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Semiotika: Jurnal Komunikasi
Published by Universitas Bunda Mulia
ISSN : -     EISSN : 25798146     DOI : -
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah “SEMIOTIKA” diterbitkan oleh Program Studi Ilmu Komunikasi – Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia secara rutin dan berkala sesuai dengan periode terbit per semester (6 bulan), yaitu bulan Juni dan Desember. Redaksi jurnal “SEMIOTIKA” membuka peluang seluas-luasnya kepada para dosen pengajar maupun peneliti pada 19 bidang yang dapat dikategorikan sebagai bahan kajian ilmiah SEMIOTIKA menurut Eco (1979:9-14), antara lain: Semiotika binatang (zoomsemiotic) Tanda – tanda bauan (olfactory signs) Komunikasi rabaan (tactile communication) Kode – kode cecapan (code of taste) Paralinguistik (paralinguistics) Semiotika medis (medical semiotics) Kinesik dan proksemik (kinesics and proxemics) Kode – kode musik (musical codes) Bahasa – bahasa yang diformalkan (formalized languages) Bahasa tertulis, alfabet tidak dikenal, kode rahasia (written languages, unknown alphabets, secret codes) Bahasa alam (natural languages) Komunikasi visual (visual communication) Sistem objek (system of objects) Struktur alur (plot structure) Teori teks (text theory)1 Kode – kode budaya (culture codes) Teks estetik (aesthetic texts) Komunikasi Massa (mass comunication) Retorika (rhetoric) Di luar bidang-bidang yang dijabarkan oleh Umberto Eco di atas, perkembangan kajian semiotika menunjukkan kemajuan yang menggembirakan. Berbagai kajian membuka kesempatan pada istilah lain yang mengacu pada diseminasi bidang dalam jurnal ini, antara lain: Semiotika Komunikasi, Semiotika Media, Semiotika Tanda, Semiotika Produk, Semiotika Desain Kemasan, Semiotika Desain Visual, Semiotika Arsitektur, Semiotika Pemasaran, Semiologi Linguistik, Hermeunetika, dan Biosemiotika.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi" : 8 Documents clear
REPRESENTASI PERILAKU BERMEDIA MELALUI IDENTITAS BUDAYA ETNIS TIONGHOA PASCA REFORMASI DALAM BERITA DUKACITA Dodot Sapto Adi
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.27

Abstract

Newspaper and advertising is an integral and inseparable. Most of the audience considers the obituary is an ad in the newspaper. This is because, to buy the obituary columns in newspapers can inform proclaim the death of the family. And the use of these columns is Chinese citizens. As well known community, which in modern society and the election of the trend of using the mass media reflects the status of their lives. Mostly, in their real live, the Chinese community use obituary to deliver message using newspaper. This study discusses the representation of the Chinese Ethnic identity herald in Kompas. Obituaries not only contains a message that informing about obituary and feelings over the death of a family bereavement. However, the ad represents the identity of Chinesse community, so as to eliminate the descrimination over Chinesse community, such as the use of Chinesse letter also Chinesse name in public area. Chinese cultural identity represent various kinds of ornaments used in reporting the death in the newspaper. Roland Barthes semiotic method is used to analyze the obituary in the section on Media Kompas Klasika. Representation of Chinese culture through two levels of analysis, the first order of denotation and the second level is at the level of meaning, which means a second connotation and myth. Through this analysis knife, can find the deep process of obituary found in Kompas. The order of denotatif shows the history of the circle that indicates the ethnic Chinese through Chinese writing and the name written. In order of connotation, myth represented the culture and rituals of death. Conclution is mediated behaviors related to cultural identity which is looks from many aspects such us: photo, written, religion, culture and economic. The media type selected is the tendency of newspapers collaborative , fast and global. Keywords : Mediated Behaviors, Identity of Chinese Culture, Obituary, Print Media
REPRSENTASI PEREMPUAN DALAM IKLAN TELEVISI (Studi Analisis Semiotika Iklan Beng Beng Versi “Great Date”) Radita Gora
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.32

