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ANALISIS PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO SUNSILK BLACK SHINE MELALUI PERSEPSI KUALITAS SEBAGAI VARIABEL INTERVENING Lestari, Ovy Dwi Putri; Handayani, Tati
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This research is a quantitative research that aims to determine the effect of brand image and price of the purchasing decision shampoo Sunsilk Black Shine through the perception of quality as an intervening variable. In this study sampels used were 100 respondents. Sampling technique using non - probability sampling with purposive sampling technique. Testing the hypothesis in this study using Path Analysis with SPSS 21. The results of this test coefficient of direct influence brand image on perceived quality is 0,531 or 53.1% , the coefficient of direct influence price on perceived quality is 0.292 or 29.2%, the coefficient of direct influence brand image on purchasing decisions by 0,243 or 24.3%, the coefficient of direct influence price on purchase decisions is 0.209 or 20.9% , the coefficient of direct influence perceive quality on purchase decisions by 0.476 or 47.6%. While the coefficient indirect influence brand image on purchase decisions through the perceived quality is 0.252 or 25.2%, and the coefficient of indirect influence price on purchase decisions through the perceived quality is 0.138 or 13.8%. Therefore, the coefficient of indirect influence is smaller than the coefficient of direct influence, it can be concluded that the effect is actually a direct influence.

FAKTOR YANG BERPENGARUH INDEKS HARGA SAHAM PADA BURSA EFEK INDONESIA TAHUN 2009 - 2012 Supriyanto, Supriyanto; Mulyantini, Sri
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This study aimed to determine the effect of the exchange rate, inflation rate, and the SBI interest rate of commposite stock price index (CSPI) on the Stock Exchange by using the sample period from 2009 to 2012. Results Partially shows that exchange rate, have a significant effect on the index. SBI, have a significant and positive influence on the index. Inflation rate, has no sinifikan effect against JCI. While simultaneously showed that a difference significant between the Exchange Rate, Inflation and Interest Rates to JCI. The amount of Adjusted R Square of 0.714 or 71.4%. This figure gives the sense that the index change is influenced by the Exchange Rate, Inflation and Interest Rates 71.4%, for the remaining 28.6% nfluenced by other factors outside of this discussion.

PERBANDINGAN YIELD OBLIGASI KORPORASI PADA SEKTOR KEUANGAN Fadila, Ardhiani
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Bonds as cheap funding alternative for company and investment instrument that gives fixed income for investor make movement and development for Indonesian capital market. A lot of company issues bonds as sources of funding and supported with an excellent rating capable for getting investor’s attractive for investing in bonds, especially in financial sector as the pillar economic growth in the country. Bonds issues that dominated in financial sector give interesting yield for investor. Comparative analysis of yield can be done for knowing the differences in yield for each rating that company has. This study analysis method is Paired Samples T-test using PASW Statistics 18. The result of this study shows that on average there are significant yield differences in bonds that have idA, idAA+, and idAAA rating. This study also shows that bonds with lower rating give higher yield and the yield of bonds in banking sub-sector higher compared with the yield of bonds in multi finance sub-sectors.

PENGARUH RETURN ON EQUITY, LEVERAGE DAN SALES GROWTH TERHADAP KEBIJAKAN DIVIDEN PADA BEI Prastika, Tyas; Pinem, Dahlia Br.
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This study is performed to examine the influence of variable Return On Equity, Debt to Equity Ratio and Sales Growth on Dividend Policy in go public companies in the Indonesian stock exchange (IDX) at 2013. The population in this study is listed companies in Indonesian Stock Exchange at 2013. Obtained a total sample of 44 companies. The analysis technique used here is multiple linear regression and hypothesis test using F and t statistic with level of significance 5%. The results showed that the Return On Equity, Debt to Equity Ratio and Sales Growth simultaneously influence on Dividend Policy. The coefficient of determination (R2) in this research was 0.149 that means 14.9% dividend policy can be explained by the variable Return On Equity, Debt to Equity Ratio and Sales Growth, while the remaining 85.1% explained by other variables that are not used in this study. Partially, only Sales Growth variable has negative influence on Dividend Policy.

PENGARUH LIKUIDITAS DAN KUALITAS ASET TERHADAP PERTUMBUHAN LABA PADA BANK UMUM YANG TERDAFTAR DI BEI TAHUN 2013-2015 Putra, Surya Darma; Jubaedah, Jubaedah
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This research is using quantitative study aimed to see whether there are influence of liquidity and asset quality on growth profit of commercial banks listed on the BEI period 2013-2015. The population in this research using banging company which consist of 41 companies. The total samples used in this research as 36 companies accordance with established criteria, that are Indonesia banking company,to publish financial statement last 3 years, listed on the stock exchange indonesia, and conventional banking. Data used in this research is secondary data obtained from the financial statements. The analytical method used is to combine the data time series and cross section to calculate or estimate the quantitative variables used for stock return. The analysis of panel data regression model with program Eviews 9.0 and level of significance 5% (0,05). The result showed that (1) Liquidty has no significant effect on growth profit, (2) Asset quality has significant on growth profit.

