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JEMPER (Jurnal Ekonomi Manajemen Perbankan)
Published by Universitas Sangga Buana
ISSN : 26552922     EISSN : 2656632X     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
JEMPER (Jurnal Ekonomi Manajemen Perbankan) is a scientific journal published by the S1 Economic Management Program and Banking D3 Program, and as a means of publicizing the results of research and sharing in the development of Financial management, Operational Management, Human Resource Management, Marketing Management, Entrepreneurship, Economics and Banking. This journal contains articles that have never been previously published in the form of research or applied research articles, study articles related to the development of economic and banking management science.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 2, No 1 (2020): JEMPER Januari - Juni" : 7 Documents clear
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen MONSTER.INC Cianjur) Andre Syaputra; Dekrita Komarasakti
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.681 KB) | DOI: 10.32897/jemper.v2i1.255

Abstract

AbstractThis research was conducted to study and analyze the most dominant factors influencing purchasing decisions on Monster.Inc. The analytical method used is descriptive analysis method and multiple linear regression analysis. The data is processed statistically with SPSS version 24, namely the t test model, F test, and the coefficient of determination. The results of this study indicate that: (1) there is a positive and significant influence on the purchase decision of Monster.Inc, as evidenced by the value of T_count (4,783)> T_table (1,987) and the significance value (0,000) <0.05; (2) a positive and significant result is needed for the purchase decision on Monster.Inc, evidenced by the value of T_count (5.137)> T_table (1.987) and the significance value (0.000) <0.05; (3) related to positive and significant changes in product price and quality on purchasing decisions at Monster.Inc, as evidenced by the Fcount value of 36,580> Ftable 3,102 and a significance of F of 0,000. R Square value of 0.460 or 46% means that the purchase is based on variable price and product quality, while the remaining 54% is considered by other variables not related in this study.
Analisis Perputaran Piutang dan Perputaran Persediaan Terhadap Return On Assets Yuli Surya Fauzia Pertami; Wiwin Sukiati; Lulu Kurnia Ningsih
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.402 KB) | DOI: 10.32897/jemper.v2i1.264

Abstract

Profitability ratios make it easy for companies to analyze a company's ability to earn and generate profits over time. The better profitability ratio, the better the ability to describe the company's high profitability. One of the profitability ratios, namely Return on Assets (ROA), is a ratio that shows how much the asset contributes to creating net income. The purpose of the research was to determine the effect of accounts receivable turnover and inventory turnover partially and simultaneously. The research methodology used is descriptive and associative . This research was conducted on the Manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the period 2013-2017 was using purposive sampling. Based on the results of partial or t test, the variable accounts receivable turnover has a significant negative effect on Return on Assets (0,0028 < 0,05), while inventory turnover has no effect and is not significant for Return on Assets (0,1669 > 0,05). The results of research simultaneously or the F test, the variable receivable turnover and inventory turnover significantly influence profitability with the significancy value 0.006 < 0.05.
Analisis Peranan Digital Marketing Terhadap Minat Berwirausaha (Survey Tempat Kuliner Di Kota Cimahi Kelurahan Cimahi Kecamatan Cimahi Tengah) Devi Intan Setyaningsih; Hadi Ahmad Sukardi
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v2i1.267

Abstract

Marketing director of digital case is about the marketing including wonderful indonesia a branding the use of various based media the web as blog , a web site institute , e-mail, adwords , on the great commission nor the social networking .The lack of interest in made by is the wish of , of interest it was , as well as the willingness of work hard or are strong willed of actually trying to meet the needs of his life and create new businesses without fear with the ever present risk that was going to happen as well as will not cease to learn from the failure of a made by
Pengaruh Laporan Arus Kas Terhadap Tingkat Likuiditas (Studi Kasus Pada Lembaga Pembiayaan Di Bursa Efek Indonesia 2013-2017) Yogi Atmadijaya; Hilda Purnamawati; Iyan Sukiman
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.313 KB) | DOI: 10.32897/jemper.v2i1.269

