Jurnal Manajemen Bisnis Krisnadwipayana
Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi manajemen produksi dan operasional, manajemen pemasaran, manajemen sumber daya manusia, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharapkan berbagai hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat , yaitu bagi pengembangan ilmu manajemen dan bisnis, sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya, dan bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
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<![CDATA[EVALUASI PROGRAM/PROYEK PENGEMBANGAN KAWASAN EKONOMI KHUSUS SEI MANGKE DALAM RANGKA PELAKSANAAN KEBIJAKAN MP3EI 2011-2025 DI KORIDOR EKONOMI SUMATERA ]]>
<![CDATA[firrean firrean]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.176
<![CDATA[Special Economic Zones (SEZ) is a region with certain limits within the jurisdiction of Indonesia which is set to perform economic functions and obtain certain facilities. One SEZ developed in North Sumatra Province and included in the National Strategic Area (KSN) Medan - Binjai - Deli Serdang - Karo is SEZ Sei Mangke. SEZ Sei Mangke is defined in PP 29 of 2012 on 27 February 2012 and is the first KEK in Indonesia which was inaugurated its operation by President Joko Widodo on January 27, 2015. KSN Mebidangro itself is an area of priority spatial arrangement because it has a very important influence nationally against state sovereignty, defense and state security, economic, social, cultural, and / or environment, including areas designated as world heritage. This research is an evaluative research intended to find out the end of a policy program in order to determine recommendation of last policy by using CIPO model which includes four stages: (1) context, (2) input, (3) process, and (4) output. The research method used is case study by applying qualitative research that aims to make an accurate interpretation of the characteristics of the object under study. Findings on the evaluation context indicate that the program is generally running well, but some aspects of synergy and policy optimization as well as financing support from central and local government need to be improved. In the input evaluation, and evaluation process some aspects need to be improved because the findings show the weakness of some aspects is the result of lack of synergy and optimization of policy and support from local government. Interesting from the evaluation of ouput is that with some weaknesses in the input and process components, it turns out the evaluation findings ouput show Seek Mangke SEZ development can still run well. The recommendation of this research is to improve the quality of policy synergy / program of SEZ Seek development by improving several aspects that are categorized in each stage of evaluation]]>
<![CDATA[PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING ]]>
<![CDATA[Nuridin, SE., MM.]]>;
<![CDATA[Dwi Ardika Prayudha]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.171
<![CDATA[This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.]]>
<![CDATA[PERAN PERKEMBANGAN TEKNOLOGI DIGITAL PADA STRATEGI PEMASARAN DAN JALUR DISTRIBUSI UMKM DI INDONESIA ]]>
<![CDATA[Devi Krisnawati]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.175
<![CDATA[The aim of this study is to describe the interchanging role of digital marketing and traditional marketing as the key marketing strategi and marketing mix of the Small Medium Enterprise in Indonesia. The study using qualitative descriptive methods with case study ‘Kepiting Nyinyir’, one of Small Medium Enterprise in Jakarta. The result of this study found significant role of digital technology supported the distribution channel of Small Medium Enterprise to expand the business. Digital marketing as the new concept and perspective is interchanging the role of traditional marketing by balancing online and offline activities. The interchanging role of digital marketing and traditional marketing showed shifting in marketing strategy, from segmentation and targeting to customer community confirmation, brand positioning & differentiation to brand clarification of character and codification, tactical marketing mix (product, place, price & promotion) to connected marketing mix (co-creation, communal activation, currency & conversation).]]>
<![CDATA[PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN NASABAH PT. BANK PERKREDITAN RAKYAT GRACIA MANDIRI BEKASI TIMUR ]]>
<![CDATA[Dr. Iwan Kurniawan Subagja, SE., MM.]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.170
<![CDATA[In the current era of globalization the level of competition in the business world becomes increasingly tight. Many are doing small businesses that require capital, or small businesses that are developing to increase the ability of an increasing economy. This relates to one of the most important objectives and should be undertaken by all types of business: maintaining the viability of the company over a long period of time (going concern), business activities sometimes, visiting some things with competition to gain additional capital. This also makes it a challenge for bank companies to showcase their brand and quality of service that is superior and satisfactory to the purpose and number of customers. This study aims to describe the quality of service and corporate image to customer satisfaction PT. Bank Perkreditan Rakyat Gracia Mandiri Bekasi Timur. Samples and this research lied 100 respondents with sampling technique purposive sampling. The method of analysis used are description and regression analysis. The results showed that the quality of service and corporate image include customer satisfaction.]]>
<![CDATA[PENGARUH INFLASI, NILAI TUKAR, CURRENT RATIO (CR) DAN DEBT TO EQUITY RATIO (DER) TERHADAP HARGA SAHAM (Studi Kasus Pada PT. Eratex Djaja, Tbk Periode 2009-2011) ]]>
<![CDATA[Muhammad Gusvarizon]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.168
<![CDATA[This study entitled "Influence Analysis of Inflation, Exchange Rate, Current Ratio (CR) and Debt to Equity Ratio (DER) on Stock Price (Case Study At PT Eratex Djaja, Tbk Listed on Indonesia Stock Exchange Period 2009 - 2011). In this research use survey research method with correlational and predictive approach. By taking sample that is PT. Eratex Djaja, Tbk Listed on Indonesia Stock Exchange Period of quarter 2009 - 2011. To solve the problem by analyzing and testing the relationship and influence between independent variable to dependent variable used by causalistic model through regression analysis with the help of SPSS 14.0. The result of this research is simultaneously Inflation, Exchange Rate, Current Ratio (CR) and Debt to Equity Ratio (DER) have positive and significant influence to Stock Price. Partially that: Inflation gives effect to Stock Price with influence of 44% (strong enough), Exchange Rate gives influence to Share Price with influence of 56% (strong enough), Current Ratio (CR) gives effect to Stock Price with influence equal to 76% (strong) and Debt to Equity Ratio (DER) give effect to Share Price with influence equal to 71% (strong).]]>