PERANAN TENAGA KERJA PEREMPUAN PADA UKM DEPOK DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA Ariani, M. B. Nani; Nastiti, Heni
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Since the crisis of employment in the industrial company / plant confined to absorb surplus labor. The increasing needs of family life and the head of the family income is not enough to make the involvement of women in order to increase revenue.The results showed that the characteristics of an average age of reproductive age 35-45 years (50%), has 2 children (41.18%) and have free time 6 hours (32.35%). The role of age, number of children, time spent working on women's labor income is jointly influenced significantly by 92.40%, meaning that its role is quite high, while partially the most dominant is the allocation of time and long work by 92.54%. Partial effect of age and number of children do not have a significant effect while the allocation of time to work a significant effect on women's earnings power. The role of age, number of children, time allocation and labor income women on family income have a significant effect jointly by 38.40% and amounted to 61.60% due to other factors. From the research results in this study suggested an increased skills for youth with less experience, increase working time, more inspiring for innovative product design, reproduce exhibitions for the introduction of products both within and outside the region.

FAKTOR YANG BERPENGARUH INDEKS HARGA SAHAM PADA BURSA EFEK INDONESIA TAHUN 2009 - 2012 Supriyanto Supriyanto; Sri Mulyantini
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This study aimed to determine the effect of the exchange rate, inflation rate, and the SBI interest rate of commposite stock price index (CSPI) on the Stock Exchange by using the sample period from 2009 to 2012. Results Partially shows that exchange rate, have a significant effect on the index. SBI, have a significant and positive influence on the index. Inflation rate, has no sinifikan effect against JCI. While simultaneously showed that a difference significant between the Exchange Rate, Inflation and Interest Rates to JCI. The amount of Adjusted R Square of 0.714 or 71.4%. This figure gives the sense that the index change is influenced by the Exchange Rate, Inflation and Interest Rates 71.4%, for the remaining 28.6% nfluenced by other factors outside of this discussion.

PERBANDINGAN YIELD OBLIGASI KORPORASI PADA SEKTOR KEUANGAN Ardhiani Fadila
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Bonds as cheap funding alternative for company and investment instrument that gives fixed income for investor make movement and development for Indonesian capital market. A lot of company issues bonds as sources of funding and supported with an excellent rating capable for getting investor’s attractive for investing in bonds, especially in financial sector as the pillar economic growth in the country. Bonds issues that dominated in financial sector give interesting yield for investor. Comparative analysis of yield can be done for knowing the differences in yield for each rating that company has. This study analysis method is Paired Samples T-test using PASW Statistics 18. The result of this study shows that on average there are significant yield differences in bonds that have idA, idAA+, and idAAA rating. This study also shows that bonds with lower rating give higher yield and the yield of bonds in banking sub-sector higher compared with the yield of bonds in multi finance sub-sectors.

PENGARUH RETURN ON EQUITY, LEVERAGE DAN SALES GROWTH TERHADAP KEBIJAKAN DIVIDEN PADA BEI Tyas Prastika; Dahlia Br. Pinem
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This study is performed to examine the influence of variable Return On Equity, Debt to Equity Ratio and Sales Growth on Dividend Policy in go public companies in the Indonesian stock exchange (IDX) at 2013. The population in this study is listed companies in Indonesian Stock Exchange at 2013. Obtained a total sample of 44 companies. The analysis technique used here is multiple linear regression and hypothesis test using F and t statistic with level of significance 5%. The results showed that the Return On Equity, Debt to Equity Ratio and Sales Growth simultaneously influence on Dividend Policy. The coefficient of determination (R2) in this research was 0.149 that means 14.9% dividend policy can be explained by the variable Return On Equity, Debt to Equity Ratio and Sales Growth, while the remaining 85.1% explained by other variables that are not used in this study. Partially, only Sales Growth variable has negative influence on Dividend Policy.

PENGARUH LIKUIDITAS DAN KUALITAS ASET TERHADAP PERTUMBUHAN LABA PADA BANK UMUM YANG TERDAFTAR DI BEI TAHUN 2013-2015 Surya Darma Putra; Jubaedah Jubaedah
Ekonomi dan Bisnis Vol 3, No 2 (2016): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

This research is using quantitative study aimed to see whether there are influence of liquidity and asset quality on growth profit of commercial banks listed on the BEI period 2013-2015. The population in this research using banging company which consist of 41 companies. The total samples used in this research as 36 companies accordance with established criteria, that are Indonesia banking company,to publish financial statement last 3 years, listed on the stock exchange indonesia, and conventional banking. Data used in this research is secondary data obtained from the financial statements. The analytical method used is to combine the data time series and cross section to calculate or estimate the quantitative variables used for stock return. The analysis of panel data regression model with program Eviews 9.0 and level of significance 5% (0,05). The result showed that (1) Liquidty has no significant effect on growth profit, (2) Asset quality has significant on growth profit.

Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Andi Manggala Putra

Contact Email
andimanggalaputra@upnvj.ac.id

Phone
-

Journal Mail Official
ajengseptiana@upnvj.ac.id

Editorial Address
-

Location
Kota depok,

Jawa barat

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Andi Manggala Putra

Contact Email andimanggalaputra@upnvj.ac.id

Phone -

Journal Mail Official ajengseptiana@upnvj.ac.id

Editorial Address -

Location Kota depok, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Andi Manggala Putra

Contact Email
andimanggalaputra@upnvj.ac.id

Phone
-

Journal Mail Official
ajengseptiana@upnvj.ac.id

Editorial Address
-

Location
Kota depok,

Jawa barat

INDONESIA