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All Journal Jurnal Komunikasi Pembangunan Jurnal Ilmiah Komunikasi Makna Jurnal Komunikasi MUDRA Jurnal Seni Budaya Semiotika: Jurnal Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Widya Komunika: Jurnal Komunikasi Pendidikan
Rustono Farady Marta
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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REFLEKSI PLURALISME MELALUI FILM ANIMASI SI ENTONG SEBAGAI IDENTITAS BUDAYA INDONESIA Meta Sya; Rustono Farady Marta; Ido Prijana Hadi
Jurnal Riset Komunikasi Vol 3 No 1 (2020): Februari 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v3i1.102

Abstract

Indonesia is known as a country full of diversity, and it is united through the motto of the Indonesian people, namely “Bhinneka Tunggal Ika”. However, this motto must be maintained by introducing it to children from an early age. The use of technology can be utilized to introduce the motto through children's film animation. One of the Indonesian works who reflects the spirit of pluralism and displays cultural identity, namely Si Entong. The uniqueness shown in the Entong movie is the character of children who come from various ethnic groups and the use of dialect. Relying on the theory of identity negotiation was proposed by Stella Ting-Toomey, the authors' findings in the animated film "Si Entong" were elaborated with Phillip Mayring's qualitative content analysis method. This research rests on an interpretive paradigm to find three main elements of content analysis, including: abstraction, application and structuration. These three stages are identified by the researcher as a reflection of pluralism and cultural identity in the story of " Si Entong".
ANALISIS KOMUNIKASI PEMASARAN MELALUI STRATEGI BRAND ACTIVATION POND’S UNTUK MERAIH TOP BRAND AWARD 2013 Rustono Farady Marta; Pricillia Pricillia; Maria Fransisca Kosasih; Maria Christina Evelyn Iskandar
Jurnal Ilmiah Komunikasi Makna Vol 6, No 1 (2015)
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.6.1.22-30

Abstract

TOP Brand Award merupakan penghargaan tahunan yang prestisius untuk merek-merek terbaik. Pada tanggal 04 Maret 2013 merek POND’S diumumkan sebagai pemenang TOP Brand Award dalam kategori Sabun Pembersih Wajah, Pelembab Wajah, Krim Pemutih, Pembersih Wajah, Anti Aging. Berbagai aktivitas yang dilakukan mereka sesuaikan dengan kategori konsumen berdasarkan jenis produknya, seperti “POND’S Make It Happen”, “POND’S Teens Concert”, dan “POND’S Miracle Moment”. Penelitian ini ditujukan untuk mengetahui kegiatan brand activation yang dilakukan POND’S agar mampu menjangkau konsumen dan brand activation tersebut dikaitkan dengan keberhasilannya meraih TOP Brand Award 2013. Brand activation merupakan suatu kegiatan komunikasi yang terintergrasi sebagai solusi yang efektif untuk menggerakkan khalayak konsumen. Penelitian kualitatif ini menggunakan studi literature sebagai teknik pengumpulan data. Hasil dari studi ini menunjukkan bahwa kegiatan aktivasi merek POND’S telah berhasil bila ditinjau berdasarkan parameter media value event. Selain itu, hal menarik lainnya terdapat kaitan antara brand activation dengan TOP Brand, karena kriteria pemenang TOP Brand adalah mind share, market share, dan commitment share.Kata kunci : Brand activation, Top Brand 2013, kegiatan POND’S
Frekuensi Menonton Pemberitaan Televisi tentang Kematian Akibat COVID-19 Berkontribusi pada Kecemasan Mahasiswa di Kota Tangerang Rustono Farady Marta; Timotius Saliman; Helena Elmydea Shinta; Fiolita Desyana; Mufid Salim
Jurnal Komunikasi Pembangunan Vol. 20 No. 01 (2022): Februari 2022
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46937/20202239815

