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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 165 Documents
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DAMPAK RESPON LINGKUNGAN BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA BLOSSOM FACTORY OUTLET Raeni Dwi Santy
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.387

Abstract

Business in this globalization era has became a challenge for every business world to increase their performance and the business‟ quality to hold them in a big competition. The way to take over the market share is by depending our customer. Every entrepreneurs are faced with a harder life challenge in operating their business to survive their company and they can develop their business which has been operated for a longtime. And if this situation is connected with the customer buying behavior , so the company have to pay attention the other environment. The capability of spending money make a person feel to have a power. Sometimes the customer doesn‟t feel uncertainly with their decision in buying a product and asking for a help from the other person to choose about the product which want to be bought.The research of this study are: (1) to assess the responses of respondent regarding Blossom Factory Outletstore environment . (2) to assess the impulsive buying behavior of Blossom Factory Outlet. (3) to know how big about the impact of store environment toward impulsive buying behavior at Blossom Factory OutletThe method which is used in this research is descriptive and verification methods with a sample of 100 people who are the visitors of Blossom Factory Outlet, and using linear regression analysis to determine the mathematical model, the product moment correlation analysis (pearson) for calculating the level of closeness of relationship, determination analysis to know about the effect. the author use SPSS 13.0 version for windows to facilitate in the data processing. The results of this research can be found with a simple linear regression equation is Y = 93.894 + 1.499 X. The correlation between store environment with Impulsive buying behavior is strong and has a positive relationship. The magnitude of store environment impact toward the impulsive buying behavior is 43.9% and the balance of 56.1% was influenced by the other factors which are not examined by author such as (1)The product price which is demanded, (2) Service quality for the consumer , (3) intense competition in the same business world. Thus the better store environment will increasingly impact on the level of impulsive buying behavior .Key words : Store Environment ,impulsive buying, customer behaviour
ANALISIS CITRA MEREK T-SHIRT SUFFERAGE INC PADA CLOTHING SUFFERAGE INC CIMAHI Windi Novianti; Saiful Anwar
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 3 No 1: April 2013
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v3i1.408

Abstract

Industri yang mengalami perkembangan yang cepat salah satunya yaitu pakaian jadi, diantaranya disebut serta dikenal dengan nama clothing. Sekarang ini banyak produk pakaian jadi dipasaran dan ditawarkan dengan berbagai macam merek yang berbeda. Sufferage Inc merupakan salah satu merek pakaian jadi (clothing). Sebagai produsen pakaian jadi, Sufferage Inc Cimahi dituntut untuk selalu mengikuti perkembangan jaman, seiring dengan kebutuhan dan keinginan konsumen yang selalu berubah dan berkembang. Perusahaan juga haruslah mempertahankan konsumen dan sedapat mungkin harus mendapatkan serta menarik konsumen baru.            Penelitian ini bertujuan untuk mengetahui tanggapan responden dalam hal ini konsumen Sufferage Inc tentang Citra Merek t-shirt Sufferage Inc. dilakukan dengan menggunakan metode deskriptif. Analisis pengumpulan data melalui melihat buku-buku referensi data perusahaan dan lain-lain untuk mendapatkan dasar pengertian serta teori-teori yang diperlukan sebagai perlengkapan data utama yang berhubungan dengan dasar penelitian.            Berdasarkan hasil penelitian mengenai citra merek t-shirt pada Sufferage Inc. Maka diperoleh score dinyatakan baik.
PENGARUH IKLAN MELALUI MEDIA TELEVISI TERHADAP SIKAP KONSUMEN DALAM MEMBELI PRODUK MOTOR YAMAHA X-RIDE MOTOR CIMAHI Advertisements Through Television Media Influence on Consumer Attitudes Motor Products Buying Yamaha X-RIDE Motorcycle In Perdana Cimahi Fahd Yudhanegoro; Tristanti Handayani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 1: April 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i1.424