Abstract

The research method used is a quantitative method with cuantitavie descriptive. The population in this study were all publicly listed companies listed on the Indonesia Stock Exchange in 2013-2017, the sampling technique used was purposive sampling and the samples taken were 12 financial institutions. The data analysis technique in this study is panel data regression analysis usingEviews. The test results show that in 2013-2017 the development of cash flows in 12 financial institutions fluctuated, with the highest average occurring in 2015. The development of the level of liquidity in 12 financial institutions tended to fluctuate with the highest liquidity level was 2014 Danasupra Erapacific Tbk. Partially cash flows from operating activities have a significant effect on the level of liquidity of financial institutions in 2013-2017. Partially the cash flows from investment activities have no significant effect on the level of liquidity of financial institutions in 2013-2017. Partially cash flows from funding activities have a significant effect on the level of liquidity of financial institutions in 2013-2017. Simultaneously, cash flows that feel from operating, investing and funding activities have a significant effect on the level of liquidity of financial institutions in 2013-2017 with a magnitude of influence of72.7%
Pengaruh Kurs dan Produk Domestik Bruto Terhadap Neraca Transaksi Berjalan Melalui Pendekatan Error Correction Model (ECM) Ina Namora Putri; Fuji Astuty
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.37 KB) | DOI: 10.32897/jemper.v2i1.250

Abstract

Abstract The current account balance has increased compared to previous years, but the increase looks slow. So it is feared in global developments, especially those that could pose risks to the overall balance of payments. This study aims to provide empirical evidence about the factors affecting the current account which include the exchange rate and Gross Domestic Product. The current account balance is used to assess external economic stability in Indonesia. This research method uses a quantitative approach. And the data used are time series data from 1997 to 2017 using eviews 9. The model used is multiple linear regression model. The analysis was conducted in a short-term effect using Ordinary Least Square analysis techniques and Error Correction Mechanism. The results showed that the exchange rate had a positive and not significant effect, while the gross domestic product was significant.
Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram Ine Aprianti; Jihan Putri Krismawati
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.316 KB) | DOI: 10.32897/jemper.v2i1.265

Abstract

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions on Mayoutfit Bandung products. The research method used for this research is descriptive verification. The population in this study was Mayoutfit Bandung followers of 1.2 billion, using simple random sampling with a sample size of 100 people.The results of this study indicate that: (1) Descriptive analysis of the Mayoutfit Bandung brand image shows results with good criteria with an average value of 3.53. (2) The results of descriptive analysis regarding the quality of Mayoutfit Bandung products show results with good criteria with an average value of 3.44. (3) The results of descriptive analysis of purchasing decisions show results with good criteria with an average value of 3.52. (4) There is a significant influence between brand image and product quality together on purchasing decisions. Based on the results of the F test, obtained an F count of 40.768. These results indicate that F arithmetic> F table (40.768> 2.36). This can be interpreted that the Effect of Brand Image and Product Quality together affect the Purchasing Decision.
Aplikasi Importance Performance Analysis (IPA) Dalam Menilai Kualitas Pelayanan Jasa Pendidikan Pada Perguruan Tinggi Swasta Di Wilayah IVB APTISI Jawa Barat Saepudin Saepudin; Welly Surjono; Tevi Leviany
Jurnal Ekonomi Manajemen Perbankan Vol 2, No 1 (2020): JEMPER Januari - Juni
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.633 KB) | DOI: 10.32897/jemper.v2i1.254

Abstract

Quality higher education is expected to produce quality human resources, this can be seen with the existence of Higher Education Accreditation. The purpose of this study is to determine the results of the assessment using the IPA method of the variable quality of education services at PTS in the IVB region APTISI West Java (Purwakarta and Subang ) as well as mapping the scores of assessment results using IPA into a Cartesian diagram. The method used is descriptive (survey) method. The population in this study were private university students in high schools in the IVB region of APTISI West Java (Purwakarta and Subang). Sampling was carried out proportionally with the Slovin formula. Based on the testing, PTS IKM in total (average) was 0.70, included in the good category. The results of testing the hypothesis that the performance of each service quality variable based on the results of respondents' assessment scores of 70.20%. This condition is still below 100% which means it is not satisfactorily maximally because there is still a gap of 27.80%, then the hypothesis which states that the determinant variable of the quality of education services will have a total effect on PTS student satisfaction has not been proven significantly. Physical evidence, reliability, responsiveness, and empathy are in quadrant A. This means that the performance of these variables is lower than the desire of PTS students in the IVB region of APTISI West Java (Purwakarta and Subang). Guarantee variable is in quadrant D. This means that the performance of the variable is at a high level, however the student's desire for the variable's performance is only low.

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