Abstract

Penelitian ini berkenaan dengan maraknya pemberitaan kematian akibat COVID-19 di televisi untuk diukur dampaknya dalam menciptakan kecemasan pada kalangan mahasiswa di Kota Tangerang dalam melakukan berbagai aktivitas kesehariannya. Tujuan penelitian ini untuk mengetahui kontribusi dari intensitas frekuensi menonton tayangan pemberitaan kematian akibat COVID-19 di televisi pada tingkat kecemasan mahasiswa kota Tangerang. Metode penelitian ini menggunakan paradigma positivistik dengan metode survei yang melibatkan kehandalan teknologi berjejaring terfasilitasi google form untukdisebarkan kepada mahasiswa Kota Tangerang. Penelitian ini dilakukan melibatkan sejumlah analisis terperinci, mulai dari Pengujian Validitas dan Reliabilitas instrumen riset, kemudian dilanjutkan dengan Uji Normalitas, Uji Heteroskedastisitas, hingga diakhiri dengan Uji T sebagai upaya pemerolehan jawaban atas hipotesis penelitian. Hasil penelitian ini menunjukkan bahwa adanya tingkat kecemasan akibat tontonan pemberitaan kematian akibat COVID-19 dengan frekuensi yang cukup sering. Sejalan dengan Hypodermic Needle Theory bahwa media massa mempunyai kekuatan yang sangat besar dalam membentuk perubahan perilaku manusia. Didukung pula Teori Kultivasi yang memandang bahwa semakin lama menonton televisi maka khalayaknya dapat membayangkan berita di televisi menjadi senyata-nyatanya terjadi pada diri dan/atau sekeliling terdekat kita. Hasil penelitian mengimplikasi bahwa pesan yang didistribusikan televisi mengenai Pandemi COVID-19 dapat memberikan efek kepanikan kepada khalayak. Temuan ini didukung oleh frekuensi khalyaak menerima informasi COVID-19 yang mempengaruhi tingkat kecemasan, sehingga perubahan perilaku dalam khalayak menjadi lebih jelas.
ANALISIS PENILAIAN PERILAKU KOMUNIKASI PESERTA DIDIK SEKOLAH MENENGAH PADA PELAKSANAAN UJIAN NASIONAL (Studi Kasus pada Sistem Manual-2014 dan Online-2015 di SMPK 2 Penabur Jakarta) RUSTONO FARADY MARTA; HARRIS CHRISTANTO
Jurnal Komunikasi Vol 10, No 1 (2016): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3601.597 KB) | DOI: 10.21107/ilkom.v10i1.1842

Abstract

ABSTRACTIn 2015, Ministry of Education and Culture, Republic of Indonesia did abreakthrough in the educational communication field, it is online-nationalexamination, known as computer based test. In Jakarta, implementation ofcomputer based test is coordinated by Provincial Education Board of DKIJakarta and caried out 30 schools which consist of 1 junior high school, 3senior high schools, and 26 vocational schools. SMPK 2 Penabur Jakarta wasthe first and chosen by government to run that new examination method. Thepurpose of this research is to know about comparison between paper basedtest in 2014 and computer based test in 2015 at SMPK 2 Penabur Jakarta,that was held on May 4 until 7, 2015. Selection of research subject was basedon psychological characteristic of 9 grade students in junior high school(14 – 15 years old) who prioritized to observe on. The research applied socialjudgment theory by Muzafer Sherif. This qualitative-descriptive research usedcase study method and based on constructivism paradigm. Data collection wasconducted by interview, Focus Group Discussion (FGD), and documentationstudy through online media. The result of this study shows that computer basedtest is more excellent than paper based test. SMPK 2 Penabur Jakarta gavepositive response for this innovation.Keywords: Educational Communication, National Examination, SocialJudgment, Junior High School Students.Judgment, Junior High School Students.
ONE-TO-ONE MARKETING CUSTOMIZATION PRODUK MAGNUM TIRAMISU AFFOGATO DENGAN MAXX COFFEE Andres Andres; Riska Audrya; Merline Huangcy; Rustono Farady Marta; Agus Daniar
Widya Komunika Vol 10 No 1 (2020): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2020.10.1.2744

