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Jurnal Riset Bisnis dan Manajemen Tirtayasa
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 25990837     DOI : 10.48181
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Pertama kali terbit pada Nopember 2017, dan terbit secara periodik dua kali dalam setahun. Pada Volume 4 Nomor 1 (2020), ada perubahan layout artikel. Memiiliki nomor e-ISSN 2599-0837. Areas of study that can be published in JRBM Tirtayasa are in the fields of Business Management, Operations and Production, Finance and Capital Markets, Marketing and Human Resource Management, Change Management, Distribution and Supply Chain and Digital Business Development.
Arjuna Subject : Umum - Umum
Articles 7 Documents
 1 
Search results for , issue "Vol 2, No 1 (2018)" : 7 Documents clear
PENGARUH MOTIVASI INTRINSIK, KOMUNIKASI INTERPERSONAL DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KEPUASAN KERJA DALAM MENINGKATKAN KINERJA PEGAWAI (Kantor Kementerian Agama Kota Serang) Rohmat Hidayat; Roni Kambara; Lutfi Lutfi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3832

Abstract

The purpose of this study was to describe the effect of intrinsic motivation, interpersonal communication and transformational leadership on job satisfaction to improve employee performance. This reserch consist of five variables, these variables were tree independent variables (exogen), one dependent variable (Endogen), and one intervening variable. The three independent variables were intrinsic motivation, interpersonal communication, and transformational leadership. Whereas, the dependent variable was employee performance, and the intervening variable was job satisfaction. This study was conducted at the Office of the Ministry of Religion in Serang Banten. The purposive sampling technique was used based on judgment sampling to 81 respondents. The primary data was collected through a checklist and open-ended questioner. Data were analyzed by Structural Equation Modelling technique using SmartPLS software. There six of Seven hypotheses that have been supported or accepted: intrinsic motivation positive and significant impact on job satisfaction, interpersonal communication positive and significant impact on job satisfaction, transformational positive and significant impact on job satisfaction, intrinsic motivation positive and significant impact on employee performance, transformational leadership positive and significant impact on employee performance, and job satisfaction positive and significant impact on employee performance. While there was one hypothesis is unsupported or rejected: interpersonal communication positive but insignificant impact on employee performance.
PENGARUH BRAND EXTENSION DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ENDURO MATIC-G MELALUI CITRA MEREK (Survey Pada Konsumen Pengguna Enduro Matic-G di Kota Serang) Agus Sulaiman; Djasuro Surya; Daenulhay Kamsin
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3833

Abstract

New product marketing through brand extension strategies that are supported by product quality which said to be successful if the extension products are acceptable and make better consumer decisions. This study aims to determine the direct or indirect influence of brand extension and product quality on customer purchasing decisions through brand image Enduro Matic G. Research using survey method conducted on 110 customers Enduro Matic G in Serang City. Data analysis using Structural Equation Model of Partial Least Square (SEM PLS) with the result of research obtained 1) brand extension have a positive and significant effect on purchasing decision; 2) product quality has a positive and significant effect on purchasing decision; 3) brand extension has no effect on brand image; 4) product quality has a positive and significant effect on brand image and 5) brand image has no effect on customer purchasing decision of Enduro Matic-G. Brand extensions and good product quality are proven to make better customer purchasing decisions, but can not make the Enduro Matic G brand image better in the eyes of its customers.
PERAN KOMUNIKASI PEMASARAN TERPADU MELALUI EKUITAS MEREK TERHADAP KINERJA PEMASARAN SEKOLAH TINGGI ILMU EKONOMI (STIE) BINA BANGSA BANTEN Adi Kurniadin; Moh. Mukhsin
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3860

Abstract

his study analyzes the effect of integrated marketing communication variables on brand equity to improve marketing performance. This research was conducted at Sekolah TinggiIlmu Ekonomi (STIE) Bina Bangsa Banten. Based on the results of the literature review there is a positive influence on brand equity and marketing performance and this is supported by integrated marketing communication variables such as the use of appropriate advertising media, the application of good personal sales, the promotion of appropriate sales and effective direct marketing. Thus there are seven hypotheses proposed: This research uses 108 questionnaires collected from STIE Bina Bangsa Banten as the sample. The questionnaire data were analyzed with Structural Equation Modeling (SEM) analysis tool in AMOS 22.0program to test the causality relationship of the proposed hypotheses. The results of data analysis show that the research model has a good fit/fit and all research hypotheses can be proven. The test of the proposed hypothesis shows the result that all hypotheses have met the specified condition of CR> 2.00 with probability (p)) <0.05. The conclusion is that advertising, personal selling, sales promotion, and direct marketing have a positive effect on brand equity and the brand equity has a positive effect on marketing performance, and advertising and direct marketing have a positive effect on marketing performance. This study provides some limitations of the research and future research agenda that can be done as further research.
PENGARUH KESELAMATAN KERJA FISIK DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN Iwan Setiawan; Aan Khurosani
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3828

