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INDONESIA
Jurnal Fakultas Ekonomi : OPTIMAL
Published by Universitas Islam 45 Bekasi
ISSN : 19782586     EISSN : 25974823     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. Jurnal ini ditujukan kepada para pelaku ekonomi, mahasiswa , dan dosen. Jurnal ini terbit setiap dua kali dalam satu tahun. Jurnal ini terbit pertama kali pada tahun 2007 dan mengalami tidak terbit dari tahun 2012-2015. Terbit kembali tahun 2016 hingga sekarang.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan" : 12 Documents clear
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Sagu Rasa pada Gabungan Kelompok Tani Tagafura di Kelurahan Jaya Kota Tidore Kepulauan Suwandi Sangadji; Suhardi Suhardi; Cindy Pratiwi M. Ali
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v13i2.1862

Abstract

The large market demand for the processed sago has an economic impact on the Jaya Village. It showed from increasingly amount of demand and decision to buy flavored sago. Higher buying decision on flavored sago was allegedly influenced by the marketing mix factors applied by Tagafura Joint Farmer Groups from Jaya District, Tidore. Therefore, this study aimed to find out the effect of the marketing mix on the purchase decision of flavored sago from Tagafura Joint Farmer Groups. The location of this study was selected purposively, namely in Jaya District, North Tidore, Tidore. This study was conducted from August to December 2018. The primary data in this study was the result of questionnaires that were distributed to 30 respondents chosen using the saturated sample technique. The data was analyzed using tests of validity, reliability, correlation coefficient, determination, simple linear regression, and t-test to test the hypothesis. The results showed that the applied marketing mix factors had a positive and significant effect on the purchase decision of flavored sago from Tagafura Joint Farmer Groups in Jaya, Tidore.
Pengaruh Kompensasi dan Disiplin Kerja terhadap Kepuasan Kerja Karyawan Tiyan Widiyanto; Rianti Setyawasih
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v13i2.1938

Abstract

Employee satisfaction can improve organizational performance. There are various factors that can influence employee satisfaction, such as compensation and work discipline. This study purposed to analyze the effect of compensation and work discipline on job satisfaction at PT Pos Indonesia (Persero) in Bekasi. There are 150 permanent employees at PT Pos Indonesia (Persero) in Bekasi that used as a population. The study was carried out in 2019 on a convenience sample of 109 respondents. The data analysis used statistical tests with Statistical Product and Service Solutions (SPSS) 23 program. This research model used multiple regression analysis. The results showed that compensation and work discipline had significant effect on job satisfaction at PT Pos Indonesia (Persero) in Bekasi.

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