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OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Published by Universitas Pasundan
ISSN : 25492284     EISSN : 25492284     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi is a scientific journal in Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pasundan that serves as a media for publication of ideas, studies and quality research results related to Economic and Economic Education at universities, high schools and vocational schools to support the achievement of educational goals National in the field of economic education.
Arjuna Subject : -
Articles 144 Documents
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ANALISIS ASIMETRIS INFORMASI: PERILAKU KONSUMEN PADA PASAR ONLINE Setyo Budiutono
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 7 No 2 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v7i2.8692

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis asimetri informasi dalam konteks perilaku konsumen di pasar online. Asimetri informasi terjadi ketika salah satu pihak memiliki akses yang lebih baik atau informasi yang lebih lengkap daripada pihak lain. Dalam pasar online, konsumen sering kali menghadapi keterbatasan informasi tentang produk atau penjual yang dapat mempengaruhi perilaku konsumen.Studi ini menggunakan pendekatan analisis untuk menjelajahi bagaimana asimetri informasi memengaruhi perilaku konsumen dalam pasar online. Melalui penelusuran literatur dan pengumpulan data, penelitian ini memperoleh wawasan tentang perilaku konsumen dalam mencari informasi, memilih produk, dan berinteraksi dengan penjual di lingkungan online.Hasil analisis menunjukkan bahwa asimetri informasi dapat memiliki dampak signifikan pada perilaku konsumen di pasar online. Konsumen seringkali mengandalkan sinyal dan tanda-tanda kualitas produk serta reputasi penjual untuk mengurangi ketidakpastian informasi. Konsumen juga dapat memanfaatkan ulasan pengguna dan rekomendasi untuk membuat keputusan pembelian yang lebih informasi.Selain itu, penelitian ini juga mengidentifikasi faktor-faktor yang dapat mempengaruhi perilaku konsumen dalam menghadapi asimetri informasi di pasar online. Faktor seperti kepercayaan, pengalaman sebelumnya, dan keandalan platform perdagangan elektronik dapat memainkan peran penting dalam membangun keyakinan konsumen dan mengatasi ketidakpastian informasi.Dengan memahami asimetri informasi dan perilaku konsumen di pasar online, penelitian ini dapat memberikan pandangan yang berharga bagi pelaku pasar, penjual, dan platform perdagangan elektronik. Temuan ini dapat digunakan untuk mengembangkan strategi pemasaran yang lebih efektif, meningkatkan kepercayaan konsumen, dan memfasilitasi pertukaran yang lebih efisien di pasar online. Kata Kunci: asimetri informasi, perilaku konsumen, pasar online, kualitas produk, reputasi penjual, ulasan pengguna.
PENGARUH MEDIA PEMBELAJARAN EKONOMI BERBASIS APLIKASI QUIZIZZ TERHADAP PENINGKATAN MOTIVASI DAN PRESTASI BELAJAR Firmansan Sanjaya; Yudho Ramafrizal; Saiful Almujab
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 7 No 2 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v7i2.8953

Abstract

This study aims to determine: (i) a description of quizizz application-based economic learning media (ii) a description of students' learning motivation (iii) a description of student learning achievement (iv) the effect of quizizz application-based economic learning media on increasing learning motivation (v) the effect quizizz application-based economic learning media to increase learning achievement in economics subjects class XI IPS SMAN 9 Bandung. The results showed that: (i) students agreed with the use of quizizz application-based learning media with an average percentage of 3.56, students' learning motivation was considered good with an average of 3.76, student learning achievement was included in the category good with an average of 84.91 (ii) there is an effect of 61.3% between quizizz application-based learning media on students' learning motivation with statistical analysis t count > t table (10.131 > 2.007) (iii) there is an effect of 53 .6% between quizizz on student achievement with statistical analysis t count > t table (8.671 > 2.004).
PENGARUH PENERAPAN METODE MIND MAPPING TERHADAP HASIL BELAJAR AKUNTANSI Veri Aryanto Sopiansah; Leni Maryani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 7 No 2 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v7i2.9145

Abstract

This study aims to determine the effect of applying the mind mapping method to learning outcomes in accounting. The research method used is the experimental method. Data collection techniques from this study included participant observation and learning achievement tests. The population in this study were class X students of the Accounting Study Program at Setia Bhakti Vocational High School, Bandung, totaling 54 students with a sample of all students. The results of this study indicate that there are differences in learning outcomes between the experimental group and learning that applies Mind Mapping and the control group with learning without applying Mind Mapping to accounting learning outcomes. The difference obtained is proven by testing the t-test hypothesis with the results tcount > ttable, where tcount is 2.134 and table is 1.68195. The implication of the results of this study is that teachers should apply the Mind Mapping learning method in teaching and learning activities in class, because the learning outcomes of Accounting applying Mind Mapping are better than without applying Mind Mapping.
PENGEMBANGAN BAHAN AJAR KEWIRAUSAHAAN BERBASIS DIGITAL MARKETING DENGAN MEDIA MARKETPLACE UNTUK MENINGKATKAN MINAT BERWIRAUSAHA MAHASISWA Afief Maula Novendra; Sri Marten Yogaswara; Aini Kusniawati
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 7 No 2 (2023): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v7i2.9150

Abstract

Development of Digital Marketing-Based Entrepreneurship Teaching Materials with Media Marketplace to Increase Student Entrepreneurial Interest. This development research aims to: (1) Develop digital marketing-based entrepreneurship teaching materials with marketplace media. (2) The steps for implementing digital marketing-based entrepreneurship teaching materials with marketplace media. This development research refers to the development design steps developed by Dick and Carey which were adapted by Gall et al. The development design is grouped into three development procedures, which include: (a) the planning stage (planning), (b) the design stage (design ), and (c) the development stage (development). This research produces (1) Digital marketing-based entrepreneurship teaching materials with the https://kantunwantun.com/ marketplace media and is equipped with instructions that can be accessed by students, (2) Implementation steps digital marketing-based entrepreneurship teaching materials with marketplace media https://kantunwantun.com. Suggestions in this study for the development of teaching materials are carried out within the campus internal environment, in the future continue research on developing teaching materials digital marketing-based entrepreneurship teaching materials with marketplace media involving lecturers , teachers and practitioners by conducting focus group discussions (FGD) and Marketplace https://kantunwantun.com/ in the future it will be more developed with attention to MSMEs and students to be able to collaborate to create new entrepreneurs.

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