<![CDATA[PENGELOLAAN MODAL MANUSIA DALAM KAITANNYA DENGAN MANAJEMEN KINERJA ]]>
<![CDATA[Amanda Setiorini,MM.]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.173
<![CDATA[Globalization changes the business environment, which demands change from every business organization involved, to succeed in the new environment. For that purpose, human resource management needs to be directed to the development of human capital, which assumes employees as assets, not costs, for the company. The implication is that management needs to recognize each of its employees in order to maximize their potential and manage it to be a competitive advantage. This is where performance management plays a very important role.]]>
<![CDATA[PENGARUH KOMPETENSI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT. MUTIARA AGUNG ]]>
<![CDATA[Muhammad Irawan Noor, M.Si.]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.177
<![CDATA[The purpose of this study was to determine how the influence of competence and motivation to employee performance PT. Mutiara Agung. The research method was used by Explanatory Analysis approach that explains the causalistic relationship between variables. Sampling technique was using Slovin formula which further in sampling with simple random sampling method. This can be done because the characteristics of respondents in this research was homogeneous, that is the employees of PT. Mutiara Agung. Based on the results of this research, there is a significant influence between competence and motivation variables to employee performance PT. Mutiara Agung, with using F test, where F count is bigger than F table (38,365> 3,214). Conclusion: There is significant influence which is explained by result from R square is 0,641 which mean that competence and motivation variable give contribution equal to 64,1% to employee performance variable, while the rest equal to 35,9% was donated by other variable which not examined. Suggestions that the authors convey to the company is the competence contained in the company should still be improved and the leader provides motivation to employees such as with rewards on employees' achievment.]]>
<![CDATA[PRAKTIK MANAJEMEN RANTAI PASOKAN DI INDUSTRI KELAPA SAWIT DI INDONESIA ]]>
<![CDATA[Wiwik Rachmarwi, ST., MBA.]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.174
<![CDATA[The palm oil industry has become an important industry for the Indonesian economy. The palm oil industry has the potential to generate significant economic and social development in Indonesia. Palm oil is the second most successful agricultural product in Indonesia after rice, and is the largest agricultural export. The industry consists of interrelated business activities that produce various palm oil products. Therefore, in order for these firms to operate efficiently along their supply chain, they need a better approach in their supply chain management. Therefore, this paper aims to propose a research framework to investigate supply chain practices in the palm oil industry. This research framework needs to be tested using the data of palm oil industry companies in Indonesia, because this framework is slightly different from other industries]]>
<![CDATA[ANALISIS PERBANDINGAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH KPR KONVENSIONAL ATAU KPR SYARIAH ]]>
<![CDATA[saminem saminem]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.172
<![CDATA[The purpose of the study is to examine the factors influencing the customer to choose home financing in East Jakarta. Then compare if there are any significant differences between the driving factors influencing the customer in selecting conventional home financing or Islamic home financing. Distributing questionnaires were carried out on respondents to collect the primary data. This data were processed by using Statistical product and Service Solution (SPSS) 20.0 for windows. The indicators were using are the level of awareness, the knowledge of the product, marketing strategy, the perception toward the product, product features, and the service quality. In the analysis using means compare independent sample t-test and discriminant analysis. The finding revealed that there were no significant differences between the driving factor groups of conventional home financing and Islamic home financing. However, in terms of means value there were differences between the two groups. The result showed that the level of awareness of customers in selecting Islamic home financing is higher than conventional home financing (13,56>12.98). Moreover, the knowledge of the product of customers who selecting Islamic home financing is better than conventional home financing (16,08>15,76). While in terms of marketing strategy, the perception toward the product, product features, and the service quality of conventional home financing is superior compare to Islamic home financing.]]>
<![CDATA[PENGARUH KEPERCAYAAN DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN E-COMMERCE FASHION MUSLIM HIJUP DI JAKARTA ]]>
<![CDATA[Resa Nurlaela Anwar]]>
<![CDATA[ Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA ]]>
Publisher : <![CDATA[Program Studi Magister Manajemen Universitas Krisnadwipayana ]]>
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DOI: 10.35137/jmbk.v6i1.169
<![CDATA[Internet has an important role to support the development of e-commerce to make online transaction. Many online shopping stores open and making people more often make the purchase decision for a product. Social media has played a critical role in the evolution of online shopping. Consumers turn to social media for help and decided to bought something because they saw it on social media. In the purchase decision there are several factors that support is trust and social media, with these two factors a person is able to take the decision to purchase the product or not. This type of research with a quantitative approach. The population in this study are the consumers of Hijup.com but it is not known exactly how many Hijup consumers so that the sampling technique used is non-probability sampling. Methods of data collection are done by giving questionnaires online. Data processing conducted with technique of multiple regression analysis to test the hypothesis simultaneously and partially. The results showed that significantly influence of trust toward buying decisions on Hijup customer and media social significantly influence toward buying decisions on Hijup customers.]]>
