cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andi Wijayanto
Contact Email
juradbis@gmail.com
Phone
+628563569992
Journal Mail Official
juradbis@gmail.com
Editorial Address
Jl. Prof. H. Soedarto, S.H. Tembalang, Tembalang, Kota Semarang, Jawa Tengah 50275
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 142 Documents
 1   2   3   4   5 
The relationship between the level of satisfaction on the growth of Instagramable Place and Motivation of the Users in increasing Income Cynthia Setiawan; Lamtiur Hasianna Tampubolon
Jurnal Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i2.31848

Abstract

Instagram in Indonesia is used as a Marketing Strategy. Along with the development of the use of Instagram, gave rise to the trend of new lifestyles and habits that have an impact on the improvement of the appearance of Instagramable places. One of the most Instagramable which became the goal of the millennial generation is the island of Bali. The island is a tourist destination that is a complete, integrated and has many tourist attractions Instagramable. The purpose of this research is to study the relationship between the level of satisfaction on the growth of Instagramable places and motivation of the users in increasing income. The type of research used in this study is a research associate with the use of quantitative methods and data collection techniques with the dissemination of the questionnaire to the 130 respondents. The research concludes there is a positive relationship with the level of medium strength between the satisfaction on the growth of instagramable place and the motivation of users in increasing their income with a score of 0.486 using the calculation of the correlation test manually.
ANALISIS EKUITAS MEREK (BRAND EQUITY) MELALUI KOMUNIKASI PEMASARAN TERPADU (INTEGRATED MARKETING COMMUNICATIONS - IMC) PADA PT. NASMOCO MAJAPAHIT SEMARANG Santy Tri Widyaningrum
Jurnal Administrasi Bisnis Vol 1, No 1 (2012)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v1i1.4319

Abstract

This research is aimed to explain the importance of marketing communication, to identify means of communication that can be used by a company to communicate with its customers, and to describe the policy and effectivity of a company in marketing communication. Interview with snowball sampling technique was used to collect data. The object of this research is PT. Nasmoco Majapahit as an authorized dealer of Toyota. The research proves the importance of marketing communication to maintain good relationship with customers and create repeated buying. Communication elements used are showroom, event, exhibition, leaflet, and CSR program. The policy applied in marketing communication is Nasmoco Integrated System (NIS) as database storage and customer complain handling. The use of database and customer complain data by the company is passive in nature. Information flow from the company to the customers is good, but there are problems related to the information flow from the customers to the company. Therefore it is necessary to improve the management of database and customer complain data. Tujuan penelitian ini adalah untuk menjelaskan seberapa penting komunikasi pemasaran, mengidentifikasi sarana yang dapat digunakan perusahaan untuk berkomunikasi dengan konsumen, serta menggambarkan kebijakan dan efektifitas perusahaan dalam komunikasi pemasaran. Informasi diperoleh melalui wawancara dengan teknik snowball sampling. Obyek penelitian adalah PT. Nasmoco Majapahit sebagai dealer resmi dari Toyota. Hasil penelitian menunjukkan pentingnya komunikasi pemasaran untuk menjaga hubungan dengan pelanggan untuk menciptakan pembelian ulang. Elemen komunikasi yang digunakan seperti showroom event, pameran, brosur, dan program CSR. Kebijakan yang diterapkan dalam komunikasi pemasaran adalah penggunaan NIS (Nasmoco Integrated System) sebagai penyimpan database dan penanganan komplain konsumen. Penggunaan database dan data keluhan oleh perusahaan bersifat pasif. Arus informasi dari perusahaan melalui elemen komunikasi kepada konsumen sudah baik, namun masih terdapat masalah pada aliran informasi dari konsumen kepada perusahaan sehingga perlu dibenahi melalui pengelolaan database dan data keluhan konsumen.Keywords:Brand Equity, Integrated Marketing Communications/ IMC) Ekuitas Merek, Komunikasi Pemasaran Terpadu
PENGARUH KUALITAS LAYANAN DAN KEUNGGULAN PRODUK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA PADA KOMUNIKASI WORDS OF MOUTH (Studi pada PD BPR BKK Demak Cabang Sayung, Kab.Demak) Dyah Kusumawati; Abdul Syakur
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12723