Abstract

Penggunaan iklan yang baik akan berdampak kuat dalam menarik sikap konsumen untuk membeli suatu produk. Tujuan penelitian ini adalah  untuk mengetahui bagaimana tanggapan reponden terhadap pelaksananan penayangan iklan Motor Yamaha X-RIDE di media televisi, bagaimana sikap responden dalam membeli motor yamaha X-RIDE, dan untuk mengetahui besarnya pengaruh penayangan iklan Yamaha X-RIDE di televisi terhadap sikap responden dalam membeli produk Motor Yamaha X-RIDE MOTOR CIMAHI.Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Variabel Independent dalam penelitian ini adalah Iklan melalui media televisi, dengan indikator yang digunakan adalah isi pesan, struktur pesan, format pesan, dan sumber pesan. Sedangkan variabel dependent dalam penelitian ini adalah sikap konsumen dalam membeli produk Motor Yamaha X-RIDE , dengan indikator yang digunakan adalah Kognitif yang terdiri dari kesadaran dan pengetahuan tentang motor Yamaha X-RIDE , afektif yang terdiri dari ketertarikan dan kesukaan terhadap keberadaan produk motor Yamaha X-RIDE , kesediaan mencoba produk motor Yamaha X-RIDE , serta konatif yaitu kesediaan untuk memakai produk motor Yamaha X-RIDE dan keterpercayaan memakai produk motor Yamaha X-RIDE . Yang menjadi populasi dalam penelitian ini adalah konsumen di  PERDANA MOTOR CIMAHI berjumlah 108 konsumen. Sedangkan sampel dalam penelitian ini berjumlah 52. Analisis yang digunakan analisis regresi linier sederhana, analisis korelasi, analisis koefisien determinasi, dan pengujian hipotesis menggunakan uji t.Hasil analisis data dengan menggunakan SPSS 13 For Windows, menunjukkan bahwa Iklan melalui media televisi memberikan pengaruh yang cukup kuat sebesar 38,1% terhadap sikap konsumen dan sisanya sebesar 61,9% adalah pengaruh dari faktor-faktor lain yang diabaikan penulis dalam penelitian. Kata kunci :       Iklan Melalui Media Televisi, Isi Pesan, Struktur Pesan, Format Pesan, Sumber Pesan, Sikap Konsumen, Kesadaran, Pengetahuan, Ketertarikan, Kesukaan, Keterpercayaan, Kesediaan. 
FAKTOR - FAKTOR YANG MEMPENGARUHI KINERJA MANAJERIAL (Studi Kasus Pada Perusahaan Daerah Air Minum di Wilayah III Cirebon Kartono Kartono
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 6 No 1: April 2016
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v6i1.451

Abstract

Abstrak
PENGARUH STORE ATMOSPHERE, PRODUCT ASSORTMENT DAN HARGA TERHADAP MINAT BELI PADA TRANSMART CARREFOUR BUAH BATU BANDUNG Rinrin Karina Rakhmawati; Arlin Ferlina Mochamad Trenggana
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 8 No 2: Oktober 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.215 KB) | DOI: 10.34010/jurisma.v8i2.1000

Abstract

Abstract Transmart Carrefour Buah Batu Bandung is one of Transmart Carrefour branches which has a modern store atmosphere strategy, the assortment and availability of products with the appropriate price. Transmart Carrefour Buah Batu Bandung trying to increase consumer purchase intention. Visitors has another purpose than shopping that creates lack of interest in purchasing. This research aims to analyze store atmosphere, product assortment and price towards purchase intention in Transmart Carrefour Buah Batu Bandung and its influence. Variables in this research consist of independent variable store atmosphere, product assortment and price. Dependent variable in this research is purchase intention. The method uses quantitative with descriptive verification type. Sampling with non-probability sampling technique and accidental sampling type. The population is 1,605 people and the sample is 100 respondents. This research used descriptive analysis and multiple linear regression. Descriptive analysis showed that all variables obtained good category. The results of regression analysis, and coefficient of determination, it can be concluded that store atmosphere, product assortment and price has a significant effect on purchase intention of 42,7%. Hypothesis test shows that three variables has a significant effect on purchase intention simultaneously and only store atmosphere that partially doesn’t have a significant effect on purchase intention. Keywords: Purchase Intention, Product Assortment, Store Atmosphere
Consumer Satisfaction and Consumer Loyalty Analysis (Case Study of Rama Palu) Hilda Monoarfa
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 3 No 1: April 2013
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v3i1.403