Abstract

Today's steel industry is very competitive competition. Therefore, each company is required to improve the quality and make the right business strategy to improve company performance. This study aims to clarify the effect of occupational safety and the working environment of the job performance and job satisfaction as an intervening variable in PT. Krakatau Posco. Cilegon Banten. The study was conducted by taking samples using non-probability sampling technique, which is a technique that does not provide opportunities or equal opportunity for each element or member of the population to be selected into the sample. While the technique of taking informants using purposive sampling technique is a technique for determining sample with some specific considerations that aim that the data obtained will be more representative. Collecting respondent data obtained from 90 employees of PT. Krakatau Posco Cilegon, with a questionnaire consisting of questions and statements. Respondents' answers to questions and statements were analyzed qualitatively and quantitatively, and the answers were analyzed with methods of data analysis techniques Partial Least Square using version SmartPLS 2.0.m3. The analysis showed that the effect of occupational safety on job satisfaction is positive and significant. Furthermore, that the effect on job satisfaction working environment that is positive and significant. Occupational safety and influence on the performance of the work that is positive and significant. And the influence of the working environment on the performance of the work as well as a positive and significant effect of job satisfaction on job performance positively and significantly.
STRATEGI MENINGKATKAN KINERJA PEGAWAI DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING DI KANTOR KEMENTERIAN AGAMA KOTA SERANG Iis Sobariah; Fauji Sanusi; Helmi Yazid
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3861

Abstract

The purpose of this research to know influence intrinsic motivation,  transformational leadership on discipline to improve employee performance. Independent variable in this research is intrinsic motivation and transformational leadership, the dependent variable is employee performance, and the intervening variable is discipline. This research is held in Kantor Kementerian Agama Kota Serang. The sample is 75 (seventy-five) respondents. The primary data were collected using a questioner that consist of a statement list and analyzed by SEM (Structural Equation Modelling) using SmartPLS statistic software. Five hypotheses constructed in this research there were forth hypotheses are accepted, intrinsic motivation is influential positive and significant on discipline, transformational leadership is influential positive and significant on discipline, transformational leadership is influential positive and significant on employee performance, and discipline is influential positive and significant one employee performance. While one other hypothesis is rejected, intrinsic motivation is influential positive but not significant on employee performance.
PENGARUH LEVERAGE DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING (Studi kasus pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2012-2016) Ridho Ramadhani; Akhmadi Akhmadi; Muhammad Kuswantoro
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3831

Abstract

This study aims to examine the effect of leverage proxyed by Debt to Equity Ratio (DER) and profitability proxy with Return On Assets (ROA) to company value proxy with Price to Book Value (PBV) through dividend policy proxy with Dividend Payout Ratio (DPR) as an intervening. The study was conducted on 37 manufacturing companies using multiple regression analysis with the help of SPSS version 19.00. The result of the research shows that leverage has significant positive effect to company value; profitability has a significant positive effect on firm value; leverage has no effect on dividend policy; profitability has a positive effect on dividend policy and dividend policy has a positive effect on firm value. The dividend policy can’t mediate the indirect effect between leverage and profitability on firm value.
PENGARUH PELATIHAN FORMAL DAN KOMPENSASI TERHADAP KINERJA GURU DENGAN MOTIVASI INTRINSIK SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Yayasan Pendidikan Informatika Serang) Djaka Adiwinata; Bambang Triadji; M. Kuswantoro
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 2, No 1 (2018)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v2i1.3862

Abstract

 Teacher role in challenges organization and reaching its objectives can happen when education teacher speaks apply what has gathered in training to students, the compensation, and motivation to excel. This study aims to see if formal training and compensation to depend on the intrinsic motivation and performance teacher at Yayasan Pendidikan Informatika. In this research, the methodology used is research causality. To answer the hypothesis using data analysis Structural Equation Model (SEM) using PLS (Partial Least Square). Based on the results of testing SEM obtained formal training have had a positive impact and significant impact on motivation intrinsic teachers, compensation influential positive and significantly to motivation intrinsic teachers, formal training has a positive and significant impact on teacher performance, compensation it has some positive effects and significantly correlates with is placed on teacher performance, Intrinsic motivation has a positive and significant effect on teacher performance.

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