Abstract

Intense competition among banking institutions in terms of marketing products and services to customers in creating a communication satisfaction will influence the words of mouth . Plus builds consumer confidence in yourself is relatively more difficult than just selling products only. Therefore creating a satisfaction to the customers is an absolute thing to do because it can provide the benefits of customer satisfaction for banks . This study aims to analyze whether the quality of service and product excellence affects customer satisfaction and how it impacts on words of mouth communication. The method used is a quantitative method to research the type of survey and questionnaire . Sampling was done by purposive sampling method . The results of the questionnaire were calculated using path analysis  with the help of SPSS software . The results show the quality of service affects customer satisfaction 0.373 , product excellence 0.346 and affect customer satisfaction for both together can affect customer satisfaction by 0.154 . WOM affects service quality by 0.101 , the superiority of the product affects WOM 0.092 and both together can affect WOM by 0.166 . The impact of satisfaction with the emergence of communication words of mouth is positive at 0.446 . The calculation of the indirect effect of variables X1 and X2 to Y2 through Y1 is greater than the calculation of the direct effect , this means that the customer satisfaction as a mediating variable of influence of quality of service and product excellence to positively impact WOM and proven.
KONSUMEN RAMAH LINGKUNGAN: PERILAKU KONSUMSI HIJAU CIVITAS ACADEMICA UNIVERSITAS DIPONEGORO Maria Ursula Mai Cruz; Bulan Prabawani
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16605

Abstract

Rapid economy growth encourages natural resources consumption and exploitation causing environmental degradation excessively. Environmental degradation is driven by consumption habits of private household leads to the environmental deterioration such global warming, ozone depletion, and even threats to human’s health. Expanding more sustainable consumption and production doesn’t only depend on environmental technologies innovation and social changes, but also changes of consumption patterns and behavior of consumers. The aim of this study is showing the influence factors of green consumption behaviors. Besides, it describes consumption behaviors done by consumers hence it becomes market segmentation. As an effort to respond on the research problems and goals, the research used a study case method and data collection from in-depth interviews, observation, and documentation of the civitas academica of Universitas Diponegoro Semarang. The findings showed formal education is the most influenced demographic factor. Lifestyle, values, and benefits of the green product are the most influenced psychographic factors of the consumer. The environmental attitude is affected by environmental awareness, promotion of the firms, media, word of mouth communication, and also reference group. The green consumption behaviors involved efficiency of energy using, reducing plastics, and purchasing green products. The findings suggested business institution to make green product innovation and to increase consumer environmental knowledge by using education, media, advertisement, WOM communication, and reference group.
Pengaruh Return On Assets (ROA Terhadap Harga Saham dengan Earning PerShare (EPS) sebagai Intervening (Studi Kasus pada Perusahaan Sub SektorTekstil dan Garmen yang terdaftar di Bursa Efek Indonesia Periode 2013-2016) Fiona Mutiara Efendi; Ngatno Ngatno
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22568

Abstract

The rapid development of capital markets are now attracting the attention of people andcapital owners to invest in capital markets. During the year 2013-2016 the average stock price of the textile and garment enterprises sub-sector experienced a fluctuating condition. The financial ratios that are suspected to affect the ups and downs of stock prices are ROA and EPS. The population of this research are 15 Textile and Garment Sub-Sector Companies listed on Indonesia Stock Exchange in 2013-2016. The analysis technique used is linear regression analysis with SPSS program. This study aims to determine the effect of ROA on stock prices through EPS as a mediator. The results showed that ROA has no significant effect on stock prices, but ROA has a significant influence on the mediation variable that is EPS. EPS variable has positive and significant effect to stock price. ROA and EPS have a significant effect on stock prices. EPS is fully mediated variable and can significantly mediate the relationship between ROA and stock prices. Based on the analysis results, can be concluded that the variables that affect the stock price is EPS, while the ROA variable does not affect the stock price. As well as EPS variables can mediated the relationship between ROA and stock prices. The results of this research, it is expected the company further increase the profitability of the company in order to increase the stock price so that it can give benefit the company and investors.
Peran Government, Industry Dalam Peningkatan Kinerja Pemasaran UKM Naili Farida
Jurnal Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i1.23961