Abstract

Television advertisement is still considered as audio-visual communication media that conveys the message with high effectiveness value resulting feed back to society. Therefore, television advertising should pay attention to aspects of advertising messages delivered to the audience. From the text of advertising version ‘Great Date’, there is a tendency for women’s position. Based on the results of research using Roland Barthes semiotics, it was found that the use of signifier and signified by seeing denotation and connotation meaning represent the nature of materialistic woman related to such items (guy's dream, flowers, romantic music, cool car and brown). Besides that, the portrayal of women in Beng-beng advertising is built as an object of marginalization deal with material view.Keywords: Advertising, representation, Semiotics
PENAFSIRAN MAKNA LAGU TRADISIONAL BATAK TOBA ANDUNG “SAUR MATUA MAHO INANG” (ANALISIS SEMIOTIKA FERDINAND DE SAUSSURE) Julyo Armando Hugo; Ilona Situmeang
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.26

Abstract

The purpose of this study to determine the interpretation of the meaning contained in the lyrics of the song "Saur Matua Maho Host". The lyrics of this song tells the outpouring child to his mother who died. The contents of each sentence was the outpouring of touching hearts for music listeners who listen to the song Batak song. This study uses the Semiotics Ferdinand de Saussure. In semiotic divided into five elements, namely the signifier (the marker) and the signified (signified), Form (form) and content (content), Langue (language) and parole (speech / speech), synchronic (synchronous) and diachronic (diachronic), Syntagmatic (syntagmatic) and associative (paradigmatic). Each element has a deep meaning. The method used qualitative descriptive research and constructivism. The unit of analysis is the study of the object to be analyzed, namely lyrics grandmother "Saur Matua Maho Host". From the results of the interpretation of this song, it can be seen that the lyrics "Saur Matua Maho Host" tells the outpouring who want disclosed to the mother who had died. All the lyrics of the song contains acknowledgments child to his mother who had raised him to be successful. This song is usually always sung by a daughter who will be sung when her mother's funeral.Keywords: Interpretation, Meaning Songs and Semiotics Saussure.
REPRESENTASI RASISME PADA FILM “12 YEARS A SLAVE” (Analisis Semiotika Roland Barthes) Ricky Wirianto; Lasmery Rosentauly Meissalinya Girsang
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.31

Abstract

Film has been a need for society, not only as entertainment tool, but also as education tool that sets social values up among society. Including “12 Years A Slave” film which describes slavery in racism issue. All symbols and attributes in this film are necessarily explored to understand slavery reality in United States of America at that era. This qualitative research is subjective-interpretive using semiotic analysis, namely two orders from Roland Barthes. Researcher chooses sampling from selected scenes related to racism issues. For the results, there are four representations of racism, namely: (1) White people dominates the black people, (2) White people is hero for black people, (3) Black people is the incarnation of devil, and (4) Black people is set up for working, not for academic. Keywords: Racism, Representation, Film, Semiotics, Roland Barthes
MENAFSIR AHOK DARI PERSPEKTIF ETIKA UTILITARIANISME (Analisis Hermeneutik pada Komunikasi & Tindakan Politik) Fabianus Fensi
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.28

Abstract

Ahok is the Governor of Jakarta Province that has a style of communication and political action is unique. Communication styles and how to act frankly often rated as a bad action. This study tried to see the other side, namely the use of Ahok’s communication style and political action lead Jakarta. By using the utilitarian ethical theory perspective this study tried to explore the meaning of style led Ahok with instrument hermeneutical interpretation, even archaeological. Starting from this perspective and approach, then discovered that Ahok has a specific purpose with his unique style. Communicate, act, and at the top of the corridor applicable rules Ahok makes a breakthrough on behalf of and for the benefit of a lot of peoples of Jakarta Province. The principle of utilitarianism acts and regulations were given a room in Ahok’s communications and political action. Or, utilitarianism demanding that always strives for happiness as much as possible for as many people got confirmation in Ahok’s action. Low context model communication and political action is the antithesis of Ahok’s disgust to the social system that is permissive to the behavior of the political elite who often manipulate people. On behalf of his rebellion against the hypocrisy of the elite, Ahok goes to ask everything clearly and seemed arogant. Behind it all, it must be admitted, the ordinary people become the main Ahok’s consideration. Key Words: Utilitarianism, Hermeneutics, High Context, Low Context
KONSTRUKSI SOSIAL IBU BEKERJA VS IBU RUMAH TANGGA: ANALISIS SEMIOTIKA TERHADAP IKLAN FRISIAN FLAG MAMA Putri Limilia
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.29

