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INDONESIA
Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Other
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 8 Documents
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Search results for , issue "Vol 11, No 2 (2022): Desember 2022" : 8 Documents clear
KRISIS DAN KOMUNIKASI KEPEMIMPINAN PUBLIK: ANALISIS FRAMING MEDIA SOSIAL KEPALA DAERAH DI INDONESIA PADA MASA PANDEMI COVID-19 Andre Noevi Rahmanto; Albert Muhammad Isrun Naini; Anjang Priliantini; Christina Tri Hendriyani; Mahfud Anshori
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.175-186

Abstract

Public leaders have a significant role in overcoming the crisis caused by the COVID-19 pandemic. The communication process delivered by public leaders is the spearhead of handling global and local pandemics. Public leaders have different communication patterns in conveying their messages. This study seeks to determine the communication efforts made by community leaders in overcoming the COVID-19 pandemic. The method used in this research is Framing Analysis by Robert N. Entman. Researchers analyzed all news based on problem definitions, diagnosed causes, and made moral judgments and treatment recommendations on the social media of Ganjar Pranowo, head of the Central Java region. The research period during the pandemic is from March to May 2020. The results obtained by researchers are that regional heads are community leaders who have the authority to make all decisions. The leadership communication style used by Ganjar Pranowo when facing a crisis is a transformational leadership style. Ganjar Pranowo uses five things in carrying out the COVID-19 pandemic, namely 1) establishing chain-breaking policy steps, 2) avoiding top-down leadership styles, 3) promoting transparency and openness to the community, 4) using empathy in overcoming problems 5) the recovery process puts public safety first.
KOMUNIKASI PEMASARAN TERPADU UNTUK NICHE MARKET PADA SAYUR BOX DI MASA PANDEMI Umar Umar
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.93-102

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Indonesia are increasing. As technology develops, MSMEs are forced to adapt and integrate. Facing such competition and challenges amidst the COVID-19 pandemi, MSMEs need to target market niches by conducting integrated marketing. This research was conducted on Sayur Box as an MSME that utilizes the niche market well. With a qualitative approach and descriptive-explorative research type, this research uses content analysis method. The results show that the success of Sayur Box’s niche market is due to brand adoption by implementing compatibility and observability. Some of the integrated marketing communication elements developed by Sayur Box are communication tools, messages, brands, technology and relationships. In an integrated marketing communication effort, Sayur Box utilizes social media, websites and blogs to interact with consumers. Sayur Box has fulfilled eleven primary categories, according to the results of content analysis classification on @sayurbox Instagram posts. 
DIGITAL MEDIA LITERACY AND SOCIAL MEDIA COMPETENCE AMONG MILLENNIALS FOR TOURISM PROMOTION DURING THE COVID PANDEMIC Santa Margaretha Niken Restaty; AG Eka Wenats Wuryanta
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.126-142

Abstract

This research started with the fall issue of tourism at a time when the pandemic strikes Indonesia. Much effort has been made to try to explore the possibility of a revival of Indonesian tourism. The millennial generation has the advantage of digital capabilities that can encourage tourism revival through social media. This study aims to find out to what extent the level of social media literacy can be a factor that encourages the participation of the younger generation, especially millennials, in helping the level of tourism promotion in Indonesia. The methodology used is quantitative with data collection using questionnaires. The population is Paramadina Univ students and Mercu Buana Univ students. The analysis used is frequency tables, correlation tests, and factor analysis. The essential findings obtained are that the generation is relatively high in the context of digital media literacy, and there are three supporting factors in the framework of involvement in tourism promotion, namely the ability to process digital media production, social collaboration capabilities, and the consistency of the millennial generation in developing social media production patterns.
DISTINCTIVE COLLECTIVIST IDENTITY ON DIGITAL ADS: HARI RAYA AND LEBARAN 2021 Rustono Farady Marta; Supina Supina; Sabrina Mohd Rashid; Cut Meutia Karolina; Moazzam Naseer
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.143-155

Abstract

Every family has a particular moment, especially in Malaysia and Indonesia, where the majority of the population is Muslim, where Eid al-Fitr has established a tradition for bringing family members closer together. Simply said, the tradition is known as "Hari Raya” whereas, in Indonesia, the term "Lebaran" is used. The year 2021 will be remembered for the social restraints put in place to prevent the spread of COVID-19. This study aims to capture this once-a-year event, which will then be interpreted using Oswald's Marketing Semiotics strategy to juxtapose the two digital advertising media on the Youtube Channel for cellular operator brands in each country in the Interpretivism Paradigm using a qualitative approach based on Hofstede's Cultural Dimension Theory. The Hari Raya 2021 Maxis advertisement symbolizes the State of Malaysia, while the 2021 Lebaran advertisement from the Indosat Ooredoo Provider represents the State of Indonesia, both of which are displayed in binary opposition. The study's findings reveal a consistent pattern in promoting the country's collectivist identity, with marketing distinctiveness arising from a variety of key components. The dominant color is green, which has a characteristic Malaysian Muslim nuance in its advertising storyline with the theme "Raya Si Sakan," which represents the Malaysian Cultural Dimension of Short-Term Orientation and Masculinity. In contrast to the majority of the color yellow, the title "Bulan yang Baik," reflects the warmth of friendship in terms of the identical dimensions of Indonesian culture, which tends towards long-term orientation and femininity in terms of the majority of the color yellow.
MOJO IN TRIBUN JOGJA: A 21ST CENTURY JOURNALISM LANDSCAPE Filosa Gita Sukmono; Qholiva Yuni Fadilla; Adinda Putri Surya Kencana
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.156-165