Abstract

Temuan hasil penelitian ini menunjukkan bahwa: (1) Peran Pemerintah berpengaruh signifikan pada Kapabilitas inovasi; (2) Peran Industri berpengaruh signifikan pada Kapabilitas Inovasi; (3) Daya Eksplorasi produk berpengaruh signifikan terhadap Kapabilitas Inovasi; dan (4) Daya Ekplorasi produk berpengaruh signifikan pada Kinerja Pemasaran. Sampel dalam penelitian ini 240 orang pelaku UKM Busana Muslim dan teknik analisis menggunakan Structural Equation Modelling dan AMOS version 20 dalam pengolahan data dan tiga hipotesis berpengaruh signifikan yaitu Peran Industri, peran Pemerintah dan Daya eksplotasi Produk berpengaruh posistif dan signifikan terhadap Kapabilitas Inovasi yang mampu mempengaruhi Keberhasilan perusahaan, khususnya daya eksploitasi produk mampu meningkatkan kinerja pemasaran suatu perusahaan.
ANALISIS FAKTOR- FAKTOR GAYA HIDUP DAN PENGARUHNYA TERHADAP PEMBELIAN RUMAH SEHAT SEDERHANA (Studi pada Pelanggan Perumahan Puri Dinar Mas PT. Ajisaka di Semarang) Sari Listyorini
Jurnal Administrasi Bisnis Vol 1, No 1 (2012)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v1i1.4314

Abstract

The objective of this research is to analyze the change of customers’ lifestyle in purchasing RSH (RSH means Simple and Healthy House) by using AIO factors. By analyzing AIO (activity, interest, and opinion), this research is aimed to find out whether lifestyle influences the decision of purchasing RSS. Proportional Stratified Random Sampling method is employed to analyze three different types of house: type 29, 36, and 45 with 90 respondents as the chosen sample. The analysis employs factor analysis and multiple linier regressions. Factor analysis results in five factors considered by customers in purchasing RSH. They are social, family, pleasure, reference, and identity factors. Analysis using multiple linier regressions shows that there are two significant factors that influence the decision to buy a house: social factors (social activity of the community, location, and the future) and identity factors (occupation and preference in design).   Tujuan penelitian ini adalah untuk memahami perubahan gaya hidup pelanggan dalam pembelian RSH (Rumah Sehat Sederhana) dengan menggunakan factor AIO. Tujuan penelitian untuk mengetahui apakah factor gaya hidup dengan pendekatan Aktivitas, Minat, Opini memiliki pengaruh terhadap keputusan pembelian RSH. Teknik sampling menggunakan metode Proportional Stratified Random Sampling, karena obyek penelitian terdiri dari tiga tipe rumah yaitu tipe 29, 36 dan 45 dengan jumlah sampel sebanyak 90 responden. Analisis yang digunakan adalah analisis faktor dan regresi linier berganda. Dengan analisis faktor diperoleh hasil bahwa ada 5 faktor baru yang dipertimbangkan oleh konsumen dalam pembelian RSH yaitu factor sosial, factor keluarga, faktor kesenangan, faktor referensi dan faktor identitas. Analisis regresi menunjukkan dua faktor yang berpengaruh signifikan terhadap keputusan pembelian yaitu faktor sosial (aktivitas, sosial masyarakat, lokasi dan masa depan) dan faktor identitas (kerja dan selera desain).Keywords:Life Style, Simpel and Healthy House, Decision of Purchasing. Gaya Hidup, Rumah Sehat Sederhana, Keputusan Pembelian
PENGARUH KEPEMIMPINAN DAN K3 TERHADAP KINERJA KARYAWAN BAGIAN TEKNIK PT. PLN (PERSERO) UPJ-SEMARANG Riana Aprilia; Apriatni Endang Prihatini
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12788