Abstract

This is a research which observes the relationship between customer satisfaction and their loyalty to Rama Hotel. The customer satisfaction is measured through some attributes such as, attributes related to the product, attributes related to the service, and attributes related to the purchase. Meanwhile, the loyalty of its brand is measured through habitual behaviour, switching cost, satisfaction, liking of the brand and commitment. The result of the research reveals that customer satisfaction levels to Rama Hotel tends to be good. Some attributes still have a variety of high grade, and there is a positive causal influence that is significant between the customer satisfaction and the loyalty of the brand. Thus, the result of the research is relevant and at the same time supports the theory of brand loyalty.Keywords: satisfaction, brand loyalty.
PENGARUH BAURAN ECERAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BUTIK BATIK TRUSMI DI CIREBON Rizki Zulfikar; Arionita Chasti
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 1: April 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i1.419

Abstract

 Retailing Mix is one of the factors that influence consumer purchase decisions on retailing. One of the important strategy in retailing is to know what the factors that influences consumer purchasing decisions while buying a product. This study research used to obtain an overall picture of the execution on retailing mix at Butik Batik Trusmi while the goal is to know how size and how much influence of consumer purchasing decisions at Butik Batik Trusmi in Cirebon. To answer this research, descriptive analysis and verification by quantitative analysis had done, and the data used of preparation in this thesis was obtained by conducting interviews, observations, surveys, and distribution of questionnaires. And the software to analyzed data was using SPSS 15 For Windows. While the sample had 50 people next hypothesis test results revealed the existence of significant influence of r = 0.812 between the retailing mix and consumer purchasing decisions proved by obtaining thitung was 9,70 and greater than ttable = 2,011. Based on the research found that the magnitude of the role on retailing mix to the consumer purchasing decisions at Butik Batik Trusmi in Cirebon is 65,93% and the balance of 34,07% is the influence of other factors that the authors neglected in this research. In a total score of respondents retailing mix has a score value 81,17, the value is included in both categories while the consumer purchasing decision is fair and can be seen from the percentage of the total score indicating a relatively good value that is equal to 82,10. Keyword: Retailing Mix, Consumer Purchasing Decisions 
Dampak Strategi Diferensiasi Terhadap Loyalitas Pelanggan Pada Distro Episode Clothing Bandung Arionita Chasti; Tristanti Handayani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 4 No 1: April 2014
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v4i1.435

Abstract

Dalam mengatasi persaingan suatu perusahaan harus mempunyai strategi-strategi dalam mempertahankan Pelanggan,  Episode Clothing    Bandung adalah suatu perusahaan yang bergerak dalam industri pakaian dan asesoris berjenis sketter. Episode Clothing    Bandung menerapkan strategi diferensiasi di perusahaan nya. makadari itu penulis mengambil judul dampak strategi diferensiasi terhadap loyalitas pelanggan Distro Episode Clothing  Bandung .Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Metode deskriptif yaitu metode yang menggambarkan  apa yang dilakukan berdasarkan faktor-faktor atau kejadian-kejadian pada objek yang diteliti, untuk kemudian diolah menjdai data-data selanjutnya dilakukan suatu penelitian yang sehingga pada akhirnya dihasilkn suatu kesimpulan, sedangkan verifikatif yaitu metode yang dilakukan untuk menguji hipotesis dengan menggunakan perhitungan statistika koefisien korelasi rank spearmanBerdasarkan hasil penelitian dapat diketahui bahwa tingkat hubungan antara strategi diferensiasi dengan loyalitas cukup kuat dan searah. Dampak strategi diferensiasi terhadap loyalitas pelanggan diperoleh hasil sebesar 39,81% sedangkan sisanya 60,19% dipengaruhi oleh faktor lain.  Kata Kunci : Strategi Diferensiasi dan Loyalitas Pelanggan 
PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA JG MOTOR YAMAHA CAB.ASIA AFRIKA BANDUNG Muhammad Iffan; Lia Yulianti
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 7 No 1: April 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.19 KB) | DOI: 10.34010/jurisma.v7i1.469