Abstract

Gaya hidup masa kini yang paling digemari adalah budaya “ngopi” di beberapa kafe terkenal untuk kebutuhan unggahan di media sosial. Selain itu, budaya “ngopi” saat ini menarik beberapa brand lain untuk melakukan beberapa inovasi agar tidak tertinggal dengan trend saat ini. PT Unilever dengan produk makanannya, yaitu Magnum dari inovasi bekerja sama dengan Maxx Coffee membuat Magnum Tiramisu Affogato berbahan dasar tiramisu dengan kombinasi siraman kopi panas affogato. Berdasarkan uraian sebelumnya, maka penelitian ini menjawab rumusan masalah dan tujuan penelitian analisis strategi one-to-one marketing costum dalam produk magnum tiramisu affogato dengan metode penelitian semiotika. Dari hasil analisis, menyatakan Magnum Coffee mengembangkan inovasi berdasarkan keinginan pelanggan yang senang menikmati kopi, menggunakan teknik one-to-one marketing dengan jenis costumization. Dari hasil kolaborasi ini, akhirnya meningkatkan pemasaran bagi kedua merek, sehingga dapat disimpulkan kerjasama yang dilakukan oleh Magnum dan Maxx Coffee juga sebagai peningkatan citra dan meningkatkan penjualan terhadap produk mereka.
Komodifikasi Budaya Pria Jawa di Iklan Djarum 76 Versi “Om Jin Buat Zaskia Gotik Jatuh Cinta” Joshua Fernando; Rustono Farady Marta
Ultimacomm: Jurnal Ilmu Komunikasi Vol 10 No 1 (2018): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4508.198 KB) | DOI: 10.31937/ultimacomm.v10i1.883

Abstract

Djarum 76 is one of the leading cigarette brands in Indonesia and always actively use advertising as a means to promote their products to the public. Ad content that is often used by Djarum 76 is the figure of a light-bulb genie named "Om Jin" which used Javanesse traditional clothing. This study aims to know the commodification of Javanese men in the family which was portrayed in the figure of "Om Jin" in one of Djarum 76 ad versions titled "Om Jin Makes Zaskia Gotik Fall in Love - Glorious Kingdom MNCTV 25". This research looks at how the construction of meaning occurs using Barthes semiotics and analyzes the data with Hofstede’s Cultural Dimension. This research uses dialectical cross-cultural communication paradigm which integrates interpretive and critical paradigm with qualitative approach providing descriptive data. The result shows shifting of meaning in the process of cultural commodification of Javanese man character in Djarum advertisement. Keywords: Advertising, culture, semiotics, Javanese Men, commodification
PENGARUH CITRA MEREK CONVENIENCE STORE TERHADAP REPUTASI DI MATA KONSUMEN SELAKU PELAJAR SMA KRISTOFORUS 2 (Studi Komparasi antara 7-ELEVEN dengan LAWSON’S STATION Cabang Palem, Jakarta Barat) Rustono Farady Marta
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 2 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i2.9

Abstract

Along the development era, in which human needs are no longer centered on SANDAG, food, and shelter, but it is rather the actualization needs and communication. In order to meet these needs, is now a place that has a convenience store concept started mushrooming in various parts of the world, especially in Indonesia. Two of the many convenience stores most visited Indonesian teenagers are 7-Eleven and Lawson's Station.This is a disturbing desire to continue the previous studies researchers entitled "Brand Image Research Lawson's Station Branch Lodan on Current Student Perceptions UBM 2013-2014 School Year". Current research is focusing on the comparison between the 7-Eleven brand and Lawson's Station, where both convenience stores open more outlets in the same area, namely in commercial Taman Palem, West Jakarta. In addition, the researchers borrowed glasses respondents same as the research sample, ie from among students of high school students Christopher II. It is taken that the results of this study are objective and can be generalized as the hallmark of a quantitative approach. A total of 82 students who are at least two (2) times a week visit to the convenience store were included as respondents of the total population of 457.This research aims to examine the influence of both the brand image of the store to the reputation in the eyes of high school students Christopher II as consumers, then compare the differences in effect. The results of the study there were differences between the 7-Eleven brand image with palm branches Lawson's Station, West Jakarta, obtained through comparison of regression equations. There is a difference of 0.521 which Lawson's reputation over 7-Eleven outperform reputation in the eyes of high school students Christopher 2. Keywords: Brand Image, Convinience Store, 7-Eleven, Lawson’s Station, Reputation, Kristoforus 2 Senior High School Students
MITOLOGI BUDAYA PADA GELANG DUKACITA SEBAGAI ATRIBUT UPACARA KEMATIAN DALAM TRADISI TIONGHOA BANGKA DAN CINA BENTENG (Tinjauan Semiologi Barthes terhadap Makna Tanda pada Tradisi dan Mitos Leluhur Peranakan Tionghoa Indonesia) Rustono Farady Marta; Herlika Fransisca Wijaya
SEMIOTIKA: Jurnal Komunikasi Vol 9, No 1 (2015): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v9i1.14

