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Applied Industrial Engineering Journal
Published by Universitas Dian Nuswantoro
ISSN : 2614235X     EISSN : 26153033     DOI : -
Core Subject : Engineering,
Engineering Industrial & Manufacturing Engineering
Applied Industrial Engineering Journal created based published by Universitas Dian Nuswantoro that focus on the industrial engineering and management applied science. We know that every case in the industry is a different one to another, and it may have a different result although it has the same process. So we are very welcome to author, reader, and reviewer to join us to share knowledge about industrial engineering and management. We also aim to promote the current issue in applied industrial engineering and management Applied Industrial Engineering Journal is published biannually with the single-blind review process in June and December.
Arjuna Subject : -
Articles 2 Documents
 1 
Search results for , issue "Vol 2, No 1 (2018)" : 2 Documents clear
MODEL MATEMATIS BAURAN PEMASARAN TERHADAP KESUKSESAN PEMASARAN Isnaini Nurisusilawati
Applied Industrial Engineering Journal Vol 2, No 1 (2018)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.187 KB) | DOI: 10.33633/aiej.v2i1.2052

Abstract

AbstractThis research aims to make marketing mix mathematical modeling and analyze its relationship with the marketing success. Totaling 100 products from 15 types of product categories are used as a research object. Independent variables consist of price, feature, product performance, service, brand, design, distribution, and promotion. Market share is used as a dependent variable and Kano Method is used to construct the mathematical model. The mathematical model constructs in this study has R2 value 28,18%. Price, feature, and design include in must-be requirement which means the variables must be present in a product. The customer will feel dissatisfied if the variables do not exist. Service, distribution, and promotion include in one-dimensional requirement which means adding value to coverage variable will linearly increase market share. Brand and product performance include in attractive requirement which means a little added value to these variables can have a significant impact to the marketing success. The most influential variables on marketing success are brand and distribution. Keyword: marketing mix, marketing success, Kano model, mathematical model  AbstrakPenelitian ini bertujuan untuk membuat pemodelan matematis campuran pemasaran dan menganalisis hubungannya dengan keberhasilan pemasaran. Sebanyak 100 produk dari 15 jenis kategori produk digunakan sebagai objek penelitian. Variabel independen terdiri dari harga, fitur, kinerja produk, layanan, merk, desain, distribusi, dan promosi. Pangsa pasar digunakan sebagai variabel dependen dan Metode Kano digunakan untuk membangun model matematika. Model matematika yang dibangun dalam penelitian ini memiliki nilai R2 28,18%. Harga, fitur, dan desain termasuk dalam persyaratan yang harus ada artinya variabel harus ada dalam suatu produk. Pelanggan akan merasa tidak puas jika variabel tidak ada. Layanan, distribusi, dan promosi termasuk dalam persyaratan satu dimensi yang berarti menambahkan nilai ke variabel cakupan secara linier akan meningkatkan pangsa pasar. Kinerja merek dan produk termasuk dalam persyaratan yang menarik yang berarti sedikit nilai tambah bagi variabel-variabel ini dapat memiliki dampak yang signifikan terhadap keberhasilan pemasaran. Variabel yang paling berpengaruh pada keberhasilan pemasaran adalah merk dan distribusi. Kata Kunci: bauran pemasaran, keberhasilan pemasaran, model Kano, model matematis
MANAJAMEN RISIKO KESELAMATAN DAN KESEHATAN KERJA (K3) PROYEK PEMBANGUNAN JALUR GANDA KERETA API Aswan Munang; Faisal RM; Agus Mansur
Applied Industrial Engineering Journal Vol 2, No 1 (2018)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (86.353 KB) | DOI: 10.33633/aiej.v2i1.2050

Abstract

AbstractPT. XYZ is a contractor company that focused on railway installation. Nowadays, PT.XYZ is working on a double track railway development in Semarang-Bojonegoro section. The project requires the ability of a project manager to manage risk. Working accidents occur due to poor risk management. The purpose of risk management is to anticipate the occurrence of risks that has caused financial losses and failure. The objectives of the study are to implement risk assessment and risk control based on risk management standards. The risk management process that has been applied refers ISO 31000 standards. The standards are included the risk identification, risk analysis and risk evaluation. The result shows that assessing railway double rail project has identified 19 unexpected risks as a high risk and 12 unacceptable risks that are required risk mitigation to reduce the impact. Keyword: Project Management, Risk Management, Risk Mitigation.  AbstrakPT. XYZ adalah perusahaan kontraktor dibidang pembangunan jalur kereta api. Proyek  pembangunan jalur ganda kereta api memerlukan kemampuan seorang manajer proyek dalam mengelola manajemen risiko. Kecelakaan kerja yang terjadi disebabkan belum terkelolanya manajemen risiko dengan baik. Pengelolaan manajemen risiko sangatlah penting dapat mengantisipasi terjdinya risiko yang menimbulkan kerugian finansial dan kegagalan dalam mencapai tujuan proyek. Tujuan penelitian melakukan penilaian dan pengendalian risiko dengan menggunakan standar manajemen risiko. Proses manajemen risiko mengunakan standar ISO 31000 meliputi tahapan identifikasi, analisis dan evaluasi risiko. Hasil penelitian menunjukkan bahwa  pembangunan proyek jalur ganda kereta api memiliki risiko yang tinggi karena langsung bersinggungan dengan jalur kereta aktif sehingga teridentifikasi ada 19 risiko yang tidak diharapkan. Selain itu terdapat 12 risiko yang tidak dapat diterima. Risiko yang tidak dapat diterima memerlukan  mitigasi risiko mengurangi dampak yang ditimbulkan. Keyword: Manajemen Proyek, Manajemen risiko, Mitigasi Risiko.

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