Abstract

Lokasi adalah tempat dimana perusahaan harus bermarkas melakukan operasi. Sedangkan keputusan pembelian adalah proses penyelesaian masalah yang terdiri menganalisa atau pengenalan kebutuhan dan keinginan, pencarian informasi, penilaian sumber-sumber seleksi terhadap alternative pembelian, keputusan pembelian, dan perilaku setelah pembelian. Tujuan dari penelitian adalah untuk mengetahui : (1) tanggapan responden tentang lokasi JG Motor cab. Asia Afrika, (2) tingkat keputusan pembelian konsumen pada JG Motor Cab. Asia Afrika, (3) pengaruh lokasi terhadap keputusan pembelian pada JG Motor Cab. Asia Afrika. Metode yang digunakan dalam penelitian ini adalah metode survey method dan explanatory research. Sifat penelitian deskriptif dan verifikatif. Sampel dalam penelitian ini berjumlah 95 responden, diambil dengan teknik stratified random sampling. Teknik pengumpulan data menggunakan wawancara, observasi, dan kuesioner. Pengolahan data menggunakan program Excel dan SPSS 15 For Windows. Hasil penelitian menunjukan bahwa lokasi berpengaruh terhadap keputusan pembelian dengan kontribusi sebesar 43,7%, sedangkan 56,3% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dalam uji hipotesis diperoleh nilai t hitung lebih besar dari t table, dengan demikian H0 ditolak dan H1 diterima, artina lokasi mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Kata Kunci : Lokasi dan Keputusan Pembelian
PREDIKSI KEBANGKRUTAN DENGAN MENGGUNAKAN METODE ALTMAN Z-SCORE MODIFIKASI PADA PERUSAHAAN BUMN GO PUBLIC SEKTOR FARMASI DI INDONESIA MAIYALIZA MAIYALIZA
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 5 No 2: Oktober 2015
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v5i2.398

Abstract

This study aims to test the prediction of insolvency in the BUMN’s farmation Company which listed on Indonesia Stock Exchange. The Altman Z-Score modification method used to see the prediction of companies bankruptcy in the 2008-2013 periods. The analysis technique used is the predictive model of Altman Z – Score modification (1995, which it applies four variables X1 (working capital to total assets), X2 (retained earnings to total assets), X3 (earning before interest and tax to total assets), X4 (market value of equity to total liabilities). It has the formula Z” = 6,56X1 + 3,26X2 + 6,72X3 + 1,05X4 within the Z – Score assessment criteria Z – Score < 1,1 is categorized bangkrupt companies. 1,1 < Z – Score < 2,6 are in “grey area”. Z – Score > 2,6 is categorized as a very healthy company. During the observations point start from 2008 to 2013 point out that PT Kimia Farma (Persero) Tbk categorized was “healthy” because its Z-score is above 2,6. While PT. Indofarma (persero) Tbk in 2008 – 2010 positionedat “grey area” category because of its Z – Score was not reached up 2,6.Meanwhile in 2011 and 2012 were categorized as a healthy companies considered by its value of Z – Score that reach 3,10 and 4,00. And 2013 the Z – Score of PT Indofarma (persero) Tbk decreases againto be1,47. Over all, PT Indofarma (Persero) Tbk is categorized at the “grey area” position.

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