Garuda - Garba Rujukan Digital

All

JABE (Journal of Applied Business and Economic)

JABE
Website

Published by Universitas Indraprasta PGRI

ISSN : 23564849 EISSN : 25286153 DOI : -

Core Subject :

JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic applications. It is hoped that JABE can become a media for academics and researchers to publish their scientific work and become a reference source for the development of science and knowledge.

Arjuna Subject : -

Articles 6 Documents

Search results for , issue "Vol 1, No 1 (2014): JABE" : 6 Documents clear

SUPPLY AND DEMAND IDENTIFICATION OF ECOTOURISM SECTOR (Case Study : Kota Bengkulu) Dhona Shahreza; Maria Wikantari; Dhian Tyas Untari
JABE (Journal of Applied Business and Economic) Vol 1, No 1 (2014): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Ecotourism is a prospective sektor of Bengkulu, and ecotourism development is the once focus concept to increase economic development. The aim of research is to identify supplay and demand of ecotourism sektor. And object research is Kota Bengkulu as a capital city of Bengkulu and also have a lot of potencial tourismproduct. Primary datas get from Bps Kota Bengkulu dan Dispar Kota Bengkulu. And secoundary datas get from observation at the research object. Descriptifve metode use to interprate data findings. The result of the research is to facilitate government of Kota Bengkulu to create a grand strategy of ecotourism sektor.

KAJIAN PERKEMBANGAN SEKTOR JASA dan SERAPAN TENAGA KERJA di DKI JAKARTA Novita Delima Putri; Fadillah Hisyam
JABE (Journal of Applied Business and Economic) Vol 1, No 1 (2014): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Salah satu indikator keadaan sosial ekonomi satu wilayah adalah keadaan ketenagakerjaan, tingkat kesempatan kerja di DKI Jakarta dari tahun 2011 sampai dengan 2013 terus mengalami peningkatan. Hal ini ditandai dengan adanya peningkatan jumlah penduduk usia kerja yang bekerja terus meningkat. Disisi lain dalam pekembangannya sektor jasa memiliki peran yang sangatsignifikan dalam perekonomian dunia begitu juga di DKI Jakarta.Dengan menggunakan data skunder yang berasal dari instansi terkait, kajian akan mendeskripsikan temuan berupa data sekunder yang meliputi gambaran umum propinsi DKI Jakarta, PDRB DKI Jakarta 3 tahun terakhir berdasarkan sektor usaha, dan serapan tenaga kerja berdasarkan sektor usaha.Kajian ini bertujuan untuk memberikan gambaran pertumbuhan sektor jasa di DKI Jakarta yang diiringi dengan besarnya sektor jasa dalam penyerapan tenaga kerja di DKI Jakarta, mengingat masalah ketenagakerjaan merupakan permasalahan yang dihadapi oleh hampir semua negara berkembang seperti salah satunya Indonesia.

e-Marketing: Alternatif dalam Pengembangan UMKM di Indonesia Sumardi Sumardi
JABE (Journal of Applied Business and Economic) Vol 1, No 1 (2014): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

UMKM adalah salah satu sektor yang memberikanmanfaat besar baik bagi daerah maupun masyarakat, dengan kemampuannya untuk menyerap banyak tenaga kerja, sektor ini menjawab ketimpangan antara pertumbuhan penduduk usia produktif dengan ketersediaan lapangan pekerjaan, selain itu UMKM jugamempunyai kontribusi positif dalam meningkatkan PDB suatu daera. Permasalahan yang sering ditemukan dalam pengembangan sektor UMKM adalah masalah pemasaran. Perkembangan jaman internet semakin dikenal secara luas oleh masyarakat Indonesia pada khususnya.E-Marketing adalah segala usaha yang dilakukan untuk melakukan marketing suatu produk atau jasa dengan menggunakan media Internet. Dalam perkembangannya internet menjadi salah satu media yang sangat efektif dalam mempromosikan sebuah produk yang pada akhirnya dapat mendukung penjualan sebuah produk. Dengan metode deskriptif dan menggunakan data – data skunder yang didapat dari instansi terkait, kajian ini diharapkan dapat memberikan gambaran bahwa e-marketing merupakan salah satu alternatif pemasaran dengan peluang pasar yang masih sangat luas.Keyword: E-marketing, kewirausahaan, internet

IMPLEMENTASI BALANCED SCORECARD di KOPERASI KARYAWAN dan DOSEN UNIVERSITAS INDRAPRASTA PGRI (UNINDRA) Akhmad Sefudin; Hendro Prasetyono; Arif Sasmoko
JABE (Journal of Applied Business and Economic) Vol 1, No 1 (2014): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

