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Semiotika: Jurnal Komunikasi
Published by Universitas Bunda Mulia
ISSN : -     EISSN : 25798146     DOI : -
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmiah “SEMIOTIKA” diterbitkan oleh Program Studi Ilmu Komunikasi – Fakultas Ilmu Sosial dan Humaniora (FISH), Universitas Bunda Mulia secara rutin dan berkala sesuai dengan periode terbit per semester (6 bulan), yaitu bulan Juni dan Desember. Redaksi jurnal “SEMIOTIKA” membuka peluang seluas-luasnya kepada para dosen pengajar maupun peneliti pada 19 bidang yang dapat dikategorikan sebagai bahan kajian ilmiah SEMIOTIKA menurut Eco (1979:9-14), antara lain: Semiotika binatang (zoomsemiotic) Tanda – tanda bauan (olfactory signs) Komunikasi rabaan (tactile communication) Kode – kode cecapan (code of taste) Paralinguistik (paralinguistics) Semiotika medis (medical semiotics) Kinesik dan proksemik (kinesics and proxemics) Kode – kode musik (musical codes) Bahasa – bahasa yang diformalkan (formalized languages) Bahasa tertulis, alfabet tidak dikenal, kode rahasia (written languages, unknown alphabets, secret codes) Bahasa alam (natural languages) Komunikasi visual (visual communication) Sistem objek (system of objects) Struktur alur (plot structure) Teori teks (text theory)1 Kode – kode budaya (culture codes) Teks estetik (aesthetic texts) Komunikasi Massa (mass comunication) Retorika (rhetoric) Di luar bidang-bidang yang dijabarkan oleh Umberto Eco di atas, perkembangan kajian semiotika menunjukkan kemajuan yang menggembirakan. Berbagai kajian membuka kesempatan pada istilah lain yang mengacu pada diseminasi bidang dalam jurnal ini, antara lain: Semiotika Komunikasi, Semiotika Media, Semiotika Tanda, Semiotika Produk, Semiotika Desain Kemasan, Semiotika Desain Visual, Semiotika Arsitektur, Semiotika Pemasaran, Semiologi Linguistik, Hermeunetika, dan Biosemiotika.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol 9, No 1 (2015): Jurnal Semiotika" : 8 Documents clear
PEMAKNAAN PRODUK KONDOM SUTRA BAGI PEKERJA DAN PELANGGAN SEKS (Suatu Tinjauan Semiotika berdasarkan alur pemikiran Roland Barthes) Daesy Ekayanthi
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.2

Abstract

Background this study discusses about Messages and Meaning in Social Semiotics, Semiotics of Roland Barthes an analysis of the messages in the Sutra Condoms Products have an impact on how the message recipient receives the message of Sutra Condom Products. In general, this thesis discusses about the connotations omessages on Sutra Condoms Products. For this study using the framework Semiotics of Roland Barthes as a theoretical framework, including about signified, signifier and denotation meaning on messages of Sutra Condoms Products. Beside that, the color of the Barker analysis is also used to assist the analysis in this study. This study uses Interpretive Paradigm. This paradigm is used departs from an attempt to find an explanation of the phenomenon of social events based on the interpretation and experience of those studied. Nature of the research is explorative aimed to explore and understand the significance of a reality that is stored in the mind or understanding of the subject / object. The method used is qualitative used was text analysis Semiotics of Roland Barthes with nature Single Case Single Analysis. Text has been created is certainly not independent of the context around it, so the interpretation is also studied customers and sex workers on text of Sutra Condom Product. Is this study it was found that: Obtained several texts that have been experienced in the context of a symbol to interpret the message on Sutra Condom Products is Sutra is a condom, Red is Condom of Sutra, Condom of Sutra is smooth and soft, Sutra condoms to prevent HIV / AIDS; Much of the information contained in packaging of Sutra Condom Products into the consumer's right to know as a user, actualy many are not interested in knowing more; Meaning connotation of more interest to consumers to use the products offered. Keyword: Messages and Meaning, Semiotics of Roland Barthes, Sutra Condoms Products, HIV/AIDS
REPRESENTASI WANITA PADA IKLAN TELEVISI WARDAH COSMETIC (Analisis Semiotik Roland Barthes Wardah Inspiring Beauty Versi True) Ilona Oisina Situmeang
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.11

Abstract

This study aims to determine the signifier and signified which represents about women in television commercials Wardah Cosmetic Beauty Inspiring True Colours version. This study uses a constructivist paradigm, qualitative research with semiotic approach method using Roland Barthes' semiotic theory. Researchers chose Wardah Cosmetic ads as the research object. Wardah ads Inspiring Beauty True Colors version shows that all Indonesian women can give a beautiful inspiration for their surroundings. Based on the research, it can be concluded that the multilevel meaning of Barthes' semiotic theory is through denotative, connotative and myths. Denotation of the Wardah ads True Colors version illustrates that all women who use Wardah cosmetic can give inspiration to others started with always giving a smile. Connotation on the ad depicts that all women were able to inspire the meaning of beauty to others. Myth on this ads is a beautiful woman is usually associated with women who have long hair, white skin, sharp nose, as well as having the ideal body. Keywords: Representation of women, Semiotic, TV Advertisement.
REPRESENTASI CAPRES BONEKA DALAM MEME CAPRES BONEKA DI SOSIAL MEDIA Dini Safitri
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.10

Abstract

This study aims to describe the meaning of representation in the meme presidential candidate stuffed doll in social media. Political year 2014 was a year full of political "war" symbol in social media. Among the "war", which later became tranding topic is "Candidates Dolls". At first, the symbol candidate dolls, starting from Prabowo statement. In the statement, Prabowo did not mention the name of a person who is declared as a "puppet candidate". Based on the situation of "war", the revelation leads to Joko Widodo, familiarly called Jokowi. However, the political situation has always had a new discourse, amid attacks signs and symbols, also circulated photos of Abu Rizal Bakrie (ARB) was hugging a doll, with its own narrative code. Then came Meme Trending Sosmed, "Come Guess Who Candidates Dolls Yes?", Which contains photos Surya Paloh, Roma Irama, Hatta Rajasa, Megawati, ARB, Wiranto, Prabowo, Susilo Bambang Yudhoyono (SBY), Jusuf Kala (JK) and Jokowi. The results showed there were 5 in the meme candidate Code dolls, ie hermeneutic code, the code semantic, symbolic codes, codes of narrative, and cultural codes. In the hermeneutic code contained puzzles candidate whose real doll? Semantic code shows signs of femininity, that no candidate who expressly acknowledges doll. Codes are symbolic antithesis of each point is, figures and figure hugging laughing doll. Code narrative explains that meme candidate doll is a story, have a groove and figures with various character. Code cultures showed the presence of myths about presidential politics doll in the year 2014. Keywords: Representation, Five Codes Barthes, Meme Candidates Dolls
MITOLOGI DAN IDEOLOGI ADDRY DANUATMADJA SELAKU HOST !NSERT DENGAN BAHASAN PEMAKAMAN SAN DIEGO HILLS DI INVESTIGASI TRANS TV Patricia Robin
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.13

Abstract

TV shows are full of interests and ideologies attempt to influence the audience. Infotainment is a popular TV show that drive the construction of reality to bring meaningful discourse to urge public debate. Had the acquisition of a high rating and share, !nsert Investigasi has become one of prominent Trans TV's show that treats different symbol to serve their host who expected as high class celebrity. There are meaning, mithology and ideology hidden in every verbal and non-verbal sign from host of “!nsert Investigasi”. Theories behind this research include critical studies of TV and infotainment, studies of verbal and nonverbal elements, and semiotics as well. The critical paradigm simultanously goes with Roland Barthes semiotic theory to serve as tools of analysis by reviewing the linguistic message, coded iconic message and non-coded iconic message. The result obtained are the shifting of meaning from the verbal and non-verbal signs of Addry Danuatmadja, both in terms of pronunciation, expression, and also the following attributes used as supporting elements of his performance as the host of “!nsert Investigasi”. This is summarized in seven key myths, such as the personal ego, materialistic interests, lifestyle, alignments, grade gap, capitalism in his nationalism, and the transformation of meanings that contain the ideology of capitalism, the political economy of the media, and colonialism. Key Words: Semiotics, Mythology, Ideology
REPRESENTASI USIA IDEAL PERNIKAHAN DALAM IKLAN TELEVISI (Kajian Semiotik Tentang Iklan KB Versi Televisi Episode “Pernikahan Dini”) Cosmas Gatot Haryono
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.1

Abstract

The fall of the Suharto government coupled with changes and reforms in various fields apparently it does not touch the family planning program. BKKBN noted, the population growth rate after the reform uncontrollable. Early marriage which contributed to high birth rate compared to previous years. Today, the government began to realize and seek to return the brakes on population growth rate, which until now at 2.6 percent. BKKBN various campaigns conducted through various media. One of the themes compelling ads and according to the researchers studied is a theme suited for early marriage. Advertising on television is about the love of a young woman who was rejected by his idol because of problems young age. The boy's love was finally accepted after he finish school and get a job. In this study, researcher used a qualitative research method with a semiotic approach to determine the meaning or message is behind the ad. Data collection method in this paper is a method of documentation, while the method of data analysis used in this paper is the method of semiotic analysis with a semiotic analysis is based on the theory of Roland Barthes, the meaning of the signified, signifier, denotation, connotation, and mythology. Results from this study revealed that the ad about KB represents marriage as an important step in life that must be prepared carefully. Not only is the right age factor alone, but more than that marriage must be accompanied by a readiness partner in terms of economic, health, and the future of generations in denotations and connotations. Proper preparation will only be obtained at the age that had been "ideal" or ready for marriage. Through these ads, BKKBN want to deliver message that early marriage is not an option and should be avoided. In addition, there is a changing targets and campaign goals KB change to young people than ever among the elderly or a new family. Keyword : semiotic, signified, signifier, denotation, and konotation
MITOLOGI BUDAYA PADA GELANG DUKACITA SEBAGAI ATRIBUT UPACARA KEMATIAN DALAM TRADISI TIONGHOA BANGKA DAN CINA BENTENG (Tinjauan Semiologi Barthes terhadap Makna Tanda pada Tradisi dan Mitos Leluhur Peranakan Tionghoa Indonesia) Rustono Farady Marta; Herlika Fransisca Wijaya
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.14