Abstract

The launch of the Apple iPhone in 2007 marked the start of a new era in a new process for understanding the meaning of cellular communication. This gave rise to the practice of mobile journalism which uses fully mobile devices (Mojo) as the main instrument for 21st-century journalists in processing and producing an event. Especially in Indonesia, the author sees that studies on Mojo in Indonesian media are something new for academics and practitioners. The Tribune with the hashtag #MataLokalMenreachIndonesia is the only Online News Portal that has the largest regional news channel network in Indonesia that has adopted Mojo's practice in its editorial. This study explores Mojo's practice at Tribun Jogja by using a descriptive qualitative approach through interviews with related journalists. Based on the findings, the author sees that this media uses Facebook Live and the news is used as further information that will be used as news on other platforms at Tribun Jogja. With the characteristics of agile, flexibility, and accessibility, this Mojo practice can produce news with on-demand and just-in-time principles anytime, anywhere, however.
MISOGYNISTIC IN DIGITAL MEDIA : HATE SPEECH NARRATIVES TOWARDS BEAUTY INFLUENCERS Hedi Pudjo Santosa; Primada Qurrota Ayun; Triyono Lukmantoro
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.166-174

Abstract

Huge numbers of social media users in Indonesia creates a phenomenon of beauty influencers. Selebgram or Instagram celebrities, starts to become a trend when artists wearing veils become a fashion icon for certain groups of communities. The influencers try to expose new identities which were considered old fashioned. However, this beauty influencer phenomenon also initiates hate speech trends. Nature of social media allows people to comment, spread information, and give opinions freely and anonymously, and even create the tendency to write misogynistic narratives. This research is a descriptive textual study using a narrative approach. Narrative in this connection refers to status updates on Instagram, narratives are understood as “small stories” that capture the whole variety of narrative activities that are not represented in the big or canonical narratives. The results of this study indicate that hate speech against female celebrities means that they receive negative judgments and comments from netizens by using religious statements and social norms of society. They provide comments by giving bad labels and giving judgments for their behavior
THE APPLICATION OF SOCIAL MODEL FOR HANDLING COMMUNICATION OF CHILDREN WITH AUTISM Frida Kusumastuti
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.103-111

Abstract

 Borrowing studies on disability discourse, there are two leading models of disability discourse, namely the medical model and the social model (LoBianco & Sheppard-Jones, 2008). Through these two models, the interaction of people with autistic children shows a different way. This study wants to show how the application of social models in handling the communication of children with autism. The case was taken in the life of Ry (14) - an autistic boy living in Malang, East Java. Research was carried out through participant observation, and interviews with the subject, namely Ry's parents. Data findings were analyzed using the concept of disability discourse. The result shows that the Ry family apply the social model more by following a typical child communication pattern but collaborated with social rules that allow both parties to feel comfortable communication. Ry's parents condition the other party that Ry has the potential to interact with-communication by giving detailed information about Ry's uniqueness. 
BAGAIMANA TERPAAN MEDIA UNTUK INFORMASI COVID-19 MEMENGARUHI NIAT MAHASISWA MENERAPKAN PERLINDUNGAN KESEHATAN SELAMA PANDEMI Kholidil Amin; Purwanti Hadisiwi; Jenny Ratna Suminar
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): Desember 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.112-125

Abstract

Covid-19 is a disease caused by the coronavirus outbreak that first appeared in Wuhan, China, and spread worldwide, including Indonesia. This situation made WHO decides the world is in a state of the pandemic. During the pandemic, the Indonesian people, including students, received much information or deliberately sought information related to Covid-19 in the mass media or social media, which were assumed to shape their perceptions, attitudes, and behavior in protecting their health. Using the construct of the theory of planned behavior to investigate how media exposure to Covid-19 information in mass media or social media affects student health-protective behavior in the face of a pandemic, the present study surveyed 159 students in Indonesia who were selected using the convenience sampling technique. The present study analyzed the data by applying partial least square-structural equation modeling (PLS-SEM) to evaluate the model and path analysis. The result from the PLS-SEM shows that the use of mass media and social media to obtain information on Covid-19 significantly positively predicts the intention to implement student health protection behaviors mediated by perceived behavioral control (PBC) but not by attitude and subjective norm. The result also shows that PBC only significantly predicts behavioral intention.

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