This study aims to implement the Balanced Scorecard in Cooperative Employees and University Lecturer Indraprasta PGRI (UNINDRA). The first stage of this study was to measure the performance of Cooperative Employees and University LecturerIndraprasta PGRI the Balanced Scorecard approach continues to find a conclusion whether the Balanced Scorecard can be implemented in a cooperative.The research method used is mixed methodolgy (combined method). Quantitative methods are used to measure the performance of cooperative descriptive and qualitative methods are used to obtain cooperative conclusion and management experts on the implementation of the Balanced Scorecard in the cooperative. Techniques of data collection using a questionnaire (quantitative) and Focus Group Discussion (FGD) for qualitative.The results of performance measurement and Lecturers EmployeesCooperative Unindra the Balanced Scorecard approach as follows: the financial perspective with indicators of current ratio, total debt to asset ratio and net profit margin be weighted 25%, the customer perspective with the indicator member growth, customer satisfaction and student members gain weight 7%, internal business process perspective with the indicators of innovation, the process of operation and after-sales services weights 8.6 and get the perspective of growth and learning with indicators of employee satisfaction, employee retention and productivity of employees earn 11.2% weighting. The total score performance and Lecturers Employees Cooperative Unindra the Balanced Scorecard approach was 51.8%. In conclusion the performance of Cooperative Employees and Lecturer Unindra in 2013 measured by the Balanced Scorecard approach are in a position less amounted to 51.8% can be categorized as a business entity that has an unhealthy level of health (BB). Implementation of BalancedScorecard in the cooperative could not be concluded or not because when progress reports are prepared FGD has not done

KELEMBAGAAN USAHA MIKRO KECIL DAN MENENGAH DAN PEMBANGUNAN EKONOMI MASYARAKAT Indra Suyahya
JABE (Journal of Applied Business and Economic) Vol 1, No 1 (2014): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Generally the number of entrepreneurs reached 3,75 million as per January 2012 or 1,56 percent of the total population of Indonesia. In 2010, there were still 0,24 percent while the Government is targetting the ratio of the number of entrepreneurs in Indonesia could reach 2,50 percent in 2013.Once problem to increase Small and Medium Enterprise is about the SME Institutional. By using descriptive methods and use the secondary data, research was designed to answer the following research problem:bureauctic system, capital problem, networking and ma rke tin g problem and also human resources capability to manage business unit . The result of study showed that there is a lo t of issues related to SME development and the cooperation on an SME institutional involving all related agencies needed to devel op s mall and medium enterprises and also give economic impact on the community reinforcement.

REDEFINISI BAURAN PEMASARAN (MARKETING MIX) “4P” KE “4C” (Studi Kasus Pada Universitas Indraprasta PGRI) Akhmad Sefudin
JABE (Journal of Applied Business and Economic) Vol 1, No 1 (2014): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Konsep pemasaran terus berevolusi, hal ini terjadi karena semakinberkembangnya prilaku pasar dan semakin berkembangnya cangkupan ilmu pengetahuan begitu juga pada ilmu pemasaran. Kajian ini merupan sebuah conzeptual paper yang akan menberi gambaran tentang pergerseran 4P menuju 4C dan penerapan 4C yang telah dilakukan oleh Universitas Indraprasta PGRIdalam usahanya dalam mengkatkan kualitas dan kuantitas layanan. Dengan menggunakan data – data skunder yang merupakan kajian pustaka dati beberapa teks book dan publikasi lainnya, diharapkan kajian ini dapat memberikan kontribusi positif bagi perkembangan ilmu pemasaran.

Page 1 of 1 | Total Record : 6

Filter by Year

2014 2014

Filter By Issues

All Issue Vol 9, No 4 (2023): JABE (Journal of Applied Business and Economic) Vol 9, No 3 (2023): JABE (Journal of Applied Business and Economic) Vol 9, No 2 (2022): JABE (Journal of Applied Business and Economic) Vol 9, No 1 (2022): JABE (Journal of Applied Business and Economic) Vol 8, No 4 (2022): JABE (Journal of Applied Business and Economic) Vol 8, No 3 (2022): JABE (Journal of Applied Business and Economic) Vol 8, No 2 (2021): JABE (Journal of Applied Business and Economic) Vol 8, No 1 (2021): JABE (Journal of Applied Business and Economic) Vol 7, No 4 (2021): JABE (Journal of Applied Business and Economics) Vol 7, No 3 (2021): JABE (Journal of Applied Business and Economics) Vol 7, No 2 (2020): JABE (Journal of Applied Business and Economics) Vol 7, No 1 (2020): JABE (Journal of Applied Business and Economics) Vol 6, No 4 (2020): JABE (Journal of Applied Business and Economics) Vol 6, No 3 (2020): JABE (Journal of Applied Business and Economics) Vol 6, No 2 (2019): JABE Vol 6 No 2 Vol 6, No 1 (2019): JABE Vol 5, No 4 (2019): JABE Vol 5, No 3 (2019): JABE (Journal of Applied Business and Economic) Vol 5, No 2 (2018): JABE (Journal of Applied Business and Economic) Vol 5, No 1 (2018): JABE (Journal of Applied Business and Economic) Vol 4, No 4 (2018): JABE Vol 4, No 3 (2018): Journal of Applied Business and Economics Vol 4, No 2 (2017): JABE Vol 4, No 1 (2017): JABE Vol 3, No 4 (2017): JABE Vol 3, No 3 (2017): JABE Vol 3, No 2 (2016): JABE Vol 3, No 1 (2016): JABE Vol 2, No 4 (2016): JABE Vol 2, No 3 (2016): JABE Vol 2, No 2 (2015): JABE Vol 2, No 1 (2015): JABE Vol 1, No 4 (2015): JABE Vol 1, No 3 (2015): JABE Vol 1, No 2 (2014): JABE Vol 1, No 1 (2014): JABE More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA