.The results of this study indicate that the work environment moderates the relationship between competence and employee performance significantly. As for the relationship of workload to performance and teamwork relationship to performance, the work environment does not moderate significantly.The implication of this research is that in improving employee performance, there is a need for training in the IT sector and education and training that supports the implementation of the main tasks and functions supported by a comfortable work environment.]]>
<![CDATA[PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING ]]>
<![CDATA[Endang Kurniawati]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.478 - 486
<![CDATA[The purpose of this study was to analyze the effect of Sales Promotion and Store Atmosphere on Impulse buying at Rabbani Banyumanik Semarang consumers. The population in this study were all consumers who bought Rabbani Banyumanik Semarang, the number of which was not known with certainty. While the samples taken were 100 people. The sampling technique used was purposive sampling. The data analysis tool used in this research is multiple regression analysis. Based on the results of the study: There is a positive and significant influence between Sales Promotion on Impulse buying, There is a positive and significant influence between Store Atmosphere on Impulse buying.]]>
<![CDATA[PENGARUH E-WOM, KUALITAS LAYANAN TERHADAP CITRA DESTINASI BERDAMPAK PADA MINAT KUNJUNG WISATAWAN KE THE PICAS ADVENTURE BANJARNEGARA ]]>
<![CDATA[Setijadi Setijadi]]>;
<![CDATA[Ghonimah Zumroatun Ainiyah]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.292 - 312
<![CDATA[Tourism is one of the sectors that can encourage the economy of a region. Managers of tourist destinations must be able to compete to be able to attract domestic tourists and foreign tourists in order to encourage the interest of visiting tourists to visit again. This study aims to determine the effect of electronic word of mouth, service quality on the image of a destination that can have an impact on tourist interest in The Picas Adventure Banjarnegara. The population in this study were all visitors to The Picas Resort in Banjarnegara. The number of samples used in this study were 722 people using a non-probability sampling technique through a purposive sampling approach. Methods of data collection using documentation and questionnaires. Instrument testing is done by testing the validity and reliability test. Data analysis used classical assumption test and hypothesis test (t test) with SPSS statistic version 24.The results showed that the variable electronic word of mouth, and service quality had a significant effect on the image of the destination, and the image of the destination had a significant effect on visiting interest. The conclusion of this study is that electronic word of mouth and service quality can improve the image of destinations with the presence of electronic word of mouth, so the development of digital promotion and marketing with E Commerce includes galleries, tourist routes, electronic reservations and other communication media can make consumers feel satisfied and clear on the information provided by The Pikas Adventure, and with the provision of services considered good and satisfying that exceeds consumer expectations can improve the image of the tourist destination. So that the existence of a good destination image will increase the interest of tourists to visit again. The manager is advised to maintain and improve electronic word of mouth which has been done through social media, maintain the image of the destination by providing complete packages, affordable prices, increasing cooperation in the field of tourism, and increasing marketing and promotion.]]>
<![CDATA[FINANCIAL STATEMENT FRAUD DETECTION WITH FRAUD TRIANGLE ANALYSIS ]]>
<![CDATA[Fitri Ella Fauziah]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.17.2.398 - 430
<![CDATA[Fraud on financial statements can occur in any agency, including state-owned companies. The selection of BUMN as the research sample was due to the fraud cases occurring in BUMN. This study detects the occurrence of fraudulent financial statements with fraud triangle analysis. The purpose of this research is to analyze financial stability, external pressure, financial targets, monitoring effectiveness, nature of industry and auditor turnover for fraudulent financial statements. The analysis used was multiple regression, t-test and F-test. The research findings determined that external pressures and financial targets had an effect on financial statement fraud, but financial stability, monitoring effectiveness, the nature of the industry and auditor turnover gave the opposite result.]]>
