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INDONESIA
JURNAL KEPARIWISATAAN
Published by Sekolah Tinggi Pariwisata Nusa Dua Bali
ISSN : 14125498     EISSN : 25811053     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Kepariwisataan bertujuan untuk menyebarkan analisis kritis dari para periset dan akademisi mengenai berbagai isu-isu kepariwisataan baik dalam perpektif nasional maupun internasional. Jurnal ini diterbitkan setelah menjalani proses peer-double blinded-review oleh dewan reviewer. Secara substansif, Jurnal ini bertujuan untuk memberikan hasil studi dan pemikiran baru bagi praktisi akademis, peneliti dan pengambil keputusan dalam lingkup studi kepariwisataan. Jurnal Kepariwisataan diharapkan mampu menjadi media bagi peneliti dan akademisi untuk menyampaikan pendapat kritis mereka sehingga mampu berkontribusi pada pengembangan studi pariwisata dari berbagai perspektif.
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue " Vol 8 No 1 (2009): Jurnal Kepariwisataan" : 5 Documents clear
FRONT MATTER VOL. 8 NO 1 2009 Team, Editorial
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

MANAGING DIVERSITY: THE GAP BETWEEN THEORIES AND PRACTICES IN THE HOSPITALITY INDUSTRY Rahmawati, Putu Indah
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

Managing diversity becomes one of the most important/actors in ensuring company competitiveness. This paper explores the theories about diversity management and compares them with the practices in organizations a11d then examines late organizations' diversity programs I/trough their employees' perceptions. The findings illustrate that there is a gap between managing diversity theories and practices in organizations and some barriers in implementing diversity program, especially ill the hospitality industry. Therefore, it is suggested that human resources practices that make one conse11sus about the precise definition of workforce diversity as a guideline in developing diversity training programs. Organizations also need to change their approach from a reactive approach to a proactive approach toward workforce diversity. Communication told openness to dissimilarity can reduce the barriers in implementing diversity programs.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN PADA NIAT BELI ULANG PELANGGAN DI HOTEL INNA KUTA BEACH Astawa, I Ketut
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

This study aims to explain the influence of service quality and customer satisfaction on repurchase intention at Inna Kuta Beach Hotel The 'number of sample is 185 tourists consisting of 142 foreign and 43 domestic tourists. The data were collected by applying a convenience sampling technique and analyzed with Structural Equation Modeling using AMOS 4. 01 software. The result shows that service quality has no significant correlation on the repurchase intention, however, service quality has a significant and positive correlation on customer satisfaction. Customer satisfaction has a significant and positive correlation on repurchase intention and service quality has a positive correlation on repurchase intention indirectly through customer satisfaction which, in this case, functions as an intervening variable.
KEUNGGULANBERASSOLOK SEBAGAI DAYA TARIK AGROWISATA TANAMAN PANGAN DI KABUPATEN SOLOK, SUMATERA BARAT Gunarto, Anton
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

Agrotourism is alternative tourism in which agriculture is the main attraction of tourism activities. Solok rice, well-known for its delicious taste and beautiful farm ground and traditional process, is expected to be developed into agrotourism attraction. This study, therefore, aims to identify the potential, conservation efforts, and how to create an image of Solok rice for agrotourism development. In addition, an agrotourism modeling concept appropriate for agrotourism development in Solok District is discussed. The study found out that Subdistrict of Gunung Talang has the potential to be the center of agrotourism area for Solok rice demfarm. To support this developement, the followings are required: structured technical sectors, organizing the area, human resources developement, appropriate marketing models in order to sell agrotourism product, and appropriate methods and mechamism for funding and its management.
PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Abstract

The sustainable Balinese tourism development highly depends on the tourists' perception of the market positioning, brand image and the social responsibility of the tourism industry especially travel agencies. By utilizing methods of descriptive and explanatory surveys, this study finds out that the tourists' perception of the market positioning of tourism destination of Bali shows that the indicator of on the uniqueness of the Balinese culture is better than their expectation. Their perception of the brand image is found that the indicators of natural tourism object and places of interests are also better than their expectation. Meanwhile, their perception of the social responsibility of the travel agencies is considered to have a good influence on the indicator of their participation toward the improvement of the local welfare. The mixed marketing strategy certainly has a significant and positive influence toward the sustainable tourism development, but the government, commitment of the related industry, and the awareness and involvement of the local community also play important roles.

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