Abstract

Mommy wars is a phenomenon that occurs in worldwide through daily conversation and digital media conversation. This phenomenon potraits the debate about ideal motherhood, where society's opinion devided into two group. First group said that full-time mother is an ideal motherhood. While another groups said that working mother is a new concept of ideal motherhood. This conception occurs whe society try to construct it through several medium. In another word, the concept of ideal motherhood is the result of social construction. Severals medium are used for mediating the process of social construction. Such as mass media. In this research, author use advertisement to clarify the social contruction of ideal motherhood. The advertisement is produced by a milk producer in Indonesia, i.e. Frisian Flag Mama. They produce an advertisement about mommy's experience in pregnancy (both working and full-time mother). Author use semiotic analysis to clarify the process of social construction, where the unit analysis are visual and text only. The research shows that this advertisement try to construct about concept of ideal motherhood within another way. They said that working mom is a modesty person, profesional, and has an equal position inside the family. Meanwhile, full-time mother is a person who has traditional taste in fashion and has lower position inside the family. The advertisement doesn't has a spesific intention to one group. Therefore, audience can have a neutral conception about ideal motherhood.Keywords: Semiotic, Advertisement, Ideal Motherhood, Social Construction.
PEMAKNAAN SIMBOL DALAM KOMUNITAS ‘BROTHERHOOD’ (Konstruksi Makna Simbol sebagai Identitas Diri dalam Komunitas ‘Brotherhood’ di Bandung) Ditha Prasanti; Sri Seti Indriani
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.25

Abstract

Culture is reflected in a community, the community itself is created from a group of individuals which have similarities. These similarities can come from the same race, same level of economic, same religion, same political view or the same lifestyle. As social beings, every individual has the urge to have a sense of belonging, a need of self existence, humans also need to be accepted by a group of people or community. This 'sense of belonging' is one of the human trait. It gives the satisfaction of self-identification which they can feel as a part of a community, and so they can feel their existency. The Brotherhood community has its own characteristic identity which have been constructed before in Bandung, so it is recognized easily by the people of Bandung. They have the particular identities that range from simbols through attributes in clothing and also motorcycles. Those identities become major simbols as individuals who are members of the Brotherhood community. In this study, researchers used a qualitative approach with descriptive methods. Data collection techniques used were interviews, observation and documentation. The results of this study indicate that in this case the simbols used by the Brotherhood simbolizes 'macho', 'manly' and ‘loyality’.They are identified from the skull emblem, black colour clothing, boots, leather jackets and big classic motorcycles. As a Brotherhood member, he should continue to hold this commitment in accordance with the identity simbol attached to him, he has to look macho, manly and loyal. Keywords: Meanings, Simbol, Community Brotherhood
MAKNA PESAN PADA FILM ACTION (Analisa Semiotik pada Film Action yang Mencapai Box Office Tahun 2015) Wijayanti Krisna
SEMIOTIKA: Jurnal Komunikasi Vol 10, No 1 (2016): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v10i1.30

Abstract

This research aims to find out and explain the existence of some meaning of the message in the action movies, which reached the box office in 2015. The research is qualitative, using semiotic analysis of Roland Barthes on denotative and connotative meaning. Data obtained through observations at the box office 25 action movies circulating in Indonesia. The result showed that; there is another meaning of the message in an action movie in addition to the meaning of the message of violence. still found positive messages in an action movie like the concept of heroism, skill and technology. besides denotative meaning, there is also a connotative meaning in the meaning of violence, namely background or the reason of violence and heroism. Key words: Connotative, Denotative, Violence, Film

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