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INDONESIA
Jurnal Manajemen
Published by Universitas Serang Raya
ISSN : 20888554     EISSN : 26277872     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journals published by the University Management and Business Program at Serang Raya include. The results or research by lecturers, and the results of research by lecturers and students. In the fields of financial management, marketing and human resources. Published periodically in June and December.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol. 12 No. 2 (2022): Jurnal Manajemen" : 6 Documents clear
Analisis Nilai Perusahaan pada Perusahaan Sub Sektor Makanan dan Minuman : Bukti Empiris di Bursa Efek Indonesia Aulia Fahma Syaharani; Dhani Ichsanuddin Nur
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.4843

Abstract

The value of the company is the industry's ability which is reflected by the stock market price which is formed from the demand and supply in the capital market. This study aims to test and analyze the influence of the profitability variable on the value of the company and to determine the effect of the company size variable in moderating the relationship between profitability and the value of the company in the food and beverage sub-sector industry on the BEI. The basis for this research is the decline in the value of the company in the last 3 years due to a decrease in the income of middle-class consumers so that it has an impact on the weakening of purchasing power. Provisions for the sample in this study using purposive sampling method. Based on the qualifications in this study for the food and beverage sub-sector industry on the IDX for the 2017-2020 period, 17 companies were obtained that could be used as research samples. The analytical method used in this study uses the MRA (Moderated Regression Analysis) analysis technique. The results of this study show that profitability contributes to increasing firm value and firm size can strengthen the influence of profitability on firm value in food and beverage sub-sector companies. Keywords: Profitability; Firm Size; Firm Value.
Citra Merek Sebagai Pemoderasi Pengaruh Promosi dan Kemudahan Penggunaan terhadap Minat Menggunakan Kembali ShopeePay Sri Devi; Rindang Matoati
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.4933

Abstract

The digital economy has changed the way Indonesians transact from cash payments to non-cash payments, thus creating a cashless society trend that is in line with regulations related to electronic money. Electronic money can be divided into e-money (chip-based) and also e-wallets (server-based). E-wallet is one of the most widely used payment methods today because it offers various conveniences and benefits for its users. The most widely used digital wallet in Indonesia is ShopeePay. This study aims to analyze the influence of promotion and ease of use on intention to reuse ShopeePay with the brand image as a moderation variable. The population in this study are e-commerce Shopee users who have transacted using ShopeePay in Jabodetabek whose number are not known for certain. The sampling technique used purposive sampling with a total sample of 195 respondents and the data are analyzed using Structural Equation Modelling - Partial Least Square (SEM-PLS). The results showed that promotion has a positive and significant effect on the intention to reuse, ease of use has a positive and significant effect on the intention to reuse, brand image has a positive and significant effect as a moderation of the relationship between promotion and the intention to reuse, and brand image is not variable moderating for the relationship between ease of use and intention to reuse. Keywords: Brand image; E-Wallet; Ease f Use; Intention to Reuse; Promotion.
Pengaruh CRM Terhadap Customer Loyalty dengan Customer Trust Sebagai Variabel Mediasi Pada Online Shop Tyas Pratiwi Eka Sari; Kurniawati
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.5031