Abstract

Engineering division of PT. PLN (Persero) UPJ of Central Semarang is a company with responsibility towards public services in the field of electricity. The achievement of good public services is determined by employees’ abilities to do their jobs. Currently, Engineering division of PT. PLN (Persero) UPJ of Central Semarang is facing some problems related to expected performance targets which have not been achieved. It is proven by the level of transformer damage which breaks the tolerance limit. Therefore, the purpose of this study is to determine the effect of Kepemimpinan, Kesehatan dan Keselamatan Kerja (K3) – Leadership, Health and Safety – on Employee Performance of Engineering division of PT. PLN (Persero) UPJ of Central Semarang. This study is an explanatory research. The population in this study were the employees of Engineering division of PT. PLN (Persero) UPJ of Central Semarang consisting of 50 respondents as the samples. The sampling technique used was census. The results show that the variables of leadership and K3 separately or together affect the performances of employees. Based on assessment results from each employee, employee performance as an individual is in a very good category. Meanwhile, based on assessment results from leaders, the employee performance as a group level or an engineering division performance has not been able to achieve expected performance targets. Thus, there are some differences of employee performance assessment results from the leaders and from the individual. Individual performance does not automatically create a group or division performance. Therefore, leaders’ roles are needed to improve employees' understanding on performance standards which are expected by the company. Leadership and K3 program variables are the variables which can affect the employee performance, so that the roles of leaders and K3 program need to be continuously developed.
PENGARUH ATRIBUT PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN MARGASATWA SEMARANG Widya Muna Mayasari; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16600

Abstract

Tourism is one of industry that is growing rapidly. As a result, traveled has become a part of the human necessities . This phenomenon causes the number of tourist arrivals in the city of Semarang is increasing. Has contributed to an increase experienced by Taman Margasatwa Semarang, a tourist attraction concept Conservation, Recreational, Education, and Research in the area of West Semarang. This study aims to determine the influence of Tourism Product Attribute and Word of Mouth to the Tourism Decision to visit Taman Margasatwa Semarang. This type of research is explanatory research where data collection techniques used is by means of questionnaire, the selected sample of 100 people with purposive sampling. Respondents are visitor attractions Taman Margasatwa Semarang who had never been at the Taman Margasatwa Semarang and find out information Taman Margasatwa Semarang from others The results showed that the attributes of travel products and significant influence on the decision to visit by contributing 32.7% and the rest is explained by other factors. Word of mouth and significant influence on the decision to visit by donating 35% and the rest is explained by other factors. Meanwhile, simultaneous attributes of the tourism product and word of mouth influence and significant impact on the decision to visit. Means the better attributes of the tourism product and word of mouth, the higher the decision been Attractions: Wildlife Areas Semarang. Besides word of mouth has the most dominant influence with regression coefficient of 0.472. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 22.0 Based on the results of the study, the researchers suggested that UPTD Taman Margasatwa Semarang re-analyze the pricing policy in order to get the quality and benefit traveled better, increasing promotion through a wide range of marketing communications, and gives a good impression on visitors.
Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang Meatry Kurniasari; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i1.22571

Abstract

The purpose of this study is to determine the influence of social media marketing and brand awarenessof purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.

Page 1 of 15 | Total Record : 142

 1   2   3   4   5 

Filter by Year

2012 2023


Reset
Filter By Issues
All Issue Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 2, No 1 (2013) Vol 1, No 1 (2012) More Issue