Abstract

The implementation of funeral ceremony has uniqueness, sanctity, and moral values contained in them in the form ceremony as a tradition as well as arts and myths that implied in it. Similarly, in the tradition of funeral ceremony among Peranakan Tionghoa Bangka (Chinese descendants of Bangka Province) and Cina Benteng (Chinese people living in Tangerang, Banten Province) of Indonesia. One of the arts and the myths is exemplified by a bracelet worn by Tionghoa Bangka and Cina Benteng community during the mourning. Even come from two different classes of Chinese society, both have the same view of the significance of the bracelet. This suggests there is a common thread between Tionghoa Bangka and Cina Benteng. The purpose of this study is to determine the meaning contained in the traditions and myths attached to the bracelet as one of the attributes of the death ceremony of Tionghoa bangka and Cina Benteng. This research uses theory of semiotics as formulated by Roland Barthes. This study used qualitative research method with descriptive analysis. The methodology used is semiotics. All data was collected by connecting the visible sign of the mourning bracelet as one of the attributes of the funeral ceremony, combined with literature studies. The research object consists of attributes which are used by Those who are Bangka Chinese and Cina Benteng, then the implied meanings are explored in depth and correlated with the arts in the ceremony tradition as well as the myths which developed as an Indonesian-Chinese’s heritage. Keywords: Mourning Bracelet, Tradition and Myth, Semiotic Studies
KONSTRUKSI MAKNA TUHAN MELALUI KARTUN DALAM KUIS ONLINE (Analisis Semiotika Kartun Kuis “Ketika Tuhan Menciptakan Saya” Yang Terdapat Pada Situs Web Vonvon Indonesia) Wa Ode Seprina
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.15

Abstract

Variety entertaining online quiz that is now easy to find and connect directly with social networking sites. Some of them often use cartoon as dayak appeal, but some cartoon character turns itidak presented in accordance with the values held by a society, which then affects how the cartoons were produced. Cartoons be a reflection of reality, where reality is undergoing a process of reproduction, which produces seuatu forms of representation depicted in the cartoon. The events described by the cartoons usually contain elements of humor or satire, such events are often not really happen. However, the form of representation contained in cartoons still take reality as the source. He is a reflection of the realities that exist in society. In the process of producing a cartoon, cartoonist produces a form of representation of reality. A form of representation that can not escape the influence of interests that arise from the media, the public, and of the cartoonists themselves. Order thinking is, therefore, lead to forms of representation that exist in the cartoon has a particular ideology. This opens up a space for researchers to construct ideologically owned by cartoons, through semiotics as a method in social research. In this study, researchers looked at how the representation of God in South Korean online media to view the position of God in society. Therefore, in interpreting signs in cartoons, researchers used a semiotic approach Barthes. Keywords: Cartoon, Semiotic, Representation of God
MAKNA OPTIMISME DALAM IKLAN POLITIK “WUJUDKAN MIMPI BERSAMA JOKOWI-JK” (Analisis Semiotika Saussure Pada Scene Yang Menunjukkan Tagline JOKOWI-JK ADALAH KITA) Indah Hapsari; Lasmery RM Girsang
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.12

Abstract

The aim of this study was to determine the meaning of the optimism contained in political advertising "Realize Dream Together Jokowi-JK" through the analysis of the signs of verbal and non-verbal contained in the advertisement. The method used in this research is descriptive qualitative study of semiotic analysis of Ferdinand de Saussure. Selected as a research method because semiotics can provide ample scope for interpretation to a study, in this study the ads "Realize Dream Together Jokowi-JK", so as to reveal the meaning of the optimism contained in the advertisement. The data in this study is qualitative data (data that is without numbers - numbers or numbers), so that data are substantive categories which are then interpreted by reference, references, and references - scientific reference. In the data analysis, the authors use elements of semiotics De Saussure to assess any signs contained in the advertisement, among others; signifier (markers) and the signified (signified); (2) form (shape) and content (content); (3) langue (language) and parole (speech, speech); (4) synchronic (synchronous) and diachronic (diachronic); and (5) syntagmatic (syntagmatic) and associative (paradigmatic). The relationship between these elements is analyzed into a significance of meaning that arise. From the analysis has been carried out, political advertising "Realize Dream Together Jokowi-JK" presents many social values in terms of both visual and audiovisual. The impression of the views of researchers considered a success because it can grab the sympathy of the public. Optimism is what hopefully will be able to unite all the people of Indonesia to jointly build the nation. Keywords: Semiotic, Politic Ad, Optimism meaning

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