Abstract

The purpose of the study is to find out the influence of Customer Relationship Management (CRM) components, namely Customer Engagement, Customer Knowledge, Customer Advocacy, Customer Orientation and with Customer Loyalty, besides that this research also wants to look at the influence of Customer Trust mediating the influence of Customer Knowledge with Customer Loyalty in the Online Shop. This research is by the method of purposive samplings and non-probability samplings. The use of the data being tested is a data that comes from 261 questionnaires and that meets the criteria for having shopped through an online shop, the number is 259 respondents. By using the Likert And Amos 23 Scale as a tool to perform testing. The results showed that Customer Advocacy, Customer Engagement and Customer Trust were proven to have an effect on Customer Loyalty. In addition, this study shows the results if Customer Knowledge is proven to have an impact on Customer Trust. The limitations of researchers are only to examine the influence of CRM Online Shop only and this study did not examine on offline shops. So in the next research, it is hoped that it will be able to expand the object of research not only the Online Shop but also research the Offline Shop as well and the mediation variables Customer Trust can be replaced into Customer Satisfaction. The novelty of this study was tested for originality with several previously published studies, namely the Customer Trust variable being a mediation variable, and in this study focused on the Online Shop. Keyword: Customer Relationship Management; Customer Orientation; Loyalt;, Advocacy; Knowledge; Engangement; dan Trust.
Mediasi Motivasi Kerja Pada Pengaruh Kepemimpinan Kewirausahaan dan Budaya Organisasi Terhadap Produktivitas Kerja CV Mandala Utama Enjang Suherman; suroso
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.5605

Abstract

Some research were done to determine several factors that cause low work productivity. One of them is leadership, but there are inconsistencies in the influence of leadership on productivity. Therefore, an intermediate variable that links leadership with productivity is needed, namely work motivation. Besides, organizational culture can affect productivity through work motivation. Effective leadership at this time is leadership that has entrepreneurial characteristics. Thus, the purpose of this study will be to examine the significance of work motivation as a mediator on entrepreneurial leadership and organizational culture on work productivity. This research method is descriptive verification that examines causality between variables using SMART PLS-SEM analysis. The population of this study is 132 employees and a sample of 99. The results of the study state that entrepreneurial leadership is quite good, organizational culture is quite strong, work motivation and work productivity are high enough. Entrepreneurial leadership and organizational culture partially have a significant effect on work motivation. work motivation significantly affects work productivity, and work motivation mediates entrepreneurial leadership and organizational culture affects work productivity. Keywords: Entrepreneurial Leadership, Organizational Culture, Work Motivation, Productivity.
Pengaruh Reward dan Punishment Terhadap Kinerja Pegawai Negeri Sipil di Area Terdampak Pintu Tol Serang-Panimbang Rt Erlina gentari; Deni Sunaryo
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.5664

Abstract

This study aims to determine the effect of giving rewards, punishments on the performance of civil servants in the area affected by the Serang Panimbang Toll Gate Quantitative method with descriptive analysis research is the method used in this study, the sample taken using random sampling is 50 people. The respondents are Civil Servants in the Affected Area of the Serang-Panimbang Toll Gate. The statistical method used is SPSSv 25. The results of data processing from this study can be concluded that there is a significant influence between reward (X1) on performance (Y), there is a significant effect between punishment (X2) on performance (Y), there is a significant effect significantly between reward (X1) and punishment (X2) together on performance (Y)
Menguji Dampak Profitabilitas dan Firm Size Terhadap Penghindaran Pajak Selama Pandemi Covid-19 Pada Perusahaan Kategori Hotel, Restoran dan Pariwisata Dian Maulita; Lulu Nailufaroh
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.5665

Abstract

Toward the start of 2020, practically all nations were stunned by the episode of the Covid pandemic. Because of the appearance of the Covid disease, the public authority had to force another guideline, in particular friendly separating or known as PSBB. This new strategy significantly affects the decrease in financial advancement. In this way pay in the travel industry area is diminished. Organization proprietors will likewise for the most part encourage chiefs to stay away from charge by stifling duty development. The reason for this examination is to look at the components that affect charge evasion during the Covid pandemic in organizations that are remembered for the arrangement of the travel industry, café and inn industry in the first, second, and third quarters of 2020. The populace in this study are organizations in the inn, eatery and the travel industry class. recorded on the Indonesia Stock Exchange in the period 2020. Purposive examining was picked as the testing method in this review. The investigation utilized for information handling is numerous direct relapse. This examination infers that there is an adverse consequence of profitability on tax avoidance and an adverse consequence of firm size on tax avoidance Keyword : Profitability; Firm Size; Tax Avoidance

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