Abstract

The implementation of funeral ceremony has uniqueness, sanctity, and moral values contained in them in the form ceremony as a tradition as well as arts and myths that implied in it. Similarly, in the tradition of funeral ceremony among Peranakan Tionghoa Bangka (Chinese descendants of Bangka Province) and Cina Benteng (Chinese people living in Tangerang, Banten Province) of Indonesia. One of the arts and the myths is exemplified by a bracelet worn by Tionghoa Bangka and Cina Benteng community during the mourning. Even come from two different classes of Chinese society, both have the same view of the significance of the bracelet. This suggests there is a common thread between Tionghoa Bangka and Cina Benteng. The purpose of this study is to determine the meaning contained in the traditions and myths attached to the bracelet as one of the attributes of the death ceremony of Tionghoa bangka and Cina Benteng. This research uses theory of semiotics as formulated by Roland Barthes. This study used qualitative research method with descriptive analysis. The methodology used is semiotics. All data was collected by connecting the visible sign of the mourning bracelet as one of the attributes of the funeral ceremony, combined with literature studies. The research object consists of attributes which are used by Those who are Bangka Chinese and Cina Benteng, then the implied meanings are explored in depth and correlated with the arts in the ceremony tradition as well as the myths which developed as an Indonesian-Chinese’s heritage. Keywords: Mourning Bracelet, Tradition and Myth, Semiotic Studies
RISET PERILAKU KONSUMEN PADA MAHASISWA AKTIF PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS BUNDA MULIA TAHUN AJARAN 2011 – 2012 SEBAGAI PENGUNJUNG LAWSON’S STATION-LODAN Rustono Farady Marta
SEMIOTIKA: Jurnal Komunikasi Vol 8, No 1 (2014): Jurnal Semiotika
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v8i1.940

Abstract

Business prospects for a concept of convenience stores are becoming increasingly brighter for business today. One brand of convenience stores emerging in Indonesia is Lawson's Station. The concept of practical and convenient place served to segment the youth market, in accordance with that carried the tagline "Your One Stop for Quality Time". Lawson's Station, which opened branches in the University of Bunda Mulia (UBM) in Jakarta at the end of 2011, then got a good response from the entire academic community UBM. It is evident from the many customers who come to visit every day. Therefore, the researchers wanted to know the consumer behavior is analyzed from three components (tri-component attitude model) include: cognitive, affective, and conative. This study uses quantitative methods, where the collection of primary data obtained through the questionnaire using a nominal scale data, and then supported by secondary data from observation, documentation, and supporting literature. Data analysis techniques that have been tested for validity and reliability of the research instrument deserves to be used, then engage students UBM communication science courses as a subject of study in itself.Keywords : Consumer Behaviour, Three Component Attitude Models, Lawson’s Station
ESENSI DAN PEMETAAN TEORETISASI MEDIA KOMUNIKASI DALAM PERSPEKTIF KARL MARX Rustono Farady Marta
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 02 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.833 KB) | DOI: 10.30813/bricolage.v2i02.839

Abstract

Perspective of Karl Marx lies in the viewpoint of the "economy", because the essence of the theory and its development include macro and micro scope as patterns of thought in economics. Marx as one of the most influential intellectuals of the time. Marx's theory has a direct impact upon closing of age on March 17, 1883 in London. Marx offers basic prepositions in the process theoryzing as normative ideological implications that has, among others through the social class differences were criticized on the conditions of exploitation of the proletariat by the bourgeoisie with the mental control of production in society and create a false consciousness among the proletariat. Marx believed that the mass media are owned by the public suprastuktur and media communications content is dominated by social class. Keywords: Media Communication Theorizing, Karl Marx Perspective
Co-Authors achiruddin hasibuan Agus Daniar Andres Andres Arni Ernawati Dwi Sasongko, Yohanes Probo Fernando, Joshua Fiolita Desyana HARRIS CHRISTANTO Helena Elmydea Shinta Herlika Fransisca Wijaya Ido Prijana Hadi Mailin Mailin Maria Christina Evelyn Iskandar Maria Fransisca Kosasih Merline Huangcy Meta Sya Mufid Salim Patricia Robin / Pinckey Triputra pricillia pricillia Riska Audrya Ruzqiyah Ulfa Syukur Kholil Timotius Saliman